SEO/ASO Manager
Life360
SEO/ASO Manager
Life360
Family safety app with location sharing
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously – because a clunky flow is its own kind of broken promise. Sitting inside Journey Marketing, we’re a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.
Search has changed and is reshaping how families discover Life360 before they ever visit a website or app store. The SEO and ASO Manager owns Life360's unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) – while simultaneously owning the content strategy, editorial calendar, and site information architecture that powers all three. You'll partner closely with Engineering, Product, and Marketing to build the technical foundation, content depth, and structured data layer that earn Life360 citations, rankings, and recommendations across every surface where families make decisions.
This is a hands-on role with real execution accountability. You'll manage a content strategist and supporting agency, setting the quality bar for everything we publish, and personally own the technical and strategic work that requires deep expertise. You'll be Life360's subject matter expert on how organic discovery works in an AI-first world and the person responsible for making sure we win it.
For candidates based in the US, the salary range for this position is $121,500 to $178,500 USD. We take into consideration an individual's background, job-related knowledge, skills, and experience in determining final salary. Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.
Total compensation is inclusive of equity compensation in the form of Restricted Stock Units (RSUs), as well as a comprehensive benefits package, including medical, dental, vision, financial, and other benefits.
AI Usage: We use AI to help make our hiring process efficient. That said, every hiring decision is made by real Life360 hiring teams
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
Life360 is an equal opportunity employer. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status. We believe diverse perspectives make us better, and we’re building a workplace that reflects the communities we serve. Don’t meet every qualification? Apply anyway.
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Life360 offers a subscription-based family safety app that helps families stay connected and protected. It provides real-time location sharing, place alerts, and driver reports to give visibility into loved ones’ whereabouts and driving habits. Users install the app and create a family circle; real-time location sharing lets members see each other’s location, place alerts notify when someone arrives at or leaves a designated location, and driver reports give insights into driving behavior. The product stands out through its large global user base (over 25 million members) and multilingual support (13 languages), along with tiered plans that include premium features such as ID theft protection and access to the Mindrise mood-lifting app. Life360’s goal is to deliver practical, scalable safety tools that help families feel secure and stay connected, doing so through an accessible mobile app and subscription model.
Explore more opportunities at Life360