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Lab37 Robotics

Automates makeline with robotic food assembly

GTM Strategy Senior Director

Full-Time
$182k - $230k/yr+ Equity awards + Annual performance-based bonus
Senior, Expert
Pittsburgh, PA, USA
In PersonOnsite five days a week.
Sales & Account ManagementAccount Executive

About the job

Requirements
  • At least 7 years of experience in consulting, business operations or strategy, or private equity, with direct experience advising on or building go-to-market strategy.
  • Build trusted relationships and communicate persuasively with restaurant C-level leaders and executives.
  • Bring deep restaurant knowledge and understanding of key food-industry issues and trends.
  • Use financial analysis skills, including familiarity with profit and loss statements, leading discussions on revenue, profit, and returns, and building a labor model from scratch.
  • Manage parallel work streams, direct technical teams, and identify efficient approaches.
  • Negotiate with a clear understanding of the business model and customers' needs, exercising judgment about concessions, requests, and when to stand firm or walk away.
Responsibilities
  • Build and evolve go-to-market use cases, value proposition, pricing, and terms as Bowl Builder scales into large-scale deployment.
  • Run the end-to-end sales process, from top of funnel through close, with restaurant and foodservice operators.
  • Develop repeatable onboarding and go-live playbooks to bring new customers live and deliver value quickly.
  • Manage ongoing customer relationships to support renewals, expansion, and account health.
  • Establish the processes, tools, and team needed to develop a scalable go-to-market function and playbook.

About the company

Lab37 builds robotics and software for automated food assembly in restaurants and food production. Its flagship system, Bowl Builder, runs the makeline from bowl dispensing and ingredient portioning through lid application, labeling, and bagging. It uses thermally controlled dispensers, integrates with point-of-sale and delivery systems, and supports configurable recipes and customer modifications. The modular setup is designed for deployment across multiple locations and a range of bowl-based meals and ingredients. Compared with others, Lab37 focuses on end-to-end kitchen infrastructure that links robotics with software, POS and delivery, enabling higher throughput, consistency, and easier scale across sites. Its goal is to help operators address labour shortages, reduce order errors, and improve margins by automating the meal assembly process.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Pittsburgh, Pennsylvania

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Lab37 says Bowl Builder is already operating across U.S. restaurants in 2026.
  • The company’s site claims 300 bowls hourly and 40%+ labor reduction.
  • Atoms’ $1.7 billion funding in 2026 gives Lab37 capital for manufacturing and sales.

What critics are saying

  • CloudKitchens cut staff and closed sites in 2023, 2024, and Oakland in 2025.
  • Lab37 still discloses no system count, customer list, or audited unit economics.
  • If chain adoption stalls, Lab37 remains a demo product inside Kalanick’s unproven Atoms stack.

What makes Lab37 Robotics unique

  • Lab37’s Bowl Builder automates bowl assembly end-to-end, from dispense to bag close.
  • The system integrates POS and delivery orders, matching restaurant workflows rather than standalone robotics.
  • Atoms backs Lab37 with CloudKitchens facilities, creating real-world testing and deployment infrastructure.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • 401(k) Retirement Plan
  • Pet Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Paid Bereavement leave