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Polaris designs and manufactures a wide range of powersports vehicles, including ATVs, side-by-sides, snowmobiles, motorcycles, and boats, for consumers, outfitters, and rental services. Its products are engineered for high performance, reliability, and customization, with features tailored for both adventure and work. The company distributes through a global dealer network and offers a Polaris Adventures subscription service that lets members rent vehicles monthly, plus partnerships with local outfitters for curated outdoor experiences. Polaris differentiates itself by offering a broad, integrated lineup with strong focus on durability, customization options, and experience-based services, backed by a well-known brand and community/sustainability initiatives. Its goal is to expand outdoor recreation by delivering versatile, dependable vehicles and accessible experiences while continuing to innovate and grow responsibly.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Medina, Minnesota
Founded
1954
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Polaris ramps up 2027 Ranger UTV lineup with new XP 1000 Mud and Trail Boss. Polaris is adding more capability to its 2027 Ranger lineup, led by the all-new XP 1000 Mud Edition. Plus, the Trail Boss gets suspension upgrades, the Ranger 570 becomes the Ranger 600, and the electric Kinetic makes a comeback. Sep 8, 2026 Polaris is expanding the capability of its 2027 Ranger UTV lineup with new models and upgraded components designed to enhance ride comfort, performance and handling from the jobsite to the trails. Model revisions include the all-new Ranger XP 1000 Mud Edition, the upgraded Ranger XP 1000 NorthStar Trail Boss Edition, the reclassified Ranger 600 and returning electric Ranger Kinetic. Here's a look at the biggest changes coming to the lineup: Ranger XP 1000 Mud Edition. New for the 2027 model year is the 82-horsepower Ranger XP 1000 Mud Edition. Like the Ranger XP 1000 Premium platform it's built on, it features a restyled front end, factory-installed roof, easy-shifting transmission, power steering and 1,000-cc engine. (Shown at the top of this article.) Additional features unique to the Mud addition: * Exclusive Mud Edition color scheme, including a painted red hood and snorkel fenders, black sides and Mud decals on the front and rear. * Arched A-Arms on the front and rear to allow for more ground clearance on difficult terrain. * 29-inch Pro Armor Mud XC tires with 14 inches of ground clearance and chunky treads designed to shed mud. * A custom bumper with a high-mounted 4,500-pound winch with a synthetic rope, auto-stop and a wireless remote. * A high-mounted engine air intake and clutch inlet and outlet to prevent water from being pulled into the UTV while traversing shallow waterways. The Ranger XP 1000 Mud Edition has a 1,000-pound box capacity and a 2,500-pound towing capacity. PolarisRanger XP 1000 NorthStar Trail Boss Edition. The upgraded Trail Boss Edition, based on the Ranger XP 1000 NorthStar Ultimate platform, features a fully loaded cab with a slew of standard features including doors, a roof, a front windshield and rear panel, 7-inch display with Ride Command technology, JBL audio system, a front bumper, LED headlights and a 4,500-pound winch. A blacked-out paint scheme with red accents, topography-inspired graphics and premium embroidered seats is unique to the Trail Boss model. Two drive modes are available: turf two-wheel drive and all-wheel drive. The second-generation shifter provides smooth gear changes. Work, standard and performance throttle modes allow drivers to fine tune the UTV to conditions. A built-in rear light illuminates the cargo box during early mornings or late nights. Additional new upgrades include: * Arched A-Arms with a Walker Evans Racing piggyback shock, allowing riders to adjust the softness or firmness of the shocks based on the vehicle capacity and trail conditions. * A needle shock borrowed from the RZR platform, designed to prevent harsh bottom-outs. Based on feedback from riders, Polaris has removed active descent control and the self-leveling rear suspension from the 2027 model year Trail Boss. "When you think about this Ranger, it's got a ton of trail-centric things that are going to make it the Trail Boss, but it also carries all the trademark Ranger features that make it a great vehicle for doing work - a huge cargo box, a 2-inch receiver on the back so you can hook up and tow and carry stuff around," said Pat McArdle, Polaris engineer and host of Polaris Shop Talk. Partner Insights Information to advance your business from industry suppliers Presented by John Deere PolarisRanger 600. Polaris has reclassified the Ranger SP 570 as the Ranger 600 for the 2027 model year. While the engine performance has not changed, the UTV has been upgraded with the easy-shifting next-generation transmission. "It's effortless to move this around," McArdle says. "You have about 50% reduction in shift effort, so you hit the right gear every time." An enhanced electronic power steering system makes turning and returning to center easier. The display has been upgraded to a four-color model for a more modern look and consistency with higher-end models in the Ranger portfolio. The Ranger 600 is also available in a NorthStar edition with an enclosed heated cab. It has a 500-pound box capacity and a 1,500-pound towing capacity. PolarisRanger XP Kinetic. Polaris' all-electric model, the Ranger Kinetic, returns to the lineup after a brief hiatus, due to high demand and customer requests. It will only be available in the Ultimate trim level with a 29.8-kWh dual-battery pack configuration for a maximum range of up to 80 miles, as well as an upgraded electrical system. The revived model will also receive the front-end updates that came to the full Ranger lineup a few years ago, including LED headlights with a charge-indicating center accent light, a full-body skid plate and full-coverage front bumper with a winch and integrated winch and plow mounts. It has a 1,250-pound box capacity and a 2,500-pound towing capacity. The Ranger Kinetic is available in Heavy Metal or Camo color schemes. Full lineup. In the Ranger lineup, Polaris also offers the Ranger 150 EFI, Ranger 500, Ranger 1000, Ranger 1000 Cab, Ranger XP 1000, Ranger XP 1000 Cab, Ranger XP 1000 NorthStar, Ranger Crew XP 1000 Texas Edition, Ranger Crew XP 1000 NorthStar Texas Edition, Ranger XD 1500 NorthStar, Ranger XD 1500 NorthStar Mountaineer Edition and Ranger Crew XD 1500 NorthStar Texas Edition. Additional new color schemes are available for select models in 2027.
Monster Energy X Call of Duty(R): Modern Warfare(R) 4 squad up for biggest giveaway yet. Unique in-game rewards plus FOUR Polaris off-road vehicles up for grabs. CORONA, CA (September 1, 2026) - Monster Energy and Call of Duty(R) are back with a new Call of Duty(R): Modern Warfare(R) 4 promotion, giving fans bonus in-game rewards, Double XP and four chances to win a Monster Energy X Polaris off-road vehicle. Beginning September 1, fans who purchase participating Monster Energy products can upload tab codes at callofduty.monsterenergy.com to unlock Modern Warfare 4 in-game rewards and Double XP. Players can start collecting and uploading codes now, ahead of Call of Duty: Modern Warfare 4's launch on October 23, with rewards available through March 31, 2027. Eligible purchases of original Monster Energy Original Green, Monster Energy Zero Sugar and Monster Energy Zero Ultra unlock a progression of Modern Warfare 4 content, with 15 minutes of Double XP included at every level. The first five codes unlock: * 1 Code: Large Decal - "Tagged" + 15 minutes 2XP * 2 Codes: Weapon Blueprint - Kilo437 AR "Green Light" + 15 minutes 2XP * 3 Codes: Operator Skin - "OG Green" + 15 minutes 2XP * 4 Codes: Weapon Blueprint - SN Limax Sniper "Canned" + 15 minutes 2XP * 5 Codes: Operator Skin - "Zero Chill" + 15 minutes 2XP And there's more to come: a mystery drop is planned during the initial live seasons, giving players an additional reward to unlock with another qualifying code once the item is revealed. Plus, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers and Dual 2XP. This year, the partnership also extends beyond the digital. Monster Energy is teaming up with Polaris, the global leader in powersports, for four retailer-exclusive off-road vehicle giveaways, giving fans four different opportunities to win through participating stores. * 7-Eleven - Polaris RZR Pro XP 4 Ultimate SxS * QuikTrip - Polaris RZR Pro XP Ultimate SxS * Hy-Vee - Polaris Switchback Assault Snowmobile * RTG - Polaris Sportsman XP 1000 Ultimate ATV To enter, fans should look for Monster Energy Call of Duty promotional displays in-store and follow the instructions at that retailer, including scanning the QR code to access that specific sweepstakes. See participating retailers for full details. "Monster Energy and Call of Duty have been fueling each other's worlds for years, and we're taking that partnership to another level with Modern Warfare 4," said Jordi Gayola, CMO of the Americas at Monster Energy. "The rewards build with every code, but what makes this year especially exciting is taking the partnership beyond the game with Polaris and giving four fans the chance to bring some of that action into the real world." The limited-edition Monster Energy Call of Duty cans are available in 16 oz. in Original Green, Zero Sugar and Zero Ultra. Special Monster Energy Call of Duty multipacks will also be available in 4, 12, 15 and 24 packs. The Monster Energy X Call of Duty: Modern Warfare 4 promotion runs September 1, 2026 through March 31, 2027. Individual retailer-exclusive sweepstakes may have separate promotional periods, eligibility requirements and official rules. ABOUT MONSTER ENERGY Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, esports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and what its athletes, gamers, musicians and fans represent. More than a drink, it's a way of life lived by athletes, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
Only 5 units for Japan! Indian "Chief Vintage Sturgis SD Edition" Begins sales at 3.98 million yen. 4 hours ago Polaris Japan has announced the sales outline for the Indian Motorcycle limited edition model, the "Chief Vintage Sturgis SD Edition," in Japan. The price is 3,980,000 yen (tax included), and out of the 125 units limited worldwide, only 5 units will be introduced in Japan. A lottery sale will be conducted among those who pre-register via a dedicated web form by September 30, 2026. Fusion of traditional classic aesthetics and the air-cooled Thunderstroke 116 engine delivering 156Nm. Chief Vintage Sturgis SD Edition. The base is the air-cooled "Chief Vintage." This is a special specification with only 125 units sold worldwide. The "Chief Vintage Sturgis SD Edition" is a special model produced in a limited run of 125 units worldwide to commemorate the 125th anniversary of Indian Motorcycle's founding. It was developed to pay homage to the first motorcycle rally, which began in Sturgis, South Dakota, in 1938, and to the riders who laid its foundation at the time. First unveiled at the 86th Sturgis Motorcycle Rally, it aims to fuse iconic American style with modern performance. The power unit is equipped with a 1890cc air-cooled Thunderstroke 116 V-twin engine that delivers a maximum torque of 156 N・m. The engine features a heritage-inspired finish, including cylinder heads and pushrod tubes with a paint finish reminiscent of the company's models from the 1940s, and black cylinders. It also supports changes in riding feel with three selectable riding modes: "Tour," "Standard," and "Sport." 1890cc V-twin air-cooled Thunderstroke116 engine. While the company's air-cooled engines are being replaced with water-cooled ones, this model maintains air-cooling. The cockpit features a 101mm (4-inch) circular touchscreen display equipped with the RIDE COMMAND system. It offers modern graphic functions and operability without compromising the classic appearance, achieving a high level of integration between style and advanced equipment. The suspension uses wire-spoke wheels, further enhancing the traditional atmosphere. The base Chief Vintage also boasts a meticulous classic style. This model is currently on sale for 3.38 million yen. Special Indian Motorcycle Red x Cream color & exclusive items for 3.98 million yen! The Indian Motorcycle Red x Cream is a specification that self-homages models from the 1930s and is, of course, a dedicated color. This Sturgis SD Edition features a special two-tone paint scheme that recreates the classic look seen on the company's models from the 1930s. It is adorned with a multi-colored Indian Motorcycle headdress logo, and equipped with skirt fenders, an illuminated headdress, a vintage espresso solo seat, and vintage handlebars. Furthermore, the side plates are decorated with the number "56" as a homage to the hand-painted numbers by racers of the era, and a serial number badge up to 125 is also attached. The Japanese specification for this model will be limited to 5 units, with an expected arrival date of November 2026. Prospective buyers must pre-register via a dedicated web form by September 30, 2026 (Wednesday), and a lottery will be held from mid-October 2026 onwards. Winners will be contacted through their nearest authorized Indian Motorcycle dealer. Reference: INDIAN CHIEF VINTAGE (2026) main specifications. ・Overall Length x Overall Width x Overall Height: 2,441mm x 887mm x 1,175mm ・Wheelbase: 1,626mm ・Minimum Ground Clearance: 125mm ・Seat Height: 686mm ・Curb Weight: 327kg ・Engine: Air-cooled 4-stroke V-twin OHV 1890cc ・Maximum Output: Not announced ・Maximum Torque: 156Nm (15.9kg-m) / 3,300rpm ・Fuel Tank Capacity: 15.1L ・Transmission Type: 6-speed ・Brake System (F/R): Disc (ABS) / Disc (ABS) ・Tire Size (F/R): 130/90B16 / 150/80B16 ・Sales Price: From 3.38 million yen The author of this article Webike+ (Webike Plus) provides daily updates on motorcycle news and information. WEBIKE cover a wide range of topics, including new models, latest releases, classic bikes, discontinued models, and custom motorcycles. Additionally, WEBIKE offer detailed information and in-depth reviews of motorcycle gear and custom parts, such as helmets and exhaust systems.
Polaris Inc. (PII) stock: slightly drop as RZR Pro R Factory claims first Vegas-to-Reno win. Polaris RZR Factory Racing makes history as Brock Heger dominates Vegas-to-Reno. Tldr. Table of Contents * Polaris stock slips 0.29% to $68.14 despite a historic Vegas-to-Reno victory. * Brock Heger delivers Polaris RZR Factory Racing its first Vegas-to-Reno win. * Heger finishes seventh overall against powerful trucks after winning UTV Pro. * Polaris secures six top-10 UTV Pro finishes in the demanding 505-mile desert race. * RZR Factory Racing now turns attention to the Baja 400 scheduled for September. Polaris Inc. (PII) stock slipped Tuesday as the company's RZR Factory Racing team secured a historic Vegas-to-Reno victory. Polaris shares traded at $68.14, down 0.29%, after recovering from an intraday low near $67.10. Meanwhile, Brock Heger delivered the team's first victory at the event aboard the RZR Pro R Factory. Polaris Inc. stock edges lower despite racing milestone. Polaris stock remained slightly negative despite the company adding another major achievement to its off-road racing program. The shares recovered sharply after falling near $67.10 during the session. PII remained 0.29% lower at $68.14 following the rebound. The racing victory gave Polaris its first Vegas-to-Reno win during the event's 30-year history. This year also introduced a major course change, with competitors running the route in the opposite direction. Heger handled the new layout and secured the UTV Pro Overall victory for Polaris. The result adds another milestone to Polaris RZR Factory Racing's expanding record in competitive desert racing. Polaris also secured six positions among the top 10 finishers in the UTV Pro Overall category. The results highlighted the RZR platform's performance across demanding desert conditions. RZR Pro R Factory secures historic Vegas-to-Reno victory. Heger completed the 505-mile desert race in seven hours, 51 minutes, and 29 seconds. He drove the No. T96 RZR Pro R Factory and won the UTV Pro Overall category. He finished seventh among all four-wheel vehicles competing in the race. That overall position placed Heger ahead of most vehicles despite competition from higher-powered Unlimited Trophy Trucks. He also secured the UTV Pro victory by nearly four minutes. At one stage, Heger held an advantage exceeding eight minutes on corrected time. Heger entered the main event after qualifying second by slightly more than half a second. He then moved toward the front as competitors crossed high-speed desert sections and rocky terrain. Extreme heat and heavy dust also increased the difficulty across the reversed course. Polaris builds momentum ahead of Baja 400. Ethan Groom added another strong result for Polaris during the demanding Nevada event. Groom drove the No. T74 RZR Pro R Factory and secured fifth place in the UTV Pro category. His result strengthened Polaris' presence among the leading UTV teams at the finish. The Vegas-to-Reno result also expands Heger's record of major victories with Polaris RZR Factory Racing. His performance demonstrated the team's ability to compete across long-distance events with changing terrain and difficult conditions. Polaris continues using factory racing to test its off-road vehicles under competitive conditions. Polaris will now shift its attention toward the next major event on its racing schedule. The RZR Factory Racing team will compete in Mexico at the Baja 400 from September 8 through September 13. The team will seek another strong result as it continues its campaign in the SCORE Desert Series. Limited Time Offer Get 3 free stock ebooks. Discover top-performing stocks in AI, Crypto, and Technology with expert analysis. * Top 10 AI Stocks - Leading AI companies * Top 10 Crypto Stocks - Blockchain leaders * Top 10 Tech Stocks - Tech giants
Ovative marks ninth straight year on Inc. 5000 Fastest-Growing Private Companies. Article authors: Ovative Group MINNEAPOLIS, MINN. August 11th, 2026 - For the ninth year in a row, Ovative Group has been named to the Inc. 5000 list of Fastest-Growing Private Companies with 39% three-year revenue growth. This achievement extends a streak that puts Ovative among a small group of companies that make the list more than once, let alone nine times. "Nine years on this list is a reflection of the world-class growth we've achieved and a result of the great results we drive for our clients every day. Thank you to each of our clients for your trust and partnership." said Dale Nitschke, CEO and Founder of Ovative. That client-first approach was on display this year with impact delivered for brands like Aerie. For their "The REAL Ones" bra campaign, they wanted a campaign focused on cementing and extending brand's trust with key audiences. Ovative built a media strategy around where confidence gets tested throughout a woman's day, that drove a two-year high in brand awareness and earned Ovative and Aerie a joint "Best Use of Out of Home" win at ADWEEK's Media Plan of the Year awards. Ovative has continued investing in this client-first culture throughout its growth streak. This year marketed the opening of a new office at 111 N Canal in the West Loop that quadrupled its Chicago footprint. The space was built for team collaboration as the Chicago team surpassed 100 employees, proof that the firm's investment in talent is keeping pace with its growth. The firm has continued to build out technology for client impact as well. EMRge(TM), its proprietary marketing intelligence platform, was built to help clients understand and drive Enterprise Marketing Return (EMR), the true business impact of their marketing across revenue, customer growth, and brand. More than 90% of Ovative's clients now run on EMRge(TM), using it to see clearly what's driving results and to act faster, the same client impact the firm's culture has always been built to deliver. With smarter platforms, faster data, and AI reshaping what execution looks like, the market around Ovative has changed fast. What hasn't changed is Ovative's focus on driving client outcomes. That commitment has fueled the firm's growth since its founding in 2009, transforming it from a small startup into a national leader in marketing and measurement. Today, Ovative partners with some of the most recognized brands in retail, food and beverage, and beyond, including Polaris, Boost Mobile, Post Consumer Brands, Domino's, and American Eagle Outfitters. About Inc 5000 The Inc. 5000 ranks companies by percentage revenue growth over a three-year period, celebrating innovation, resilience, and entrepreneurial excellence. Past honorees include household names such as Intuit, Zappos, and Patagonia. View the complete 2026 Inc. 5000 list here. About Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, the firm helps brands like Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco, and UnitedHealth Group transform their media, measurement, and creative programs. The result? Profitable growth that speaks for itself. Ovative doesn't just track data, it redefines success. Its proprietary marketing intelligence platform, EMRge(TM), helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), Ovative's differentiated approach to holistic media buying, planning, and measurement, EMRge(TM) is the first marketing intelligence platform to measure businesses holistically. Ovative is all about raising the bar every day, and it shows. Its work has been recognized by organizations like AdWeek, Digiday, Google, Meta, Inc. 5000, and USA Today. For more information about Ovative, visit its website or follow Ovative on Instagram or LinkedIn. For media inquiries, please contact: Courtney Stoesz Sr. Manager of Brand Marketing and Events [email protected] 715-307-2255 ARTICLE AUTHOR * Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging its deep industry expertise, Ovative Group help brands like Domino's, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.