Addi provides buy now, pay later (BNPL) financing in Latin America, enabling consumers to split purchases into installments without a credit card. The platform supports both online and in-store payments and aims to increase purchasing power with quick credit checks that can be completed via national ID and a WhatsApp verification. Short-term plans are zero-interest, while longer-term installments carry interest. For merchants, Addi acts as a payment option that can boost sales and conversion by offering flexible terms; it integrates with various e-commerce systems and supports in-store sales. The business model charges merchants a fee for each transaction processed through the platform. Addi focuses on LATAM markets, especially Colombia and Brazil, to expand access to credit and grow merchant networks.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$1.1B
Headquarters
Bogotá, Colombia
Founded
2018
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