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Design Bridge and Partners

Global brand design agency building equity

Business Intelligence Specialist

Business IntelligenceConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • Experience in Business Intelligence, Social Listening, or Analytics, including work in agencies or consultancies.
  • Practical knowledge of monitoring tools such as Buzzmonitor, Stilingue, Brandwatch, Sprinklr, or similar platforms.
  • Practical expertise in URL parameterization using UTM taxonomies and data analysis in Google Analytics 4.
  • Practical experience with generative artificial intelligence platforms such as ChatGPT, Claude, or Gemini, applying them to BI workflows: building prompts and agents to synthesize and categorize large volumes of mentions, enrich qualitative analyses, accelerate report structuring, and automate routine analytical tasks.
  • Experience building and automating dashboards using Looker Studio or Power BI.
  • Deep knowledge of digital media ecosystems and key performance indicators.
  • Advanced proficiency in Google Sheets and Excel for data processing, modeling, and cross-referencing datasets.
  • Ability to translate complex data into clear, objective executive presentations through data storytelling.

Responsibilities

  • Configure, calibrate, and manage social-listening queries using taxonomy rules, topic clustering, and sentiment analysis.
  • Monitor conversations in real time to identify emerging trends, community behavior, competitor activity, and reputational risks.
  • Integrate and analyze paid-media data from Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and programmatic media, as well as organic traffic.
  • Structure, standardize, and audit URL parameterization using UTMs across all campaign activation channels.
  • Track and analyze the user journey in Google Analytics 4, connecting media efforts and social response with navigation and conversion metrics.
  • Apply generative artificial intelligence tools to optimize data-classification routines, summarize large volumes of mentions, and generate analytical hypotheses.
  • Develop, automate, and maintain interactive visual dashboards using data visualization tools.
  • Prepare weekly and monthly reports and campaign close-out reports with clear diagnoses, cross-dataset analysis, and tactical recommendations.
  • Partner with Planning, Media, Creative, and Content teams to inform decisions using data.

Desired Qualifications

  • Knowledge of Google Tag Manager for validating and configuring tags and events.
  • Familiarity with query languages or data automation using SQL, Python, or R.

About the Company

Design Bridge and Partners

Global brand design agency building equity

What Design Bridge and Partners does: It is a global brand design agency within WPP that helps clients build and manage brands. It works on brand strategy, identity, experience, and effectiveness to shape how a brand is perceived and how it performs in the market. How its product works: The firm collaborates with clients across 16 studios and 850 creatives to develop a brand from what it stands for to how it looks and feels, translating emotions into brand equity through a coordinated process of strategy, design, and brand experience. How it differs from competitors: It combines global reach with a full-service, emotionally driven approach across strategy, identity, and experience, and positions itself as a partner that translates emotional resonance into measurable brand equity for some of the world’s biggest clients. What its goal is: To help brands move people and drive action by turning what they stand for into how they stand out in the market.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
1986

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