Digital Content & Channel Specialist

Inbank is a financial technology company with an EU banking license that connects merchants, consumers, and financial institutions on its next-generation embedded finance platform. Our financing solutions are embedded seamlessly into the shopping journey of 6,000+ retailers. This helps our merchant partners grow their businesses, while end customers benefit from a frictionless shopping experience wherever they are. With a focus on innovation and growth, we are looking for talented people to join our team of 440+ working across our offices in Estonia, Latvia, Lithuania, Poland, and the Czech Republic.

As a Digital Content & Channel Specialist, your purpose is to manage and grow Inbank’s owned marketing channels by creating engaging, brand-aligned content across the website, email, blog, and social media, driving visibility, customer engagement, and measurable business impact.

A few words from your future manager“I’m looking for a creative partner who loves turning ideas into content that people want to watch, read, and engage with. Someone who is confident in front of the camera, excited to become a familiar face of Inbank’s social media, and knows how to make messages feel clear, relevant, and human.

In this role, you’ll take ownership of Inbank’s own channels – social media, newsletters. You’ll have room to experiment, understand what makes content perform, learn from the results, and build on what works.

What I value most is initiative and ownership. If you spot an opportunity, bring it forward. If something isn’t working, help make it better. I’ll count on you to bring fresh ideas, make things happen, and follow through.

In return, you’ll have a real voice in shaping how Inbank shows up, the freedom to try new approaches, and my support as you grow. I’ll offer honest feedback and help you develop your strengths.

If you’re excited to get behind an idea, in front of the camera, and take pride in the results, I’d love to meet you!"

— Grete Roždestvenski, Marketing Manager

What will you be doing?

• Overseeing and developing Inbank’s owned marketing channels, including email platform and social media accounts, while ensuring consistent, accurate, and engaging communication across all customer touchpoints.
• Managing and updating website content in collaboration with relevant internal stakeholders, ensuring that information is current, aligned with the brand, follows SEO and GEO best practices, and is commercially effective.
• Creating, editing, and publishing high-quality blog articles and other content that addresses customer needs and supports brand positioning, organic growth, and broader business objectives.
• Planning, creating, and executing email campaigns and newsletters in collaboration with internal stakeholders, including audience segmentation, content preparation, testing, scheduling, and performance analysis.
• Creating and producing engaging content for Inbank’s social media channels, including posts, stories, visual assets, interactive formats, and videos, from idea generation to filming, editing, and publishing, as well as monitoring and analyzing content performance.

What will help you succeed in this role

• 2–3 years of experience in content creation or digital marketing, with hands-on responsibility for owned channels.
• Hands-on experience in social media content creation and management, including short-form video production.
• Experience planning and executing email marketing campaigns, including audience segmentation, content creation, testing, and performance analysis.
• Excellent writing and editing skills in Estonian, with the ability to turn complex topics into clear, engaging, and customer-focused content, as well as good English communication skills.
• A basic understanding of SEO and an interest in GEO—improving content visibility in AI-powered search and answers.
• Confidence working with content management systems, email marketing platforms, and content creation tools.
• An analytical mindset and the ability to use performance data to improve content, engagement, and conversion.
• Strong project management skills, attention to detail, and the ability to prioritise competing needs in a fast-paced environment.
• A proactive, creative, hands-on approach: you take ownership, work independently, and collaborate effectively with colleagues across teams.

What you’ll get in return

• Extra vacation days after your 3rd year, giving you more time to recharge and switch off.
• 6 weeks of fully paid sabbatical after 4 years of great performance at Inbank.
• Wellbeing support through sports compensation or additional health insurance to help you stay active and healthy.
• A flexible, hybrid way of working built on trust, autonomy, and accountability.
• Opportunities to learn and grow by working with talented colleagues, sharing ideas, and taking on new challenges.
• Regular team events and additional perks that give us plenty of opportunities to connect, have fun, and celebrate successes together.

Sounds like a fit?

Apply, and our recruitment team will be in touch. If you’re unsure but curious, apply anyway - we’re happy to explore together.