Business Development Lead
About the job
- Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.
- Deep commercial acumen and ability to understand and navigate dynamics across partner industries, including retail, dining, financial services, utilities, and digital platforms.
- Ability to structure innovative, multi-party commercial deals and overcome negotiation challenges.
- Strong existing connections and network in the retail industry across Hong Kong and/or the Greater Bay Area, including Mainland China.
- Ability to build relationships and influence senior stakeholders, including C-suite leaders and decision-makers.
- Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing.
- Familiarity with data analytics, customer relationship management systems, and digital marketing tools.
- Demonstrated ability to lead and manage teams, with experience building and scaling sales or partnership functions.
- Fluency in spoken and written English, Cantonese, and Mandarin.
- Lead the identification, negotiation, and successful sign-up of new partnerships to expand the coalition network.
- Structure and negotiate creative, mutually beneficial commercial deals aligned with partner objectives, loyalty programme economics, and long-term strategy.
- Collaborate with product, marketing, operations, finance, and legal teams to support partner onboarding, programme integration, and ongoing value delivery.
- Build and lead the B2B points and rewards sales business, developing go-to-market strategies, sales pipelines, and commercial frameworks to monetise loyalty currency as an employee and customer benefit.
- Support strategic expansion into the Greater Bay Area by identifying opportunities, building local relationships, and adapting the offering to local market dynamics and regulatory considerations.
- Build, mentor, and develop a lean team of business development professionals, fostering a high-performance culture focused on targets, collaboration, and innovation.
About the company
DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Hong Kong
Founded
1886
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Simplify's Take
What believers are saying
- First-half 2026 profit jumped 44% to US$117 million; guidance rose on 29 July 2026.
- Digital turned profitable in H1 2026, with eCommerce and media driving 35% growth.
- GNC begins Singapore rollout in Q4 2026, opening Guardian and standalone store revenue.
What critics are saying
- Mannings exited mainland China by 15 January 2026, shrinking DFI’s health-beauty footprint.
- Singapore’s GNC expansion depends on landlord consents after the May 2026 Court ruling.
- Retail execution now hinges on Scott Price and Kshitij Mulay after repeated leadership turnover.
What makes DFI Retail Group unique
- DFI spans 7,659 outlets across 12 Asian markets as of 30 June 2026.
- yuu powers loyalty, retail media, analytics, and eCommerce across DFI’s omni-platform.
- Guardian-GNC partnership deepens wellness distribution in Hong Kong, Macau, and Singapore.
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Benefits
- Health Insurance
- Paid Vacation
- Paid Holidays
- Parental Leave
- Employee Discounts
- Employee Referral Bonus