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Alo Yoga

Direct-to-consumer yoga apparel and accessories

General Manager - Flagship

Full-Time
No salary listed
Mid
Paris, France
In Person
RetailRetail Store Management

About the job

Requirements
  • Prior experience within retail or a related industry.
  • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
  • Experience managing and leading a team.
  • Dynamic verbal and written interpersonal and communication skills.
  • Guest experience, organizational, and time-management skills.
  • Ability to handle multiple tasks in a changing environment.
  • Motivation to drive business in a fast-paced, innovative environment.
  • Business-owner mindset with an entrepreneurial spirit.
  • Independent work ethic, time-management skills, and personal accountability.
  • Ability to align with and embody the company's guiding principles.
Responsibilities
  • Lead, manage, and continuously develop all aspects of the store's business.
  • Create and maintain a positive and highly productive work environment aligned with the company's mission.
  • Achieve sales and profitability goals, operational objectives, merchandising standards, and team-development objectives.
  • Develop and execute retail strategies covering customer experience, client relationship management, employee performance, community connectivity, brand awareness, store traffic, and clientele development.
  • Use local market knowledge, business trends, and key performance indicators to recommend opportunities and develop business-driving strategies.
  • Lead the team using company tools, incentives, and strategies to meet sales goals.
  • Identify and communicate individual and team training needs.
  • Ensure fitting-room conversion and seamless, accurate sales execution.
  • Facilitate new-hire onboarding and ongoing training for existing staff.
  • Drive and motivate the store team using performance tools to achieve individual sales goals and store key performance indicators.
  • Establish individual development plans supporting professional growth and talent needs.
  • Evaluate the management team, provide ongoing feedback, and address performance issues promptly.
  • Conduct talent analysis and establish career-progression plans to retain talent and reduce turnover.
  • Fill open positions, prioritizing internal colleagues in customer experience, commission, and high-level selling areas.
  • Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate, and discipline direct and indirect reports.
  • Use the check-in process to support colleague talent development, promotion, and advancement.
  • Ensure staff adherence to seasonal wardrobe standards and brand representation requirements.
  • Ensure adherence to store standards for cleanliness, maintenance, replenishment, and the selling floor and back of house.
  • Maintain visual-merchandising standards and directives.
  • Supervise inventory management to keep store shrink at or below the company target.
  • Complete required daily and weekly reporting.
  • Manage store staffing headcount and payroll objectives.
  • Implement tactics supporting an effective profit-and-loss strategy.
  • Plan for future business needs to improve business results.
  • Ensure transfers, consolidations, pricing, shipping, and receiving comply with company policies and procedures.
  • Recommend improvements to operational systems and processes.
  • Identify product, sales, and team-development opportunities and present ideas and solutions to corporate.
  • Resolve customer issues and complaints in a timely manner.
  • Collaborate with cross-functional business partners to support organizational goals.
  • Communicate with all organizational levels, including the executive team.
  • Partner with field and corporate leaders on in-season and long-term strategies aligned with company initiatives.
  • Navigate business needs while maintaining brand culture.
  • Conduct regular store meetings to motivate the team and communicate brand activities and initiatives.
  • Reinforce company standards and policies and hold staff accountable in partnership with corporate.

About the company

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • Alo opened Hong Kong’s K11 Musea flagship on September 25, 2026, launching Greater China.
  • September 2026 brought Atlanta Ponce City Market and Perimeter Mall openings, deepening U.S. reach.
  • Fall 2026 bags and first small leather goods broaden baskets with premium accessories.

What critics are saying

  • A 2025 influencer class action seeks $150 million, pressuring Alo’s marketing model into 2027.
  • TCPA text-message claims and privacy disputes threaten damages, injunctions, and discovery costs this year.
  • China counterfeits already flood marketplaces; if sanctuaries fail, Alo’s brand equity collapses.

What makes Alo Yoga unique

  • Alo’s sanctuary stores fuse retail, fitness, meditation, and community, unlike commodity leggings sellers.
  • Steven Meisel, Amelia Gray, and Candice Swanepoel signal luxury-fashion ambition beyond activewear.
  • Handmade-in-Florence bags, Japanese eyewear, and yoga wear widen margin-rich categories.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Employee Discounts
  • Performance Bonus
  • Paid Vacation

Company News

Spot On Washington
Oct 16th, 2026
Alo could be opening a store in downtown Seattle.

Alo could be opening a store in downtown Seattle. Popular athleisure brand Alo Yoga could be moving into downtown Seattle. Permit records obtained by The Seattle Times show the company is planning to move into the former Old Navy... You May Like

South China Morning Post
Oct 16th, 2026
Alo rakes in record HK$20 million in first-week sales at Hong Kong mall.

Alo rakes in record HK$20 million in first-week sales at Hong Kong mall. ExclusiveAlo rakes in record HK$20 million in first-week sales at Hong Kong mall. US brand's flagship records highest first-week sales among new stores at K11 Musea, excluding jewellery and watch retailers Published: 1:00pm, 16 Oct 2026 Updated: 4:32pm, 16 Oct 2026 American athleisure brand Alo generated nearly HK$20 million (US$2.6 million) in sales during its first week in Hong Kong, breaking an opening-week record at a luxury waterfront shopping centre and highlighting growing appetite for premium wellness products amid an uneven retail recovery.

Penske Media Corporation
Sep 30th, 2026
Alo builds urban oasis in Shanghai for first China pop-up.

Alo builds urban oasis in Shanghai for first China pop-up. Officially opening to the public on Thursday, the Zhangyuan pop-up is slated to operate until February. September 30, 2026, 6:51am Alo has opened its first temporary retail project in mainland China, located at Shanghai's historic Zhangyuan district. The three-level space, which was previously a pop-up for Dior, then Celine, combines retail, fitness, wellness and community events that the brand said "translates its Los Angeles heritage through the distinct energy and cultural landscape of Shanghai." For Summer Nacewicz, Alo's executive vice president of marketing and creative, the store will become a full expression of the brand's belief in how Alo wants to redefine luxury. "Luxury is about how you live and how you feel," Nacewicz said. "It [the Zhangyuan store] is more than a place to shop - it's a place to move, reset and connect, and to experience the full Alo world," Nacewicz added. Zhangyuan, once a playground for celebrities and the leisure class almost a century ago, has been transformed into an outdoor retail hot spot with stand-alone garden villa houses with Western elements. For Alo, its brand of luxe lifestyle includes a customized vintage Ford Bronco, a poolside lounge, an Alo Café and lots of holistic experiences. The first floor, the Alo retail space, is home to the brand's latest women's and men's apparel, footwear and accessories collections. In serene rooms upstairs, guests can participate in meditation and sound therapy classes, as well as workout sessions. A spa room then offers special treatments for recovery, circulation and deep relaxation. The third floor, an airy attic space, is a yoga and Pilates studio. To celebrate the launch, Alo invited its global brand ambassador Zhao Lusi and local celebrities including Bi Wenjun, Karena Ng, He Sui, Elaine Zhong and Yu Chengen to an intimate gathering on Monday. The party was hosted on the same day as Nikeskims' first China pop-up down the road, fueling an athleisure revival in the market. Officially opening to the public on Thursday, the Zhangyuan pop-up is slated to operate until February. For shoppers, the second floor experiential area is set to open by invitation on Oct. 6, while the third floor will be open in mid-October. Guests can book a community event via Alo's WeChat Mini Program. The Zhangyuan store is the first of Alo's "eight store, seven cities" strategy mapped out for mainland China. Starting with the K11 Musea flagship that opened last week in Hong Kong, seven additional stores, including the Zhangyuan door, will open at Shanghai's HRKI Taikoo Hui flagship, Beijing's China World Mall, Hong Kong's Lee Gardens, Macao's Galaxy Promenade flagship, Shenzhen's Bay MixC flagship, Hangzhou's in77 flagship and Taikoo's Li Chengdu flagship. Newsletters

Spot On Idaho
Sep 26th, 2026
Alo opens first at Village at Meridian's new expansion (Video).

Alo opens first at Village at Meridian's new expansion (Video). Shoppers lined up as Alo became the first store to open at the Village at Meridian expansion. Fifteen more retailers are on the way before the Oct. 9 grand opening. |!| Meridian

The HK HUB
Sep 25th, 2026
Alo opens first Hong Kong flagship at K11 MUSEA as Greater China rollout begins.

Alo opens first Hong Kong flagship at K11 MUSEA as Greater China rollout begins. The US activewear and wellness brand has opened a two-storey flagship at K11 MUSEA in Tsim Sha Tsui, marking the first step in a wider plan to launch nine stores across Hong Kong, Macau and five mainland Chinese cities regionally. Alo has officially opened its Hong Kong flagship at K11 MUSEA, taking over the former Fortnum & Mason space on the Tsim Sha Tsui waterfront, as announced earlier this year. The two-storey shop sits near the Avenue of Stars and opens daily from 10am to 10pm. Shoppers can find the brand's studio-to-street activewear, yoga and training pieces, lifestyle clothing and accessories. The opening also marks the start of a broader Greater China retail expansion, with nine stores planned across seven cities in the wider region. According to Mr Zhu, President of China & North Asia at Alo, the expansion will cover Shanghai, Beijing, Hong Kong, Shenzhen, Hangzhou, Chengdu and Macau. Hong Kong is serving as the launch point for the regional push, with the K11 MUSEA store positioned as the first flagship in the network. "Today represents a pivotal milestone in our entry into Greater China. We are set to open nine sanctuary stores across seven iconic cities," Mr Zhu wrote on LinkedIn. The expansion gives customers across the region more opportunities to experience Alo through physical retail spaces. At K11 MUSEA, the brand's core studio-to-street concept brings together pieces designed for workouts and everyday wear. The selection includes yoga and training clothing, casual lifestyle pieces and accessories, reflecting Alo's wider focus on movement and wellness. The company is also positioning its new locations as more than conventional shops. Alo refers to them as "sanctuary stores", linking its retail expansion with a broader focus on wellness, community and culture. "We are building an ALOsphere - a world where movement, wellness, community, and culture come together. And this is just the beginning," Mr Zhu added. Header Image Credit: Alo 5/5 - (1 vote) Killian Kostiha is the Managing Editor of The HK HUB and the founder of the SEO agency Get Clicks. Based in Hong Kong since 2014, he writes about Hong Kong news, society, events, city happenings and food guides. He manages the platform's editorial direction and growth while sharing his interest in Hong Kong culture, local food and the city's outdoor lifestyle.