Business Development Lead
DFI Retail Group
Business Development Lead
DFI Retail Group
Asian retailer operating extensive multi-market stores
Is this a new challenge in yuu Business Development?
Hong Kong Business Development
Lead the identification, negotiation, and successful sign-up of new partnerships to expand yuu’s market-leading coalition network.
Structure and negotiate creative, win-win commercial deals that align partner objectives with our loyalty programme economics and long-term strategy.
Collaborate closely with internal teams (product, marketing, operations, finance, legal) to ensure seamless partner onboarding, programme integration, and ongoing value delivery.
yuu for Business / Corporate
Build and lead the B2B points & rewards sales business, developing go-to-market strategies, sales pipelines, and commercial frameworks to monetise our loyalty currency as an employee and customer benefit.
Greater Bay Area Expansion
Support strategic expansion into the Greater Bay Area, identifying opportunities, building local relationships, and adapting our offering to local market dynamics and regulatory considerations.
Team Leadership
Build, mentor, and develop a lean team of business development professionals, fostering a high-performance culture focused on targets, collaboration, and innovation.
Do you have experience in Business Development and Partnership?
Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.
Deep commercial acumen with the ability to understand and navigate the dynamics of multiple partner industries (e.g., retail, dining, financial services, utilities, digital platforms).
Creative problem solver who excels at structuring innovative, multi-party commercial deals and overcoming negotiation challenges.
Strong existing connections and network in the retail industry across Hong Kong and/or the Greater Bay Area (including Mainland China).
Excellent relationship-building and influencing skills at senior levels (C-suite and decision-makers).
Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing. Familiarity with data analytics, customer relationship management (CRM) systems, and digital marketing tools.
Demonstrated ability to lead and manage teams, with experience building and scaling sales or partnership functions.
Fluency in English, Cantonese, and Mandarin (spoken and written) is essential for effective communication across Hong Kong, Mainland China, and regional stakeholders.
yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.
DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.
To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com
Asian retailer operating extensive multi-market stores
DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.
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