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Beauty Pie

Membership-based direct-to-consumer luxury beauty

Head of Communications

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

  • At least 8 years of experience in Communications, with a track record of building brands and delivering commercial results.
  • Beauty industry experience is essential, with strong established relationships across UK media, particularly editors, journalists and titles shaping beauty and consumer conversations.
  • A proactive, commercially minded approach and appetite for ownership, including setting direction, making the case for it and engaging with details when required.
  • Proven experience leading influencer strategy across macro, mid and micro creators, with the ability to assess brand fit and measure impact.
  • Affiliate experience and a strong understanding of how the channel contributes to acquisition, revenue and growth.
  • Experience working closely with and advising a Founder, with sound confidence and judgement.
  • Strong agency management experience, including briefing, budget ownership and negotiation.
  • Excellent written and verbal communication skills.
  • Ability to think strategically while remaining hands-on.
  • Confidence working at pace, making decisions amid competing priorities and maintaining standards under tight deadlines.
  • Exceptional attention to detail and perspective on prioritizing relevant details.
  • Line management experience and a collaborative, hands-on coaching style, setting high standards while supporting and giving team members autonomy.

Responsibilities

  • Own Beauty Pie’s UK communications strategy across PR, influencers, collaborations and affiliates, balancing long-term brand building with commercial growth and aligning activity to wider business priorities.
  • Build and maintain relationships with editors, journalists and key media across the UK, making Beauty Pie a company they want to hear from.
  • Lead influencer strategy across macro, mid and micro creators by identifying emerging talent, cultivating new communities and building partnerships that extend reach and deliver measurable value.
  • Own and evolve the affiliate strategy by identifying high-potential partners, prioritising investment and testing ways to grow the channel.
  • Experiment with communications approaches by brainstorming, testing, learning and improving.
  • Work with the Founder on consumer and business press opportunities, using judgement, preparation and an understanding of what makes a story.
  • Apply an international perspective and experience launching brands or businesses in new markets to inform Beauty Pie’s growth.
  • Partner with Performance Marketing to coordinate PR, influencer and affiliate activity and hold it to a clear commercial standard.
  • Monitor communications performance across brand and commercial metrics, turn results into insights, and regularly share performance with the Marketing Operations Director and wider leadership team.
  • Manage two direct reports across Communications and Affiliates, identify resourcing needs, and provide support, coaching and autonomy.

About the Company

Beauty Pie

Membership-based direct-to-consumer luxury beauty

Beauty Pie operates as a direct-to-consumer buyers' club for luxury beauty products. Members pay a recurring fee to access skincare, makeup, and other items at near-cost prices, with no traditional retail markups. Products come from the same leading laboratories that supply premium brands, ensuring quality while avoiding celebrity endorsements and heavy marketing. The membership model provides a steady revenue stream and encourages regular purchases, positioning the brand on transparent pricing and value over status. The goal is to offer high-end cosmetics and skincare with clear pricing and consistent quality, building long-term customer loyalty through a scalable subscription model.

Company size
501-1,000
Company stage
Series B
Total funding
$201.5M
Headquarters
London, United Kingdom
Founded
2016

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