D

Dentsu

Marketing analytics and digital advertising solutions

Senior Associate - Paid Social

Performance & Paid MarketingPosted on Nov 11
Full-timeBuenos Aires, ArgentinaNo salary listed

About the Job

Requirements

  • One to two years of experience.
  • Experience using the Meta Ads platform for Paid Social.
  • Experience with other Paid Social platforms is valued.
  • Experience with Looker Studio and Power BI is valued.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Ability to execute accurately, perform quality checks through Q&A, and attend to detail.
  • Comfort working with numbers and data.
  • Project-management skills, including organizing tasks and priorities.
  • Ability to anticipate situations and solve problems.
  • Ability to manage multiple campaigns efficiently in a fast-paced environment according to client needs.
  • Verbal and written communication skills.
  • Ability to build strong relationships with the teams they work with.
  • Proactive and collaborative approach.
  • Integrity, autonomy, and self-motivation.

Responsibilities

  • Recommend campaign strategies by analyzing the client's business, target audience, product, competition, campaign brief, and budget.
  • Recommend suitable platforms and campaign types based on objectives, as well as targeting, placements, ad formats, and budget allocation across platforms, campaigns, and ad groups.
  • Generate insights from campaign performance results and conduct campaign experiments.
  • Load campaigns and perform quality checks using Q&A.
  • Create search text ads and extensions.
  • Traffic ads, including loading and making changes.
  • Implement custom audiences, retargeting, and the pixel.
  • Monitor campaigns daily, including pacing, budget consumption, and forecasting.
  • Adjust campaign budgets and reallocate them based on delivery.
  • Track campaign KPIs against objectives.
  • Recommend campaign optimizations and implement optimizations defined by the team in the relevant platforms.
  • Reconcile ordered and invoiced amounts and resolve billing discrepancies.
  • Prepare campaign delivery-control reports and KPI results reports, and analyze results.
  • Build relationships with agency teams, media partners, and clients when involved in client relations.
  • Coordinate or train junior team members when required, supporting their development and work.
  • Participate in weekly virtual networking meetings with other members of the Argentina offshore team.
  • Participate periodically in peer-interaction activities at the Buenos Aires office, except for employees who are not in that city.

Desired Qualifications

  • A degree in marketing, advertising, digital media, data analysis, or finance.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

Recently Posted Jobs

Explore more opportunities at Dentsu

See more jobs