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Mirakl

SaaS platform to launch online marketplaces

GTM Operations Analyst

Sales OperationsPosted on Nov 12
Full-timeBoston, MA, USA$90k - $114k /yr

About the Job

Requirements

  • At least 2 years of experience in go-to-market operations, marketing operations, revenue operations, or a sales/business development representative role transitioning into an operational function.
  • A proven track record of building and executing multi-channel outbound campaigns that drive measurable pipeline impact.
  • A bachelor's degree.
  • Experience with outbound campaign tools and customer relationship management reporting; Outreach, Clay, HeyReach, or Salesforce experience is preferred but not required.
  • Skills in data enrichment, list building, account prioritization, outbound campaign design and execution across email and LinkedIn, customer relationship management reporting and pipeline tracking using Salesforce, cross-functional collaboration across Sales, Marketing, and Revenue Operations, analytical thinking, business acumen, and process improvement.

Responsibilities

  • Optimize the go-to-market technology stack using Clay, Outreach, HeyReach, Salesforce, and LinkedIn Sales Navigator to build and execute multi-channel outbound campaigns that generate pipeline and engage high-value accounts.
  • Develop persona-specific prospecting strategies and personalized outreach for key decision-makers across target industries, determining the appropriate balance of automated and tailored engagement for each segment.
  • Use artificial intelligence, automation, and data enrichment to uncover account insights, buying signals, and business opportunities, and build scalable workflows for account research, contact identification, and outbound prioritization.
  • Partner with Marketing to orchestrate outbound campaigns around industry events, webinars, content initiatives, and broader marketing programs, translating initiatives into business development representative outreach strategy and execution.
  • Collaborate with Business Development, Marketing, and Revenue Operations to evaluate and improve go-to-market processes, tools, and workflows.

About the Company

Mirakl

SaaS platform to launch online marketplaces

Mirakl provides a marketplace SaaS platform that lets businesses launch and scale online marketplaces for B2C and B2B, retailers, and manufacturers. The platform centralizes core marketplace functions so sellers list items, buyers shop, and operators manage orders, payments, and fulfillment, with added omnichannel and customer experience features. It differentiates itself by offering a globally scalable, inventory-light solution that supports many client types and emphasizes expanding catalogs through third-party sellers. Its goal is to help clients increase sales, engage customers, and grow product selection by enabling a wide network of sellers.

Company size
501-1,000
Company stage
Debt Financing
Total funding
$1.1B
Headquarters
Paris, France
Founded
2012

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