Organization Overview:

The Florida Panthers are in their 33rd season in 2026-27 as one of the National Hockey League's premier franchises. As back-to-back Stanley Cup Champions in 2024 and 2025, the Panthers have won 11 of their past 12 postseason series and captured four Eastern Conference Championships. The organization is led by President of Hockey Operations & General Manager Bill Zito, entering his seventh season, and President of Business Operations Michael White, beginning his first full season.

Anchored by a championship culture on the ice, the Panthers are equally committed to building a world-class sports and entertainment platform off of it. The organization focuses on delivering an elite guest experience across all venues, deepening the connection between the team and the South Florida community and continuing to grow the sport for the next generation. The Panthers operate four facilities in Broward County: Amerant Bank Arena in Sunrise which is home of Panthers home games, concerts and events, Panthers IceDen in Coral Springs, the state-of-the-art Baptist Health IcePlex in Fort Lauderdale and renovated War Memorial Auditorium which hosts concerts and events year-round.

The Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. That foundation of selfless service shapes the organization's identity at every level. The Panthers' pillar program, "Heroes Among Us," honors a U.S. military veteran at every home game, and the Florida Panthers Foundation directs its efforts across four core pillars: veterans' affairs, children's health and education, raising awareness for the endangered Florida Panther and growing youth hockey throughout the region. The organization remains deeply committed to empowering and strengthening the diverse communities of South Florida and the tri-county area.

Marketing Coordinator – Baptist Health IcePlex & Panthers IceDen

Organization: Florida Panthers Hockey Club
Department: Marketing
Reports To: Marketing Manager
FLSA Status: Exempt (Salary)
Employment Type: Full-Time
Location: Baptist Health IcePlex, Fort Lauderdale, FL — On-Site
Schedule: Monday through Friday office hours, not to exceed 40 hours per week; event hours (evenings, weekends, occasional holidays) required upon request

Job Summary

The Marketing Coordinator will work closely on all marketing aspects related to Baptist Health IcePlex and Panthers IceDen including but not limited to social media engagement, email distribution, promotional planning, trend research, assisting with lead generation, as well as monitoring all in-house marketing efforts. In addition, this role will assist other aspects of the marketing department including gameday and event responsibilities, as needed.

Essential Duties & Responsibilities

Assist with creation and execution of promotional plans and marketing campaigns, focusing on fan engagement and developing more targeted and relevant interactions with the community
Curate and coordinate social media content for the IcePlex, IceDen, and Florida Junior Panthers accounts, working closely with internal departments (hockey, skating, retail, etc.)
Curate and coordinate content for the email marketing campaigns for the IcePlex and IceDen, working closely with internal departments
Help plan and coordinate events that engage the community and connect the various business aspects (ticket giveaways, community/foundation, retail, etc.)
Complete minor website updates for the IcePlex, IceDen, and Florida Junior Panthers sites, working closely with internal departments
Consistently monitor all creative assets at the IcePlex and IceDen (print and digital)
Consistently monitor social media trends in the industry and find ways to implement them
Attend events as needed to capture content for social media and promotional materials
Assist other departments within Marketing, as needed

Qualifications

Undergraduate degree in Marketing, Advertising, Media Communications, or other relevant major
Strong understanding of marketing strategy, market trends, and various forms of outreach
Proficiency with Microsoft Office (Outlook, Word, Excel, and PowerPoint) and comfort working with Adobe Creative Suite
Strong written and verbal communication skills
Results-driven with exceptional detail and organizational skills
Ability to complete projects in a timely manner or prior to given deadlines
Ability to handle multiple tasks in a fast-paced professional environment
Willingness to participate in department community initiatives throughout the year
Ability to work event hours upon request

Work Environment

This position works in venues where the noise level can be high and temperatures are variable — often cold. Lights are bright or dark with occasional exposure to flashing lights and pyrotechnics.

Position Type / Expected Hours of Work

This is a full-time, exempt, salaried position. Office hours are Monday through Friday, not to exceed 40 hours per week. Must be able to work flexible hours including evenings, weekends, and occasional holidays for events as needed.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

National Hockey League

Marketing Coordinator - Baptist Health IcePlex, Panthers IceDen

About the Job

Requirements

Responsibilities