Product Marketing Manager

About Lance

Lance is revolutionizing the hospitality industry with autonomous AI agents that answer calls, close sales, and manage hotel operations, allowing hospitality teams to focus on what matters most: their guests.

Trusted by leading hotel groups across the United States, Lance supports over 90 hotels, including properties operating under brands such as Marriott, Hilton, and Hyatt.

Our AI agents integrate directly with hotel systems, make real-time decisions, and execute complex, multi-step workflows. We're building the next generation of hospitality technology, and we're looking for ambitious people to help bring it to the world.

TOTAL COMPENSATION

$100K–$140K base salary + equity + bonus

About the Role

Hotels run on people, and Lance gives those people superpowers.

We're looking for a Product Marketing Manager to own how Lance goes to market, tells its story, and builds a brand that hospitality leaders recognize and trust.

This is a high-ownership, hands-on role at the intersection of Product, Marketing, Sales, and Partnerships. You'll lead product launches, develop compelling positioning, execute full-scale marketing campaigns, and build the marketing engine that takes Lance from a fast-growing startup to a household name in hospitality.

You'll have the opportunity to build this function from the ground up, working directly with leadership and across teams to shape how we introduce our products, communicate our value, and establish our presence in the industry.

We're looking for someone who doesn't just create strategies but brings them to life. Someone who can take an idea, build the campaign around it, coordinate the right people, and execute from start to finish.

What You'll Own

Product Positioning & Go-to-Market

- Own the positioning, messaging, and go-to-market strategy for Lance's products and new feature launches.

- Translate complex AI technology into clear, compelling narratives that resonate with hotel owners, operators, and enterprise decision-makers.

- Lead cross-functional product launches, aligning Product, GTM, Design, and Partnerships around a consistent story and coordinated rollout.

- Develop product marketing materials, including one-pagers, case studies, presentations, website content, and sales enablement assets.

- Stay close to the hospitality industry, our customers, and the competitive landscape to identify opportunities to differentiate Lance.

Brand, PR & Content

- Build and execute integrated marketing campaigns across PR, digital content, social media, industry publications, and product announcements.

- Drive Lance's presence across hospitality media, industry magazines, blogs, rankings, and other channels where decision-makers discover new technology.

- Own the marketing calendar, ensuring campaigns, announcements, product launches, and content initiatives are coordinated and delivered on time.

- Partner with designers, video producers, and external creative teams to bring high-quality campaigns to life.

- Manage creative vendors and content production timelines, ensuring everything we publish is consistent with Lance's brand and positioning.

- Develop a recognizable brand voice and maintain a high standard of quality across all external communications.

Events, Conferences & Industry Presence

- Own Lance's marketing presence at hospitality conferences, trade shows, and industry events.

- Manage event planning end to end, including vendors, sponsorships, booth design, logistics, promotional materials, and onsite execution.

- Work closely with leadership and GTM to maximize the impact of conferences through coordinated campaigns and follow-up initiatives.

- Identify opportunities for speaking engagements, media exposure, partnerships, and other activities that increase Lance's visibility.

GTM & Partnerships

- Partner closely with our GTM team to build campaigns that support outbound initiatives, generate interest, and strengthen the sales pipeline.

- Equip the sales team with compelling messaging, customer stories, competitive insights, and marketing materials that support enterprise conversations.

- Collaborate with Partnerships to coordinate co-marketing campaigns, customer announcements, testimonials, and partner-related content.

- Own the workflows for obtaining partner approvals, brand permissions, media releases, and marketing assets before publication.

- Ensure that our public-facing campaigns and partnership materials consistently represent Lance and our customers at the highest standard.

Marketing Operations & Performance

- Build scalable marketing processes, workflows, and systems as the company grows.

- Manage multiple campaigns and initiatives simultaneously, prioritizing work based on business impact.

- Define and track marketing performance metrics across campaigns, events, content, and product launches.

- Use data and feedback to continuously improve marketing effectiveness, brand awareness, and pipeline contribution.

- Take full ownership of execution, identifying what needs to happen and driving it forward without waiting for direction.

WHAT WE'RE LOOKING FOR

- Proven experience owning and executing marketing campaigns from concept through launch and measurement.

- Strong understanding of product positioning, go-to-market strategy, and translating technical products into compelling customer value.

- Experience managing product launches, PR initiatives, content campaigns, and industry events.

- Excellent written and verbal communication, with the ability to create sharp, persuasive messaging for executive audiences.

- Experience working cross-functionally with Product, Sales, GTM, Design, and external partners.

- Strong project management skills and the ability to manage vendors, creative deliverables, budgets, and competing priorities.

- A data-driven mindset with experience connecting marketing initiatives to measurable business outcomes.

- Strong creative judgment and a portfolio of work that demonstrates exceptional execution and attention to detail.

- Comfortable operating in a fast-paced, in-person startup environment with a high level of responsibility and accountability.

- A self-starter who thrives in ambiguity, takes initiative, and is excited to build a function from the ground up.

PREFERRED

- 4–10 years of experience in B2B marketing, product marketing, enterprise marketing, or related roles

- A degree from a top 20 university

- Hospitality or enterprise SaaS experience

Above all, we're looking for someone who takes ownership, moves quickly, cares deeply about quality, and is excited to make Lance a brand that the hospitality industry knows and trusts.

Why Lance?

We're building technology that's fundamentally changing how hotels operate.

As our Product Marketing Manager, you won't be joining an established marketing organization and maintaining existing processes. You'll have the opportunity to build the playbook, shape our market presence, and directly influence how one of the fastest-moving areas of AI reaches a massive industry.

You'll work alongside an ambitious team, take real ownership of meaningful projects, and see the direct impact of your work as we scale.

BENEFITS

- Lunch provided

- Health insurance: medical, dental and vision

- Full-time, in-person role in San Francisco

About Lance

Lance builds autonomous AI agents that answer calls, close sales, and run hotel operations, empowering hospitality teams to spend less time on repetitive work and more time creating exceptional guest experiences.