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Life360

Family safety app with location sharing

Commercial Counsel - Advertising

Legal Counsel & Legal SupportUpdated on Nov 11
Full-timeRemote in USA

About the Job

Requirements

  • A J.D. from an accredited US law school and membership in good standing in at least one state bar are required.
  • At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company, with a strong focus on negotiating digital advertising agreements, is required.
  • Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising insertion orders, and content licensing agreements is required.
  • Experience working within privacy frameworks, including CCPA and GDPR, and experience negotiating data processing agreements, is required.
  • Demonstrated interest in using AI-powered tools and leveraging technology to improve efficiency is required.
  • The role requires the ability to balance necessary legal protections with practical business needs, negotiate positively, and close transactions efficiently.
  • The role requires excellent communication and collaboration skills and the ability to work effectively with cross-functional teams.
  • The role requires attention to detail and the ability to prioritize and manage competing demands in a fast-paced environment.

Responsibilities

  • Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms.
  • Draft, review, and negotiate demand-side agreements, including DSP agreements and advertising insertion orders with advertisers, agencies, and other ad partners, along with the master terms that govern them.
  • Draft, review, and negotiate content licensing agreements that support advertising and monetization initiatives.
  • Negotiate data processing agreements and privacy and data use terms in advertising transactions, working within frameworks such as CCPA and GDPR.
  • Review and negotiate procurement and marketing agreements.
  • Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams, finding solutions that move deals to close while managing risk.
  • Build and maintain templates, playbooks, and fallback positions for advertising agreements, and help improve intake and contracting workflows.
  • Partner with Privacy, Product, and Engineering to ensure advertising deal terms match product and data practices.
  • Track developments in advertising and privacy law and industry standards, including IAB terms, and apply them to contract strategy and client counseling.
  • Collaborate with cross-functional teams to align legal recommendations with business objectives while protecting the company and its members.

Desired Qualifications

  • Familiarity with the programmatic advertising ecosystem and IAB standard terms is a plus.

About the Company

Life360

Family safety app with location sharing

Life360 offers a subscription-based family safety app that helps families stay connected and protected. It provides real-time location sharing, place alerts, and driver reports to give visibility into loved ones’ whereabouts and driving habits. Users install the app and create a family circle; real-time location sharing lets members see each other’s location, place alerts notify when someone arrives at or leaves a designated location, and driver reports give insights into driving behavior. The product stands out through its large global user base (over 25 million members) and multilingual support (13 languages), along with tiered plans that include premium features such as ID theft protection and access to the Mindrise mood-lifting app. Life360’s goal is to deliver practical, scalable safety tools that help families feel secure and stay connected, doing so through an accessible mobile app and subscription model.

Company size
501-1,000
Company stage
IPO
Headquarters
San Mateo, CA
Founded
2008

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