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Dentsu

Marketing analytics and digital advertising solutions

Planning Director

Marketing Generalist & ManagementPosted on Nov 12
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Responsibilities

  • Manage a team of media planners to deliver their individual personal growth targets.
  • Oversee the team's output and provide quality control on documents produced by the team.
  • Understand the trading implications of planning decisions to ensure agency and client objectives are delivered.
  • Ensure that each team member understands and can deliver against client key performance indicators and targets.
  • Support the Account Director in filtering client and business priorities through to the team.
  • Manage upwards to ensure challenges are resolved quickly and in a timely manner.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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