84.51 Degrees analyzes large volumes of consumer data to help retailers and consumer goods companies understand shopper behavior and tailor marketing strategies. Its main product is data analytics and predictive analytics tools that uncover consumer insights, trends, and preferences across generations. These insights are delivered to B2B clients via subscriptions, project-based work, or performance-based pricing, enabling clients to make data-driven decisions and optimize customer engagement across the purchasing journey. The company differentiates itself through a strong emphasis on culture and inclusive workplace values, which it views as important for driving collaboration and innovation. Overall, the goal is to help clients stay relevant and competitive by translating data into actionable marketing and merchandising strategies.
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
$5.5M
Headquarters
Cincinnati, Ohio
Founded
2015
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