MD – Platform & Digital

Job Description

In APAC, our Audience Measurement Commercial Team provides the critical data that serves as the currency for the region's media and advertising industry. We quantify who's watching and listening across all platforms, enabling media owners to maximize the value of their content and advertisers to optimize their campaign investments. Our team is at the center of this ecosystem, solving complex challenges in a rapidly evolving market.

We are seeking an experienced and visionary Managing Director to lead our Platform & Digital business in APAC. This is a senior leadership position responsible for defining the commercial strategy for our supply-side partnerships, owning the revenue accountability, and driving growth with APAC's leading digital platforms, ad-tech companies, and technology partners. You will lead a high-performing commercial team and act as the executive face of Nielsen to this critical ecosystem, shaping the future of digital measurement in the market.

WHAT YOU’LL DO

Platform & Digital Growth Strategy

As a senior member of the commercial team, you will own the strategy for expanding our digital footprint by focusing on the region's most critical platforms and technology partners.

• Business & Commercial Strategy: Define and execute the multi-year commercial strategy for the Platform & Digital business unit in APAC, aligning with regional and global objectives to drive market share and revenue.

• Revenue Accountability: Hold full accountability for the revenue performance and forecasting of the business unit. You will develop and manage the annual revenue plan and sales budget.

• Team Leadership & Development: Build, mentor, and inspire a high-performing commercial team while streamlining structures to support career growth and oversee commercial governance with global Customer Success operations.

• Go-to-Market Ownership: Direct the go-to-market strategy for our digital and platform-focused solutions, ensuring they are positioned effectively to solve the core challenges of our supply-side partners.

• Executive Deal Command: Provide strategic leadership and executive sponsorship for high-stakes deal structuring and complex negotiations across key accounts, securing advantageous commercial terms and enduring technical partnerships.

• Market & Competitive Analysis: Serve as the ultimate authority on the APAC digital platform and ad-tech market, translating deep insights into decisive business strategy.

• Product Commercialisation & Innovation: Drive commercial rollout and market adoption for Nielsen's cross-platform measurement and planning solutions, including TV measurement, CMV, NMI, N1 Ads + Outcomes, and Ad Intel. Partner with global and regional product teams to adapt international standards to local needs and scale APAC sell-side growth.

Strategic Partnership & Engagement

You will be responsible for building and managing deep, technical, and commercial relationships with the region's most influential digital players

• C-Suite & Executive Partnership: Forge and own strategic relationships at the C-suite level with APAC's most influential digital platforms, ad-tech firms, and industry bodies.

• Executive Thought Leadership: Act as the executive voice and chief evangelist for Nielsen in the APAC digital and ad-tech market, representing the company at industry events and in high-level partner discussions.

• Strategic Counsel: Serve as a trusted, strategic advisor to key partners, providing consultative insights on measurement, data strategy, and monetization.

• Strategic Market Feedback: Act as the primary conduit for market insights, channeling strategic feedback from APAC's top partners to product and commercial teams to ensure our roadmap reflects local needs.

Qualifications

• Executive Experience: You have 15+ years of commercial experience within the digital media, ad-tech, or platform technology industries, with at least 5+ years in a people leadership role managing a sales/partnerships team and owning a significant revenue target.

• APAC Region Mastery: A deep and extensive network at the executive level within the APAC digital platform, ad-tech, and technology landscape is essential.

• Leadership Track Record: Proven success in leading and developing commercial teams, owning a significant revenue portfolio, and fostering a culture of high performance.

• Commercial Expertise: Proven record of exceeding revenue targets, managing multi-million dollar portfolios, and negotiating enterprise contracts.

• Domain Knowledge: Deep expertise in linear and digital video audience measurement, cross-platform planning, digital activation, and ad intelligence.

  Competencies & Skills

• Visionary & Strategic Leadership: The ability to set a clear, compelling vision and multi-year strategy for the business, and to inspire a team to execute against it.

• Financial & Commercial Acumen: Deep understanding of revenue forecasting and complex partnership structuring.

• Technical & Business Fluency: The ability to fluently bridge the gap between deep technical conversations (APIs, data integration, identity) and C-level business strategy.

• Executive Presence & Influence: Gravitas and credibility to operate effectively at the C-suite level, with exceptional communication and negotiation skills.

Additional Information

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