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Dentsu

Marketing analytics and digital advertising solutions

Director – Technology Strategy

Technology & Systems ConsultingUpdated on Nov 13
Full-time$113k - $158k /yr

About the Job

Requirements

  • At least 10 years of experience consulting within technology or marketing, or at least 10 years of experience working at a digital agency operating marketing technology in a specific field.
  • Senior knowledge of Customer Relationship Marketing technical concepts and customer experience technology, including loyalty, service, commerce, content, analytics, and cloud technologies.
  • Expert knowledge in one or more focused capabilities involving relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service, and business intelligence systems.
  • Experience managing people and leading a diverse team.
  • Expert proficiency in Microsoft Excel, PowerPoint, Lucidchart, Miro, and Visio.
  • A bachelor's degree from an accredited college or university.
  • Ability to travel for clients up to 25%.

Responsibilities

  • Provide expertise, vendor knowledge, and industry best practices across digital technology components, including identity resolution, data management and architecture, analytics, measurement and reporting, artificial intelligence and modeling, audience management, testing and optimization, content management and delivery, channel personalization, demand generation, and advertising technology.
  • Connect technology capability goals to client needs and build compelling stories that explain their value.
  • Build relationships and manage client expectations by facilitating and driving client meetings and discussions.
  • Lead daily delivery efforts with engagement team members to complete materials in PowerPoint, Excel, and Lucidchart.
  • Lead discovery meetings with clients, new partners, vendors, or subject matter experts; take notes, gather documentation, and identify follow-ups.
  • Bring an industry-leading perspective about an important area of the customer experience technology stack and develop expertise in it.
  • Provide opinions and recommendations for marketing-related technology use cases.
  • Lead consulting engagements by developing storytelling and recommendations for using information and technology to guide programs across channels and media.
  • Manage consulting analysts by guiding work product development, coaching storytelling skills, and educating them on technology capabilities.
  • Leverage existing frameworks and gather relevant assets and materials.
  • Oversee internal projects to improve the team's offerings and capabilities, including bringing new consulting engagements to leadership for consideration.
  • Develop materials that illustrate and educate teams on how customer experience technology components work together to support evolved customer experiences.
  • Support business development opportunities across industries as a technology strategy subject matter expert or by identifying opportunities within existing clients.

Desired Qualifications

  • Understand how a technology ecosystem works and is implemented for marketing and business teams, including platforms such as email service platforms, customer data platforms, digital asset managers, data lakes, and identity resolution technology; understand implementation requirements, the problems each technology addresses, and how vendors provide distinct solutions in the marketplace.
  • Have a track record of leading consulting work for clients and providing presentations and deliverables to clients.
  • Have demonstrated experience testing, expanding, and correcting personal knowledge of a topic to improve existing skills.
  • Be able to understand client systems and challenges sufficiently to provide insightful, nuanced, client-specific recommendations.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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