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Veeva Systems

Builds cloud software for life sciences

Senior Product Marketing Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeMassachusetts, USA

About the Job

Requirements

  • At least 6 years of B2B enterprise software product marketing experience, including demonstrated experience leading initiatives in a complex, fast-paced environment.
  • High level of self-motivation and proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences.
  • Exceptional narrative refinement and writing skills, with the capability to turn strategic product concepts into clear, polished customer messaging.
  • Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders.
  • Strong project management and operational execution skills, with high attention to detail and accountability.
  • Bachelor's degree or equivalent work experience.

Responsibilities

  • In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute an annual strategic marketing plan, including customer retention, adoption, and cross-sell/upsell strategies.
  • Lead product launches and release marketing, from positioning through field readiness.
  • Develop and refine messaging in partnership with market strategy, and carry it through to external channels, web properties, and customer-facing assets.
  • Empower field sales and customer-facing teams by translating product releases and strategic narratives into enablement tools and presentation decks.
  • Partner closely with field/integrated marketing on campaigns, events, and account programs.
  • Own the content strategy and develop assets such as thought leadership, videos, website copy, blog posts, and infographics that articulate solution value and showcase customer success.
  • Own and execute large-scale customer conference agendas and content, as well as customer advocacy programs.
  • Drive product awareness through public relations, article placements, and social media.
  • Build and maintain an optimized library of sales collateral and competitive assets.
  • Establish a consistent operational cadence across market strategy, product management, and marketing for Vault CRM Suite product marketing initiatives.

Desired Qualifications

  • Experience marketing a category-leading enterprise B2B software product with significant market share.
  • Experience with customer adoption, customer advocacy, or account-based marketing expansion programs.

About the Company

Veeva Systems

Builds cloud software for life sciences

Veeva Systems builds cloud software and data products for pharmaceutical, biotechnology and other life sciences companies. Its applications support clinical trials, regulatory submissions, quality management, drug safety and commercial teams that work with healthcare professionals. Teams use the software to organize documents, track records and coordinate regulated work across departments on Veeva's Vault platform. Veeva earns revenue from subscriptions to its software and data products, alongside implementation, consulting and other professional services. Founded in 2007, Veeva Systems is headquartered in Pleasanton, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Pleasanton, CA
Founded
2007

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