Instructional Designer - Paid Programs

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

AI at BambooHR

At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

The Instructional Designer, Paid Programs will independently designs and delivers premium and paid HR education experiences — including certification programs, cohorts, workshops, learning labs, LMS courses, and short-form digital education. This role builds depth across HR practice areas such as compliance, performance management, and AI fluency and AI workforce strategy, partnering with subject-matter experts to translate expert knowledge and research into clear, actionable learning that helps customers adopt BambooHR and become more self-sufficient. The Digital Customer Education Specialist, Premium & Paid Programs uses AI across research, drafting, personalization, production, and program operations to increase speed, scale, and consistency, applies instructional design judgment to improve effectiveness, and analyzes performance signals to recommend improvements in timing, sequencing, modality, and content clarity. This role partners cross-functionally with Marketing, GTM, Customer Success, Product, and Knowledge Governance to ensure education is accurate, aligned to product releases and customer journey needs, and contributes to measurable adoption, retention, lead generation, and paid-program outcomes.

You will:

• Design and deliver premium and paid HR education experiences end-to-end across modalities (certification programs, cohorts, webinars, workshops, learning labs, LMS courses, microlearning), including audience and learning-needs analysis, learning objectives, session plans, exercises, assessments, job aids, and facilitator materials.
• Develop education across HR practice areas — including compliance, performance management, and related people topics — as well as AI fluency and AI workforce strategy, going deep enough to teach credibly with SME support.
• Partner with internal and external subject-matter experts to turn expert knowledge and research into structured, practical curricula without needing to be the deepest expert in every topic.
• Create scripts, slides, videos, and short-form learning assets using AI-assisted research, drafting, and editing while maintaining accuracy, accessibility, and clarity; prototype content independently before handing it to the broader production team.
• Build clear calls to action into education experiences that generate qualified leads and support pipeline and paid-program growth, in partnership with Marketing and GTM.
• Facilitate and co-facilitate live customer sessions and adapt delivery in real time based on customer questions, context, and learner needs.
• Define success measures for owned sessions/assets and monitor performance signals (webinar metrics, LMS analytics, and in-product signals where available), including enrollment, completion, certification, and lead-conversion signals where available.
• Partner with Journey Operations to recommend improvements to education timing and sequencing based on customer behavior signals and learning performance insights.
• Manage multiple moderate-complexity projects and content updates, including stakeholder review cycles, versioning, and release readiness updates, and maintain quality, consistency, and accuracy as paid programs scale.
• Partner with Product, Product Marketing, Support, and Knowledge Governance to ensure content accuracy, consistency, and alignment to standards.
• Identify content gaps and propose improvements to increase self-service effectiveness, strengthen the value customers receive from paid and premium programs, and reduce repetitive support needs.

What You Need to Get the Job Done

• 2+ years of experience in customer education, enablement, training, instructional design, or a related field (or equivalent practical experience), including experience building or delivering education customers pay for — premium content, paid programs, cohort learning, certification, or professional services.
• Strong facilitation and co-facilitation skills and communication skills with the ability to adapt during live customer sessions.
• Solid instructional design and adult learning foundations; ability to simplify complex workflows and product concepts and to turn SME knowledge and research into practical learning.
• Working knowledge of HR practice areas such as compliance and performance management, with the ability to build depth quickly by leaning on subject-matter experts.
• Applied AI fluency: uses AI to accelerate research, design, production, program operations, demonstrations, and learner support, with strong judgment for evaluating and correcting AI outputs; familiarity with AI workforce strategy topics.
• Strong collaboration and project execution skills across multiple stakeholders; ability to manage multiple priorities and deadlines, including work with Marketing, GTM, and Customer Success partners.

What Will Make Us REALLY Love You 

• Experience with LMS/course building, webinar platforms, microlearning, and in-product education tools.
• Familiarity with product analytics (e.g., Pendo) and using customer behavior signals to inform education recommendations.
• Experience partnering with Knowledge Governance on content standards, reuse models, and versioning.
• Experience contributing to certification or credentialing programs.
• Experience in HR, HR technology, people consulting, talent development, or workforce transformation.
• Exposure to responsible AI practices, organizational AI adoption, or change management.
• Experience in SaaS or another fast-moving, customer-facing technology environment.

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance 
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you