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Celsius Holdings

Celsius Holdings

Produces and markets metabolism-boosting energy drink

Associate Creative Director - Brand

Full-Time
No salary listed
Senior, Expert
Louisville, KY, USA+1 more

More locations: Boca Raton, FL, USA

In Person

This is a full-time in-office position at the company headquarters.

About the job

Requirements
  • A portfolio link must be included in the resume, showcasing relevant brand and campaign work.
  • At least 7 years of experience in visual design within an agency or in-house creative team.
  • Proven leadership and team management experience across design and copy disciplines.
  • Expertise in Adobe Creative Suite.
  • Proficiency in Microsoft tools.
  • Deep understanding of brand systems, hierarchy, and creative execution at scale.
  • Advanced layout, packaging, illustration, color theory, and typography skills.
  • Ability to translate strategy into visually compelling, on-brand storytelling.
  • Experience with digital-first design and a solid understanding of user experience and user interface best practices.
  • Ability to uphold high-quality standards across multiple workstreams.
  • Strong presentation skills and collaborative communication.
  • Ability to inspire, support, and co-create with team members to produce exceptional creative work.
  • Ability to work under pressure and consistently deliver high-quality results on tight deadlines.
  • Ability to give and receive feedback in an open, thoughtful, and constructive manner.
  • Strong organization, accountability, self-motivation, and time-management skills.
  • Proficiency in applying artificial intelligence tools such as ChatGPT and Midjourney to enhance creative workflows, accelerate concepting, and unlock new modes of expression.
Responsibilities
  • Own and evolve the Alani Nu brand identity across packaging, point-of-sale materials, events, merchandise, and campaign storytelling.
  • Collaborate with the Brand Design Lead and Brand Studio to lead creative execution across major campaign and innovation launches from initial concept through final rollout.
  • Concept and direct brand photoshoots, including treatments, visual direction, concept sketches, on-set art direction, and post-production.
  • Provide clear direction and actionable feedback to designers, production artists, art directors, and copywriters.
  • Manage and mentor design and copy team members, delegate tasks, and guide day-to-day creative execution.
  • Guide the development of brand copy and messaging, including headlines, campaign language, and storytelling.
  • Collaborate with innovation, digital, ecommerce, marketing, social, and project-management teams to bring ideas to market and elevate existing work.
  • Oversee and develop print-ready packaging and label designs while maintaining brand cohesion.
  • Lead creative quality control across packaging, point-of-sale materials, and product visualizations, working with production teams, computer graphics, and external vendors to review and approve print and digital assets.
  • Develop moodboards, sketches, and visual references to communicate creative direction and align teams.
  • Present and pitch creative ideas internally, advancing the brand into visual and cultural territories relevant to Alani Nu.
  • Write detailed creative briefs and manage external creative partners or freelancers as needed.
  • Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone, and visual systems.
  • Provide hands-on creative support, including storytelling, layout, typography, and illustration.
  • Balance creative vision with business priorities while managing multiple projects, people, and deliverables concurrently.
  • Stay current on design trends, cultural shifts, and the broader beverage landscape to inform creative evolution.
  • Explore new tools and techniques to enhance design, typography, composition, and storytelling abilities for the individual and team.
  • Apply artificial intelligence tools such as ChatGPT and Midjourney to enhance creative workflows, accelerate concepting, and support new modes of expression.
Desired Qualifications
  • Familiarity with Figma or other digital platforms.
  • Three-dimensional or computer-generated imagery experience.

About the company

CELSIUS provides a health-focused energy drink designed to support metabolism and fat burning for active, health-conscious people. The beverage is meant to be consumed with exercise to help increase calorie burn, with supporting studies from university researchers. It stands out by using a cleaner ingredient profile—no artificial preservatives, no aspartame, no high-fructose corn syrup, and low sodium—alongside a science-backed claim. The goal is to offer a metabolism-boosting, healthier energy option that fits active lifestyles.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Boca Raton, Florida

Founded

2004

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Simplify's Take

What believers are saying

  • Second-quarter 2026 revenue reached $817.9 million, up 11%, proving portfolio scale.
  • Three September 2026 insider buys from Fieldly, DeSantis, and Kravitz signaled internal confidence.
  • ATHX partnership on August 27, 2026 expands Celsius's fitness-led European sampling and community reach.

What critics are saying

  • Texas Attorney General Ken Paxton opened a June 4, 2026 teen-marketing probe.
  • Pomerantz filed a September 10, 2026 securities class action over Alani Nu safety disclosures.
  • A wrongful-death suit tied to a teen death and caffeine risks threatens Celsius's core trust.

What makes Celsius Holdings unique

  • Celsius owns Celsius, Alani Nu, and Rockstar, spanning premium through premium-economy energy occasions.
  • PepsiCo distribution gives Celsius 99.5% ACV and 250,000 retail outlets nationwide.
  • The Live.Fit.Go. brand and fitness positioning still separate Celsius from sugary legacy energy brands.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Long- and short-term disability

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Remote Work Options

Hybrid Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Stock Options

Company Equity

Life Insurance

Identity theft and legal services

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Sep 16th, 2026
Celsius lead director buys $336K stake as energy drink maker eyes $3.2B revenue

Hal Kravitz, Lead Director at Celsius Holdings, purchased 12,000 shares of common stock for $336,000 on 15 September 2026, according to an SEC filing. The acquisition at $28.00 per share represented a premium to the day's closing price of $27.63. The purchase increased Kravitz's direct holdings by 5% to 239,158 shares. Kravitz has served as a director since 2016 and Lead Independent Director since 2021. Celsius Holdings develops and distributes functional energy beverages, with a market capitalisation of $7.2 billion and trailing twelve-month revenue of $3.0 billion. The company is expected to increase sales 18% to $3.2 billion in fiscal 2026. The insider purchase signals confidence in the energy drink maker's prospects within the growing functional beverage category.

Yahoo Finance
Sep 15th, 2026
Celsius director DeSantis buys $1M in shares as insiders spend $1.7M amid stock slump

Celsius Holdings shares rose 2% after-hours on Tuesday following a $1 million share purchase by director Damon DeSantis. The buy extended a week of insider acquisitions. DeSantis purchased 36,000 shares across Monday and Tuesday at weighted averages of $27.65 and $27.95, bringing his direct holdings to 2,728,187 shares. The stock closed at $27.63, down 2.9% in regular trading and well below its 52-week high of $66.74. Last Thursday, CEO John Fieldly bought 18,000 shares at $27.44, totalling $494,000. This followed similar purchases in May by Fieldly and other executives totalling over $700,000. The insider buying comes as Celsius works to stabilise its core brand whilst scaling Alani Nu and Rockstar Energy through PepsiCo distribution.

Yahoo Finance
Sep 10th, 2026
Celsius CEO buys $494K in shares as retail sentiment stays bearish

Celsius Holdings CEO John Fieldly purchased 18,000 shares on 10 September at a weighted average price of $27.44, totalling approximately $494,000. Fieldly now directly owns 956,063 shares of the company. This marks his second open-market purchase this year. In late May, he bought 8,475 shares, whilst two other executives bought shares worth around $700,000 combined. The insider activity occurs as Celsius works to stabilise its namesake brand whilst scaling a three-brand energy portfolio including Alani Nu and Rockstar Energy. In August, the company reported second-quarter revenue of $818 million, up 11% year-on-year. Shares rose 2% in after-hours trading on Thursday following the disclosure, after closing down 3.65% at $26.63 in regular trading.

PR Newswire
Sep 10th, 2026
Pomerantz law Firm announces the filing of a class action against Celsius Holdings, Inc. and certain officers - CELH.

Pomerantz law Firm announces the filing of a class action against Celsius Holdings, Inc. and certain officers - CELH. Sep 10, 2026, 10:20 ET NEW YORK, Sept. 10, 2026 /PRNewswire/ - Pomerantz LLP announces that a class action lawsuit has been filed against Celsius Holdings, Inc. ("Celsius" or the "Company") (NASDAQ: CELH) and certain officers. The class action, filed in the United States District Court for the Southern District of Florida, and docketed under 26-cv-62465, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Celsius securities between February 21, 2025 and June 3, 2026, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws and to pursue remedies under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder, against the Company and certain of its top officials. If you are an investor who purchased or otherwise acquired Celsius securities during the Class Period, you have until November 3, 2026, to ask the Court to appoint you as Lead Plaintiff for the class. A copy of the Complaint can be obtained at www.pomerantzlaw.com. To discuss this action, contact Danielle Peyton at [email protected] or 646-581-9980 (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased. Celsius develops, processes, manufactures, markets, sells, and distributes products including energy drinks. On April 1, 2025, Celsius closed the acquisition of Alani Nutrition LLC ("Alani Nu"), a maker of highly caffeinated energy drinks (described in greater detail below), for a net purchase price of $1.65 billion, comprised of cash and stock. At all relevant times, Defendants represented that their products, including specifically Alani Nu drinks, were safe and healthy. For example, as of the time this Complaint was filed, Alani Nu's website continues to represent that "we use ingredients you can feel good about without compromising taste." However, in contrast to Defendants' representations, Alani Nu drinks present serious risks due to the amount of caffeine they contain. A single 12-ounce Alani Nu drink contains 200 milligrams of caffeine, more than other popular energy drinks and more than twice the 100-milligram daily limit of caffeine recommended for teenagers and children aged 12 to 17, according to leading bodies of pediatricians and adolescent psychiatrists. The Center for Disease Control has stated that consumption of energy drinks in this age range can lead to cardiovascular issues ranging from irregular heartbeat to heart failure. Alani Nu drinks have previously been the subject of regulatory action. In August of 2023, the Canadian Food Inspection Agency warned Canadians "[d]o not consume, use, sell, serve, or distribute" Alani Nu energy drinks, stating that the drinks "are being recalled from the marketplace due to various non-compliances related to caffeine content and labelling requirements." Specifically, Alani Nu's caffeine content exceeded Canada's legal limit of 180 milligrams for a single-serving energy drink. Despite the risks that Alani Nu drinks present to consumers under the age of 18, Defendants at all relevant times have marketed these drinks to such consumers despite asserting their purported commitment not to do so. Alani Nu drinks are packaged in dynamic, bright colors, and Alani Nu actively recruits college students to join the "Alani Ambassadors" program and market Alani Nu products using their profiles on social media platforms such as Instagram and TikTok. As of the filing of this Complaint, the Alani Nu website even concedes that Defendants work with individuals whose social media audiences are comprised up to 25% of individuals under the age of 18. While the labels on Alani Nu energy drinks state the amount of caffeine one can contains and generally state that they are "not recommended for consumption by children", they contain no similar cautionary language with respect to teenagers. The complaint alleges that, throughout the Class Period, Defendants made materially false and misleading statements regarding the Company's business, operations, and compliance policies. Specifically, Defendants made false and/or misleading statements and/or failed to disclose that: (i) Defendants' products failed to adequately disclose the cardiac risks of consuming Alani Nu products; (ii) by marketing Alani Nu drinks to consumers under the age of 18, the Company was marketing its products to individuals who were particularly susceptible to known health risks posed by those products; (iii) the foregoing created a non-speculative risk that Alani Nu consumers would suffer potentially fatal adverse health events; (iv) the foregoing, once revealed, was likely to have a significant negative impact on the Company's business and reputation; and (v) as a result, Defendants' public statements were materially false and misleading at all relevant times. The truth began to emerge on April 9, 2026, when NBC News and local news outlet MyRGV (Rio Grande Valley) reported that the family of 17-year old Texas cheerleader Larissa Rodriguez had filed a wrongful death lawsuit in Hidalgo County District Court against Glazer's Beer and Beverage, LLC ("Glazer's") and Glazer's Beer and Beverage of Texas, LLC, two distributors of Alani Nu. The family alleged that Rodriguez died from an enlarged heart caused by drinking Alani Nu energy drinks and that the drinks "had inadequate warnings about the serious cardiac risks" of drinking Alani Nu. According to NBC News, Celsius stated in response, inter alia, "our policy is not to market or sample to anyone under 18". On this news, Celsius's stock price fell $1.52 per share, or 4.18%, to close at $34.86 on April 10, 2026. Then, on June 4, 2026, Texas Attorney General Ken Paxton ("Paxton") announced an investigation into Celsius over concerns that its high-caffeine energy drinks are being marketed to children and teens. Per Attorney General Paxton's announcement, the investigation will specifically examine whether Celsius and its Alani Nu subsidiary had violated the Texas Deceptive Trade Practices Act by misrepresenting the safety of their products. On news of the investigation, Celsius's stock price fell $2.26 per share, or 7.53%, to close at $27.75 per share on June 4, 2026. Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered billions of dollars in damages awards on behalf of class members. See www.pomlaw.com. Attorney advertising. Prior results do not guarantee similar outcomes. SOURCE Pomerantz LLP

FinancialContent
Sep 9th, 2026
CELH investors have opportunity to lead Celsius Holdings, Inc. securities fraud lawsuit with SBS law.

CELH investors have opportunity to lead Celsius Holdings, Inc. securities fraud lawsuit with SBS law. September 08, 2026 at 23:15 PM EDT i This article is third-party content and does not represent the views of this site. Tamar Securities, LLC make no guarantees regarding its accuracy or completeness. Schall, Brown & Schwartz LLP ("SBS"), a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Celsius Holdings, Inc. ("Celsius" or "the Company") (NASDAQ: CELH) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Shareholders who purchased shares of CELH during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointments. Appointment as lead plaintiff is not required to partake in any recovery. CLASS PERIOD: February 21, 2025 to June 3, 2026 DEADLINE: November 3, 2026 CASE DETAILS: According to the Complaint, the Company made false and misleading statements to the market. Celsius failed inform consumers about the potential health risks of its Alani Nu drinks. The Company marketed Alani Nu drinks to consumers under the age of 18 who were susceptible to these health risks. Based on these facts, the Company's public statements were false and materially misleading throughout the class period. When the market learned the truth about Celsius, investors suffered damages. Tamar Securities, LLC also encourage you to contact Brian Schall or David Schwartz of Schall, Brown & Schwartz LLP, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach Tamar Securities, LLC through the firm's website at www.schallfirm.com, or by email at [email protected]. The class, in this case, has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member. WHY SBS? Schall, Brown & Schwartz LLP represents investors around the world and specializes in securities class action lawsuits and shareholder rights litigation. Bringing together the extensive experience and diverse skillsets of founding partners Brian Schall, Andrew Brown, and David Schwartz, SBS is dedicated to aggressively advocating for every investor. Contacts. Schall, Brown & Schwartz LLP Brian Schall, Esq., Andrew Brown, Esq., David Schwartz, Esq., www.schallfirm.com Office: 310-301-3335 [email protected] Report this content If you believe this article contains misleading, harmful, or spam content, please let Tamar Securities, LLC know.