Full-Time
Software Engineer
RepRally
51-200 employees
B2B wholesale marketplace with commissions
No salary listed
New York, NY, USA
In Person
 Software Engineering (1) |
|---|
- 3–7+ years of engineering experience, ideally with startup or high-growth company exposure
- Proven ability to design and build large-scale systems
- Proficiency in backend server languages: Go, Ruby, Java, or Kotlin
- Experience with modern JavaScript/TypeScript frameworks
- Solid understanding of relational and NoSQL databases
- Strong technical leadership and collaborative skills — you know how to elevate the team around you
- Bachelor’s degree or equivalent experience
- Lead large initiatives from whiteboard to production, breaking down complex requirements into clear execution plans
- Architect and launch scalable, high-impact solutions for review flows, data provision, and platform integrations
- Collaborate directly with leadership to shape roadmap and technical direction
- Create engineering best practices for reviews, coding standards, and team insights
- Build efficient, reliable backend systems that can scale as our user base grows
RepRally operates a B2B marketplace for wholesale commerce that connects emerging brands with local retailers through a unified self-distribution platform. It enables brands to process payments, manage orders, and onboard qualified sales reps, while sales reps (sellers) can represent multiple product lines, sell to local stores, track performance, and receive automated commission payouts. The platform earns a percentage of commissions on each wholesale order, aligning incentives for both brands and reps. Unlike typical models that require pre-purchased inventory, RepRally streamlines distribution by pairing brands with independent retailers and managing payment, order flow, and commissions in one place.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2022
Simplify's Take
What believers are saying
- 250+ brand catalog and diverse store types unlock massive TAM expansion.
- Commission-based model scales revenue without inventory or logistics capital requirements.
- White-glove support and risk-free guarantees drive retailer adoption and retention.
What critics are saying
- 15-20% marketplace fee drives reps to bypass platform for direct brand relationships.
- Specialized competitors like RangeMe and Ankorstore capture wholesale discovery market share.
- Product liability exposure as marketplace facilitator disclaims safety and recall responsibility.
What makes RepRally unique
- AI-powered three-sided marketplace uniquely connecting brands, sales reps, and retailers.
- Direct manufacturer fulfillment eliminates inventory risk for independent retailers nationwide.
- Mobile-first platform streamlines wholesale ordering for underserved ethnic and convenience stores.
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Benefits
Unlimited Paid Time Off
Remote Work Options
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance