Director of Insights

Rockbot bring Vevo to commercial venues across the US. July 28, 2026 Vevo, the music video network, and Rockbot, a specialist in digital media solutions for brick-and-mortar businesses, have announced a partnership to bring Vevo's programming to commercial venues across the US. Through the partnership, Rockbot will be the first platform to offer Vevo music videos curated for business environments, giving restaurants, bars, fitness centres, retail stores, hospitality venues and other businesses access to ad-free music video programming. The offering will introduce six music video channels at launch - Rock, Hip-Hop, and Dance set the mode with some of the most influential artists and groundbreaking tracks from those core musical genres, while Day, Night and Late Night are dayparted and uniquely programmed to reflect the customer journey throughout the day. Additional programming opportunities will follow. This marks Vevo's expansion into the out-of-home streaming category, extending the reach of its content beyond traditional connected TV, mobile and desktop, into the places consumers visit every day. "Music videos have always been one of the most powerful intersections of music, culture and visual storytelling, making them uniquely suited for out-of-home environments where people gather and share experiences," commented Natalie Gabathuler-Scully, EVP, Revenue, Distribution, & Data Operations at Vevo. "As consumers increasingly co-view content together on larger screens, music videos offer businesses a compelling way to connect with audiences through the artists, moments and conversations shaping pop culture. Through our partnership with Rockbot, we're creating entirely new opportunities for audiences to discover and engage with music video content in these environments, while giving businesses access to premium programming that helps enhance the customer experience and create more engaging, memorable spaces." Rockbot powers entertainment and media experiences for more than 50,000 business locations across the USS, serving brands across retail, restaurants, fitness, hospitality and entertainment - from Best Buy and Planet Fitness to Shake Shack, Lucky Strike, Great Wolf Lodge and more. "Businesses have different needs than consumers when it comes to television and streaming, and Rockbot solves that," added Garrett Dodge, CEO and co-founder of Rockbot. "The right experience for a business - one that reflects their brand, offers commercial-free, fully-licensed programming, and can be centrally managed - is key. Now, bringing music videos to our customers takes our business one step further. Our exclusive partnership with Vevo changes the game, combining one of the world's most iconic music video brands with a platform purpose-built for business. Companies can now deliver premium music video programming that matches the energy of the moment and can be managed across one location or thousands. It's how Rockbot TV is reinventing television for business." Vevo content will be available through Rockbot as curated, linear streaming channels and as part of broader programming bundles alongside content from other media providers. Businesses will be able to manage programming, scheduling, and content delivery through Rockbot's centralised dashboard, allowing businesses to control entertainment experiences across one or multiple locations from a single interface.

Tyla performs A*Pop track 'is It Love' for Vevo's Official Live performance series. By x1023 | july 23, 2026. Poster for Tyla's performance of 'Is It Love' on Vevo's Official Live performance series(Vevo) Tyla kicked off Vevo's Official Live performance series with a live rendition of her song "Is It Love" from her upcoming album, A*Pop. Described in a press release as "an extension of the song's official music video," the sepia-toned performance takes place in an industrial environment. Tyla moves throughout the space as she takes the stage, backed by her guitarist Ari O'Neal. "I had so much fun making this series! Performing these songs live makes me even more excited to share A*POP with the world," Tyla says in a statement. Vevo's Official Live series will feature top artists performing and connecting with fans "through exclusive visuals that are tailored to their album's unique vision," a press release says. A*Pop, Tyla's sophomore studio album, is due out Friday. She recently told Audacy that things feel different this time around. "Everything feels different. I feel different. The creation of this album felt different. The way I feel now leading up to it is like... a lot of butterflies and excitement," she says. "So it's very different, and I'm excited to experience it."

Vevo names DISQO as preferred brand outcomes measurement partner in the U.S. * 17 hours ago Partnership strengthens Vevo's ability to measure holistic, cross-platform brand impact and consumer behavior across CTV, mobile and desktop DISQO's deterministic measurement approach gives advertisers deeper insight into how Vevo drives outcomes beyond awareness NEW YORK, NY, May 20, 2026 - Vevo, the world's leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The designation marks a significant evolution in the companies' collaboration and reflects a shared commitment to advancing measurement in an increasingly fragmented media landscape. Now, Vevo is deepening its use of DISQO's full-funnel, deterministic intelligence to capture the full impact of its premium music video network across connected TV, mobile and desktop. DISQO's solutions help bridge the gap between Vevo's high-impact media and consumer response, validating custom audience segments and demonstrating the incremental lift of premium sponsorships at scale. Together, the companies give advertisers a clearer view into how culturally relevant content drives engagement and conversion across the funnel. "As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions," said Laura Vanison, VP, Research & Measurement at Vevo. "By connecting exposure on Vevo to real consumer behaviors like search, site visitation and purchase signals, we're giving our advertisers a more complete picture of how premium music video drives impact across the funnel. More importantly, our work with DISQO marks a shift from reactive reporting to proactive strategy - turning deep-funnel data into a competitive advantage for clients." Building on its role as an early beta partner for DISQO's Outcomes Lift solution, Vevo has expanded measurement beyond topline signals like search and site visitation to uncover deeper insights into messaging impact, seasonality, conversion windows and purchase intent. A holiday smartphone campaign, for example, drove measurable lifts in Add-to-Cart conversions, while a beauty campaign leveraging Vevo's Artist Franchise and Vevo Evolve Advanced Audiences translated strong upper-funnel engagement into meaningful lower-funnel action, including lifts in Store Locator page visits. Based on these learnings and recommendations, both brands expanded their partnerships with Vevo in 2026. Today, Vevo continues to tap into DISQO's growing suite of solutions to better support a broader range of campaign objectives and client needs. "The next generation of advertising intelligence requires trusted data connected to real people, real journeys, and real outcomes," said Armen Adjemian, Founder and CEO, DISQO. "With Vevo, we are delivering exactly that, connecting ad exposure to consumer attitudes and behaviors across every stage of the journey to capture the full behavioral impact of their premium content. DISQO is proud to be named Vevo's preferred measurement partner and to provide the clarity that moves brands from directional signals to actionable proof of outcomes."