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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Group Director - Consumer Services

Account ManagementConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listed

About the Job

Requirements

  • Department leadership and management experience, including leading Account Directors or senior marketers as direct reports.
  • 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other direct-to-consumer verticals at the Account Director level or above.
  • Experience managing a profit-and-loss statement for profitable growth.
  • Deep marketing fluency in lead-generation funnels, including cost per lead, cost per acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff; ability to diagnose and structurally address lead-quality problems that are not caused by marketing.
  • Expertise in channel and program strategy, including building or overseeing local and multi-location paid search, local search engine optimization, and call-driven marketing programs.
  • Measurement expertise in attribution methodology for offline conversions such as calls, bookings, and in-store or in-home visits, including limitations of common models for multi-location or regulated lead-generation businesses and the ability to present alternative methodologies to skeptical finance stakeholders.
  • Familiarity with regulatory and compliance considerations relevant to lead-generation verticals, including the Telephone Consumer Protection Act and state licensing in personal finance, and how they affect campaign and call-handling design.
  • Experience presenting to and challenging C-suite and vice president stakeholders with data-backed analysis of marketing's contribution to lead volume and quality.
  • Expertise in contract negotiation, client retention, and client growth.
  • A proven record of delivering high net promoter scores and retention metrics across a portfolio.
  • Extensive knowledge of owned, earned, and paid marketing channels, including content, search engine optimization and local search engine optimization, paid search, paid social, and programmatic marketing.
  • Familiarity with Consumer Services platforms and tools, including call-tracking and lead-routing platforms, local search/listings management tools, customer relationship management systems, and multi-location or franchise marketing platforms.
  • Ability to contribute to product and go-to-market strategy as well as client management.

Responsibilities

  • Own net revenue retention and expansion monthly recurring revenue for the division, make expansion the primary commercial lever, and own the division's monthly service expansion target.
  • Personally own executive relationships across the top 30–40% of the portfolio by monthly recurring revenue.
  • Run monthly relationship-focused executive check-ins with top-tier accounts and one-to-one check-ins with every priority account.
  • Maintain an accurate, self-owned weekly retention forecast and be accountable for the accuracy of division retention data.
  • Track vertical-specific marketing signals, including cost per lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead or call response time.
  • Diagnose risk early and install fixes; lead or co-lead quarterly plans for the top 10% of the portfolio, prioritizing strategic outcomes over metric recaps.
  • Partner with Account Directors to build value-based, consultative business cases so that expansions deliver value.
  • Identify and lead Consumer Services expansion paths, including local and multi-location paid search/local SEO expansion, call-tracking and lead-routing optimization, and cross-selling adjacent lead-generation offers such as financing programs, service plans, and membership offers.
  • Keep Salesforce pipeline stages, forecasts, and next steps current and accurate, updating them weekly.
  • Serve as the frontline for product and vertical innovation by feeding client signal into Power Circuit.
  • Build and evolve Consumer Services reporting frameworks, including metrics such as cost per lead, lead-to-sale conversion rate, and call or booking quality.
  • Lead or play a key leadership role in final-round pitches for prospective clients when support is needed, including pitches of $25,000 or more.
  • Bring vertical perspective and executive credibility to new business.
  • Partner with Sales to improve division go-to-market positioning, collateral, and win rate.
  • Directly manage Account Directors and oversee the Associate Account Director pod supporting them.
  • Coach every direct report to operate as an AI-native growth director, enabling faster diagnosis, more client-facing time, and less manual reporting.
  • Evaluate the team weekly using Pulse sentiment, health scores, and expansion, not only activity.
  • Raise team AI adoption standards so the team no longer operates using the old approach.
  • Own hiring, staffing, capacity, and career pathing for the division; facilitate development action plans and career progression conversations.
  • Deliver timely, actionable feedback that supports career growth.
  • Identify and develop talent for future Senior Account Director and Group Director roles.
  • Lead training on vertical-specific and AI-native tools, processes, and strategies.
  • Develop prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly.
  • Design AI workflows for the team, build the system rather than merely use tools, and model AI-forward behavior.
  • Run Omega and Iris across the portfolio and act on the patterns they surface.
  • Decide which AI tools and workflows the division adopts, when they are adopted, and how they are used.
  • Own division-level AI quality tradeoffs, determining where AI can accelerate output and where client-facing work requires review.
  • Build and evolve division-specific Power Circuit solutions using AI-assisted research, and conduct a monthly adoption audit.
  • Collaborate with the innovation team on enhancements and optimizations that better serve division clients.
  • Consult on the division profit-and-loss statement and be accountable for portfolio profitability.
  • Forecast churn, service expansion, new business, and efficiency in partnership with the Managing Director and vice president.
  • Use the profit-and-loss statement and strategic growth bets to build business cases for headcount and investment; drive efficiency through technology, AI, and process improvement.
  • Own resolution of every escalation in the direct portfolio.
  • Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected.
  • Represent Power Digital in the market through speaking, content, and client-facing perspectives.
  • Serve as an internal source of division and vertical expertise for other leaders.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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