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OurRitual

Online relationship coaching with expert guidance

Head of Product - AI Therapy

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Tel Aviv-Yafo, Israel
Hybrid
ProductProduct Management

About the job

Requirements
  • At least 5 years of product management experience in consumer products, including real artificial intelligence or machine learning experience.
  • Hands-on large language model product experience, including prompt engineering, model behavior, and shipping safe, reliable artificial intelligence products.
  • A genuine interest in therapy, mental health, or emotional wellbeing, with an understanding of the importance of clinical grounding and care in this space.
  • Strong specification-writing skills to translate complex behavioral and clinical requirements into clear, buildable definitions.
  • Cross-functional fluency to work deeply with engineers on architecture, clinicians on therapeutic frameworks, and designers on experience.
  • A builder mentality and energy for defining problems rather than only executing a predetermined roadmap.
  • Fluency in English.
Responsibilities
  • Own the artificial intelligence therapy product surface, including conversational flows, tone, behavioral rules, guardrails, and prompt engineering for between-session support.
  • Define how artificial intelligence appears across emotional processing, conversation preparation, reflections, and personalized guidance.
  • Drive the user-facing artificial intelligence experience from specification through launch, ensuring it feels warm, safe, and clinically grounded.
  • Define how therapy session data becomes structured relationship context, including extraction logic, confidence scoring, lifecycle management, and recommendation systems.
  • Build the intelligence layer that makes artificial intelligence interactions informed by the couple's history and therapeutic journey.
  • Shape content recommendation and insight delivery systems.
  • Partner with the clinical lead and therapist network to validate every artificial intelligence behavior before it reaches users.
  • Translate therapeutic frameworks into product specifications engineers can build from.
  • Design expert-in-the-loop workflows and crisis safety protocols.
  • Ensure shipped products are therapeutically sound as well as technically effective.
  • Identify and develop new artificial-intelligence-powered experiences, including adaptive insights, tools for therapists, and new modes of support.
  • Run proofs of concept with real users, define acceptance criteria, measure outcomes, and iterate.
  • Collaborate with consumer product initiatives to align artificial intelligence and human experiences.
Desired Qualifications
  • Experience in health technology, therapy technology, or regulated consumer products.
  • A conversational artificial intelligence background, including designing conversation flows and managing artificial intelligence tone and personality.
  • Personal experience with individual or couples therapy.
  • A track record of taking products from zero to one at early-stage companies.
  • Experience with clinical validation workflows or expert-in-the-loop artificial intelligence systems.

About the company

OurRitual provides a digital platform for relationship guidance that pairs live one-on-one coaching from relationship experts with in-app tools. Users access customized videos and exercises created by researchers and therapists, plus live sessions, all through a subscription. Unlike traditional therapy or generic apps, it delivers ongoing expert guidance and research-backed content focused specifically on relationship skills in a self-paced online format. The goal is to make relationship support more accessible and time-efficient, helping individuals and couples improve communication and overall relationship health.

Company Size

51-200

Company Stage

Seed

Total Funding

$7.2M

Headquarters

Tel Aviv-Yafo, Israel

Founded

2021

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Simplify's Take

What believers are saying

  • July 2024 seed funding and 2026 site updates show continued product investment.
  • June 2026 traffic data showed 70.6K monthly visitors, up 51% month-over-month.
  • Partnership programs and expert content featuring Dr. Logan Levkoff strengthen distribution and trust.

What critics are saying

  • BetterHelp, Talkspace, and ReGain crowd the digital relationship-care market now.
  • OurRitual's subclinical framing invites scrutiny from licensed-therapy competitors and regulators.
  • If paid acquisition weakens, subscriptions stall and the therapy marketplace becomes existentially fragile.

What makes OurRitual unique

  • 300+ vetted Experts and 24/7 scheduling beat traditional couples-therapy waitlists.
  • Ora AI and between-session exercises deepen engagement beyond live coaching.
  • Subclinical relationship support spans couples and individuals, broadening the market.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

4%

2 year growth

3%
PR Newswire
Feb 4th, 2025
New Survey Reveals Financial Pressure Is The #1 Thing People Want To Change About Valentine'S Day

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- A new survey from OurRitual reveals that financial pressure is making Valentine's Day feel more like a burden than a celebration. 58% of men and 45% of women report financial stress around the holiday, making it a leading concern in relationships.While 68% of women also cite emotional pressure as a significant factor, the data suggests that financial expectations are a major source of stress across relationships, fueling growing dissatisfaction with the commercialization of Valentine's Day.Despite this, many respondents say they prefer meaningful, low-cost gestures over expensive gifts—challenging the idea that grand displays define Valentine's Day. "Valentine's Day is now just a show-off holiday, not about love. The expectation I would remove is the pressure to spend huge amounts of money just to prove love." (Male, 18-25)

FinSMEs
Jul 24th, 2024
OurRitual Raises $5.2M in Seed Funding

OurRitual, a NYC-based platform focused on helping and healing the relationships of everyday couples through its network of professional experts and digital tools, raised $5.2m in seed funding.

PR Newswire
Jul 23rd, 2024
OurRitual Taps Star of Acclaimed Docu Series Couples Therapy from Paramount+ with SHOWTIME®

/PRNewswire/ -- OurRitual, a fast-growing platform focused on helping and healing the relationships of everyday couples through its network of professional...

Coinspeaker
May 17th, 2024
io.net Partners with Synesis One to Boost AI Development

The new alliance comes barely two months after io.net inked a deal with Ritual, a Decentralized Finance (DeFi) protocol focused on AI.

GlobeNewswire
Oct 24th, 2022
With $2M in Pre-Seed Funding, HeyRitual Launches to Take Couples Therapy Into the Digital Age

Ritual combines 1:1 guidance from experienced relationship experts with scientifically validated tools in a user-friendly platform...