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Fanatics

China-based licensed sports merchandise retailer

Director, EMEA Ecommerce

Business & StrategyUpdated on Nov 14
Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree in Business, Marketing, eCommerce, or a related field is required; an MBA is preferred.
  • A minimum of 7–10 years of eCommerce experience, including direct-to-consumer (DTC) experience, and at least 5 years in a leadership role.
  • Proven track record of driving eCommerce sales and marketing strategies.
  • Experience in demand planning, demand sensing, and pricing.
  • Strong understanding of online merchandising and user experience best practices.
  • Ability to interpret data and translate insights into actionable strategies.
  • Strong business acumen and advanced online customer analytics skills.
  • Strong curiosity and interest in the trading cards industry.

Responsibilities

  • Develop and implement Topps.com strategies to achieve revenue and profitability targets across EMEA markets.
  • Determine the appropriate product launch strategy for each release, such as traditional launches, pre-orders, or auctions, to drive sales velocity and profitability while maintaining brand integrity.
  • Lead merchandising strategies to provide a compelling product assortment, timely updates, and effective promotions aligned with collector trends and market demand.
  • Monitor and analyze key performance indicators and operating metrics, and implement improvements based on data-driven insights.
  • Build a deep understanding of the dynamics of product lines sold on Topps.com, including Hobby, Topps NOW, and Mass Market.
  • Own regional forecasting of Topps.com releases based on historic product performance and emerging customer behavior trends.
  • Lead end-to-end product launch execution, from pre-launch planning and marketing activation through launch and post-purchase.
  • Define launch success criteria and own weekly, monthly, and quarterly reporting on site performance, sales, and commercial key performance indicators.
  • Continuously optimize the Topps.com collector experience and identify opportunities to grow gross merchandise value and margin.
  • Develop and execute structured tests across new activations, propositions, and commercial strategies; use results to deepen understanding of the EMEA collector base and improve performance.
  • Partner with Growth teams, including Lifecycle, Performance, and Affiliates, as well as Technology, Finance, Analytics, and external agencies to deliver commercial objectives.
  • Collaborate across Fanatics Collectibles business units to identify opportunities to acquire and grow collectors across platforms.
  • Develop and implement a comprehensive third-party e-commerce strategy to achieve revenue and profitability targets.
  • Identify growth opportunities and approaches to maximize sales across third-party platforms.
  • Develop relationships and negotiate commercial terms with new third-party platforms.
  • Enable the team to test and learn by measuring program effectiveness and providing insights to optimize future programs; lead program analysis and establish continuous improvement programs.
  • Oversee day-to-day operations of third-party e-commerce channels, including product listings, pricing, promotions, and inventory management.
  • Ensure third-party e-commerce operations comply with relevant regulations, policies, and best practices.
  • Identify and mitigate potential risks related to third-party platform operations.
  • Undertake other tasks reasonably expected within the scope and grading of the post.

Desired Qualifications

  • Experience with third-party marketplaces is highly preferred.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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