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SeatGeek Launches TourIQ, Bringing Predictive Pricing Intelligence to Live Entertainment TMCnet News [October 02, 2026] | / | SeatGeek Launches TourIQ, Bringing Predictive Pricing Intelligence to Live Entertainment SeatGeek, the technology company that has put data at the center of the live event experience from day one, today announced the launch of TourIQ, a predictive intelligence product built for the people who book and price live shows. TourIQ tells a promoter or venue what a concert or third party event is worth at any building, for any artist, on any date, before a single ticket is sold, then generates a price for every seat in the house so the show opens with the right scaling from day one. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261002091131/en/ Booking a show is one of the most consequential financial decisions in live entertainment, and it has long been made without the strongest data to match. A promoter's view of demand is limited to the shows they've run. A venue's is limited to what has played in their building. No one has had a full picture of what a given artist is worth in a given market on a given night, so even the best-informed decisions carry more risk than they should. When the price is right, everyone wins: the artist plays to a full house, the building clears evenly, and the fan pays a price that matches the seat. TourIQ gives that decision a number. "Every experienced booker can tell you roughly what a show should do. What they haven't had is a way to prove it. The instinct is usually right, but it's been sitting on top of a manual process: comps pulled by hand, a scale built in a spreadsheet and a lot of waiting for the onsale to tell you whether you were right. TourIQ replaces the guesswork with a number, before anything goes on sale," said Noah Sarkey, Quantitative Research Manager for SeatGeekIQ. TourIQ is the newest product from SeatGeekIQ, SeatGeek's marketplace intelligence engine, which already powers pricing and demand decisions for many of the largest names in sports ad entertainment. TourIQ applies that intelligence earlier in the process, to an event that doesn't exist yet, drawing on nearly two decades of SeatGeek transaction data across primary and resale markets, live demand signals and comparable events. The launch follows the August debut of Ask SeatGeek, which brought the same intelligence layer directly to fans. TourIQ brings it to the other side of the box office. "TourIQ is built on the largest blended dataset of primary and resale ticket transactions in live entertainment and it gets smarter with every onsale. We're building the infrastructure that gets smarter with every fan interaction, before, during, and after the sale. It's a great example of how we see SeatGeek as an intelligence partner, not just a ticketing vendor," said ArinMichelle Casey, Head of Entertainment Partnerships at SeatGeek. TourIQ is already in use on stadium tours from three of the largest promoters in the country. Two capabilities, one workflow Valuation. Enter the artist, the venue and the date and TourIQ returns a projected value for the show, built from historical marketplace performance, current demand signals and relevant comps. Bookers can generate their own number for an open date rather than waiting for someone else to tell them what it's worth, and see which artists and genres overperform in their market relative to the rest of the country before they pick up the phone. Scaling. TourIQ then prices every seat in the building to what the market will pay, generating price levels that span the house based on true seat-level value rather than the tier a seat happens to sit in. A corner seat in the lower bowl and a center seat one level up are often worth the same thing; TourIQ prices them that way from the start instead of leaving it to be fixed later with a discount. The scaling it produces is production-ready, so the same model used to evaluate a show can be used to put it on sale. Early results * For Nissan Stadium's Ole Miss vs. Louisville matchup, TourIQ's predictive scaling sold 29% more tickets and generated 13% higher gross revenue than projected, with an average ticket price 13% lower. More fans in the building, a lower price on the average seat, and more predictable event revenue. * On a 2026 stadium tour opener, initial sales left gaps in the lower bowl and slow movement upstairs. Rather than cutting prices, TourIQ redistributed seats within the existing price levels to match relative value. The lagging sections converted, and the show reached 93% sell-through, six points above forecast, with 49% fewer pockets of unsold seats. * On a separate stadium show, scaling the building seat by seat rather than tier by tier surfaced roughly $1 million in revenue that a conventional scale would have left on the table. What this means for promoters * Underwrite the whole tour. One scaling model applied venue to venue, within the minimum and maximum price guardrails the tour sets, rather than rebuilt from scratch in every city. * Route with more certainty. Know which markets and dates a tour is likely to clear before committing to them. * Move at the pace of a routing cycle. TourIQ handles the comps, the seat-level math and the price levels so the team can spend its time on the calls that need human judgment. What this means for venues and bookers * Win more shows. Walk into a negotiation with a data-backed number and know your upside before you sign. * Chase the right shows. See which artists and genres outperform in your building relative to the national average, and how hard you can go on a bid and still hit your number. * Clear the house evenly. A building scaled to seat-level value sells across the whole map instead of in patches, which means fewer distressed sections and fewer late discounts. Where this goes next TourIQ is the first SeatGeekIQ product built specifically for live entertainment, and it reflects how SeatGeek sees its role with the promoters, venues and artists it works with: as an intelligence partner whose tools get more useful with every show. Every scaling TourIQ produces, and every onsale that follows, feeds the model that values the next one. TourIQ is available now to promoters and venues through SeatGeekIQ. To learn more, visit https://seatgeek.com/blog/introducing-touriq. ABOUT SEATGEEK SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone-fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally. View source version on businesswire.com: https://www.businesswire.com/news/home/20261002091131/en/ [ Back To TMCnet.com's Homepage] |

KAYAK co-founders launch AI assistant Lola for travel experiences. * Sixuan Wu * September 29, 2026 [Credit: Lola] Reading Time: 2 minutes US: KAYAK co-founders Steve Hafner and Paul English have launched Lola, an AI assistant for travel, dining and experiences backed by Booking Holdings. Lola provides personalised recommendations for trips, restaurants and events with real-time availability and pricing, allowing users to compare options and book directly through the same conversation. Anyone can become a member of Lola for free, with paid membership plans providing preferred hotel rates, priority dining, concierge access, and more. Pricing includes The Plus membership at $5 per month and the VIP at $25 per month. Lola's offerings include: * Hotels - all membership plans include results from multiple travel sites, with paid plans offering preferred discounted rates * Dining - paid plans provide advance access to restaurant reservations * Events - members receive access and preferred pricing on more than 200,000 experiences worldwide, including sporting events, concerts, museums and attractions * Paid members also receive discounts for airport and concierge services Launch partners include ResX, BLADE, Aero, SeatGeek, GetYourGuide, Nuitee and Ten Group, alongside Booking Holdings brands including Booking.com, OpenTable, KAYAK, Priceline, Agoda, and FareHarbor. "We built Lola to give everyone the advantage of being well connected," Hafner said. "The next generation of AI assistants should do more than answer questions. They should understand what you're looking for, help you decide, and make it happen." English added: "Lola learns what each member likes and searches across hotels, restaurants, events, and experiences to find the options worth their time, with member rates and perks attached. We're building Lola to be comprehensive, and there are many more partners to come." Highlights: * KAYAK co-founders Steve Hafner and Paul English have launched Lola, an AI assistant for travel, dining and experiences, backed by Booking Holdings. * Lola provides personalised recommendations with real-time availability and pricing, allowing users to compare options and book hotels, restaurants and experiences directly within the same conversation. * Lola offers free and paid memberships, with Plus costing $5 per month and VIP costing $25 per month. Paid members receive benefits including preferred hotel rates, priority restaurant reservations and concierge access. * The platform covers more than 200,000 experiences worldwide, including sporting events, concerts, museums and attractions, with members receiving access and preferred pricing. * Lola has partnered with companies including Booking.com, OpenTable, KAYAK, Priceline, Agoda, SeatGeek, GetYourGuide and Ten Group, and is headquartered in New York City.

Ontario issues $25,000 penalty to SeatGeek Canada for ticket resale violations. SeatGeek Canada Inc. was issued an administrative penalty of $25,000 for failing to comply with requirements under the Ticket Sales Act, 2017, including clear requirements prohibiting the resale of event tickets above their original total purchase price. The penalty is the result of new financial enforcement measures introduced by the province through the 2026 Ontario Budget: A Plan to Protect Ontario, to crack down on illegal ticket resales, protect consumers and families, and keep tickets affordable for fans and families. On August 28, 2026, SeatGeek Canada Inc. was issued a total financial penalty of $25,000 for the following contraventions: * $10,000 for failing to ensure that tickets offered for sale on the secondary market did not exceed the total price originally paid to the primary seller. * $10,000 for failing to disclose the original total purchase price of tickets offered for resale. * $5,000 for facilitating the resale of tickets without obtaining proof of the total price originally paid to the primary seller. The company was issued a financial penalty on August 28, 2026, following an inspection conducted on August 5, 2026. SeatGeek Canada Inc. had 15 days to appeal the penalty to the Licence Appeal Tribunal. As it did not file an appeal within that period, the company is required to pay the $25,000 within 30 days of receiving the penalty. Quick facts. * The Ticket Sales Act, 2017, makes it illegal for tickets for live events in Ontario to be re-sold for more than their original cost, which is the all-in price originally paid to the primary seller, plus any fees, service charges or applicable taxes charged on the resale. * The resale price cap applies to anyone who resells a ticket and to any platform that facilitates a ticket resale. * Under the new changes to the Act, ticket businesses can face administrative penalties of up to $25,000 for each contravention. Businesses that violate multiple requirements under the Act can therefore face multiple penalties of up to $25,000 each. * Business can also face fines up to $250,000 if convicted of an offence by the courts. Individuals, including officers or directors of a corporation that are found guilty, can also face court-ordered fines up to $50,000 or imprisonment for a term of not more than two years less a day, or both. * Actions, including this administrative action, under the Ticket Sales Act, 2017, can be found on the Consumer Beware List.