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Zebra Technologies

Enterprise asset tracking and labeling solutions

Digital Content Specialist – Professional Senior

Full-TimeUpdated on 10/14/2026
No salary listed
Mid, Senior
Bachelor's
George Town, Penang, Malaysia
Hybrid
Content & WritingContent Design & Strategy

About the job

Requirements
  • Bachelor’s degree in Information Science, Information Management, Computer Science (AI/Data Science track), or a related field, or equivalent practical experience.
  • 3–5 years of experience in content strategy, content operations, or knowledge management within an enterprise or high-volume support environment.
  • Solid understanding of how structured content and product information drive discoverability and self-service outcomes at scale within retail or e-commerce operations.
  • Demonstrated hands-on experience with AI-powered content tools such as retrieval-augmented generation, copilots, or chatbots, and understanding of how structured content and metadata influence answer quality and retrieval optimization.
  • Proven ability to write, test, and refine prompts and guidance for AI tools to improve how knowledge is surfaced in support experiences.
  • Experience executing within knowledge governance frameworks, applying content standards, metadata schemas, and taxonomy principles across large-scale repositories.
  • Experience using content analytics and performance signals, such as retrieval gaps or self-service impact, to independently identify issues and drive targeted improvements.
  • Working knowledge of search engine optimization and AI discoverability concepts, specifically generative engine optimization and answer engine optimization.
  • Strong technical writing skills and ability to translate complex information into clear, user-friendly content.
  • Proven ability to provide direction to content owners and subject matter experts, ensuring alignment with standards and timely execution of updates.
  • Experience providing formal or informal guidance to more junior team members or leading specific project workstreams.
Responsibilities
  • Implement, configure, and optimize knowledge and AI content tooling within assigned areas.
  • Identify tooling and process improvement opportunities based on performance data, and recommend enhancements with clear expected impact to improve content delivery.
  • Monitor AI content performance signals, including retrieval gaps and answer quality, and assess AI-generated responses for accuracy, grounding, and consistency.
  • Apply human-in-the-loop validation, direct corrective actions, and write, test, and refine prompts to improve how knowledge is surfaced.
  • Conduct regular audits to identify outdated or underperforming content.
  • Provide prioritized direction to content owners and subject matter experts on required updates and fixes, and track resolution to ensure measurable improvement and alignment with defined standards.
  • Uphold content standards, metadata schemas, and taxonomy frameworks; identify gaps and drive updates through governance channels.
  • Apply search engine optimization and AI discoverability principles, including generative engine optimization and answer engine optimization, to optimize retrieval.
  • Ensure content structures enable high-quality localization and flag systemic issues for resolution.
  • Partner with Product, Engineering, Content Management, Knowledge Management Operations, and Support Operations teams to ensure knowledge initiatives are accurate, timely, and contribute to support efficiency.
  • Validate that improvements result in better self-service success, reduced support friction, or an improved agent experience.
  • Provide day-to-day direction, guidance, and support to junior team members, ensure the overall quality of team output, and support their professional development within the digital content field.
Desired Qualifications
  • Familiarity with Knowledge-Centered Service methodology.
  • Experience supporting localization quality and ensuring content structures enable effective translation across multiple languages.
  • Experience supporting AI-driven knowledge workflows, such as automated classification or large-scale content optimization.

About the company

Zebra Technologies makes data capture and asset-tracking solutions for businesses. Its products include barcode printers, labels, mobile computers, scanners, and RFID systems that work with software to collect and share data about where assets and inventory are located and in what condition. The company combines hardware and software, often expanding through acquisitions such as Motorola Solutions’ Enterprise business to offer an integrated portfolio for asset intelligence. Its goal is to give organizations real-time visibility into their assets and operations to improve efficiency and service.

Company Size

10,001+

Company Stage

IPO

Headquarters

Lincolnshire, Illinois

Founded

1969

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $1.56 billion and EPS beat by 46%.
  • Zebra raised 2026 sales guidance to 14%-16% and expects at least $1 billion free cash flow.
  • September 17, 2026 KC401 launch expands self-service demand across retail, hospitality, manufacturing, healthcare.

What critics are saying

  • Memory availability still gates shipments; Zebra targets five suppliers only by early 2027.
  • Q3 2026 margins step down as memory costs rise and tariff recovery ends.
  • If kiosk and vision rivals commoditize hardware, Zebra loses pricing power by 2027.

What makes Zebra Technologies unique

  • Zebra owns frontline workflow hardware, software, and services across retail and healthcare.
  • KC401 and CV70 extend Zebra beyond scanners into kiosks and machine vision.
  • Direct top-three memory vendor relationships and Zebra DNA improve supply resilience and device management.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

11%

2 year growth

11%
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Zebra Technologies up 44.5% in 2026, launches KC401 self-service kiosk for retail

Zebra Technologies Corporation, valued at $20.4 billion, has shown mixed performance against the Dow Jones Industrial Average recently. The Lincolnshire, Illinois-based technology company, which specialises in barcode scanners, RFID readers, and automation solutions, has gained 48.7% over the past three months, significantly outperforming the Dow's marginal rise. In 2026, Zebra's shares have surged 44.5% compared to the Dow's 8.3% gain. However, the stock's 10.1% increase over the past year trails the Dow's 12.4% rise. On 17 September, shares rose 1.9% following the launch of the KC401 self-service kiosk targeting retail, hospitality, manufacturing, and healthcare sectors. Analysts have assigned a "Moderate Buy" rating, with a mean price target suggesting 19% upside potential.

Associated Press
Aug 31st, 2026
Zebra Technologies wins three Red Dot awards for AI-powered frontline workflow devices

Zebra Technologies has won three Red Dot awards in the 2026 Product Design category for its frontline workflow solutions. The awards recognised the TC501 and TC701 mobile computers and charging ecosystem, the WS301 and WS101 wearable computers, and the DS82 series of scanners. The devices feature AI-powered capabilities designed to improve efficiency for frontline workers in retail, logistics, healthcare, and other industries. The TC501 and TC701 mobile computers include integrated RFID and AMOLED displays for outdoor route calculations. The wearable computers offer hands-free voice communication, whilst the DS82 scanners feature RFID technology and advanced optical systems. Research from Zebra and Oxford Economics indicates that firms implementing such workflow improvements can achieve productivity boosts of up to 21%.

Yahoo Finance
Aug 6th, 2026
Zebra Technologies shares surge 26% after earnings beat estimates by 46%

Zebra Technologies reported adjusted earnings of $6.35 per share, nearly 46% above Wall Street's $4.36 forecast. Revenue reached $1.56 billion, exceeding expectations by roughly $60 million. Shares soared more than 26%, pushing the stock near its 52-week high and market value above $17 billion. The technology company, known for barcode scanners and label printers, is benefiting as companies invest heavily in warehouse automation and inventory tracking. Second-quarter revenue rose 20.4% year-over-year, with organic revenue climbing 9.2%. Healthcare emerged as the fastest-growing end market, driven by hospitals equipping caregivers with enterprise-grade mobile devices. Manufacturing also posted double-digit growth. Management raised its full-year projection, though memory component shortages continue limiting supply.