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Veeva Systems

Builds cloud software for life sciences

Director of Marketing

Product MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 10 years of progressive marketing leadership experience, including product marketing, go-to-market, integrated marketing, demand generation, or field marketing for complex B2B enterprise software or cloud solutions; experience building global marketing programs and high-performing teams.
  • Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth.
  • Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and bring innovations to market.
  • Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy.
  • Ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes.
  • Experience leading global marketing initiatives with regional teams, balancing global strategy with regional execution.
  • Strong understanding of customer needs, market dynamics, and competitive landscapes, and ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution.
  • Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs using data and customer insights.
  • Strong written, verbal, presentation, and storytelling skills, including the ability to communicate with customers, executives, analysts, and internal stakeholders.

Responsibilities

  • Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies.
  • Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities.
  • Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions for safety operations, pharmacovigilance, and safety science leaders.
  • Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth.
  • Develop annual integrated marketing plans with regional field marketing teams, ensuring consistent global messaging while enabling regional execution.
  • Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance.
  • Develop marketing content, including customer stories, presentations, website content, videos, webinars, and sales tools, to support each stage of the customer journey.
  • Partner with sales to improve customer engagement through messaging, competitive positioning, and sales enablement materials.
  • Collaborate across product, strategy, sales, services, and corporate marketing to coordinate global marketing initiatives.
  • Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies.
  • Measure marketing performance, evaluate business impact, and optimize programs to improve awareness, pipeline, and customer adoption.

Desired Qualifications

  • Experience marketing high-value solutions to the life sciences industry.
  • Experience with Marketo.

About the Company

Veeva Systems

Builds cloud software for life sciences

Veeva Systems builds cloud software and data products for pharmaceutical, biotechnology and other life sciences companies. Its applications support clinical trials, regulatory submissions, quality management, drug safety and commercial teams that work with healthcare professionals. Teams use the software to organize documents, track records and coordinate regulated work across departments on Veeva's Vault platform. Veeva earns revenue from subscriptions to its software and data products, alongside implementation, consulting and other professional services. Founded in 2007, Veeva Systems is headquartered in Pleasanton, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Pleasanton, CA
Founded
2007

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