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DFI Retail Group

Asian retailer operating extensive multi-market stores

CRM & Payment Partnership Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeHong KongNo salary listed

About the Job

Requirements

  • A bachelor's degree in Business Administration, Marketing, or a related discipline is required.
  • A minimum of 8 years of relevant industry experience at a sizeable organization is required.
  • Strong analytical skills and the ability to interpret data and generate valuable insights are required.
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams, are required.
  • The candidate must be well organized and able to work in a fast-paced organization.
  • Good command of written and spoken English and Chinese is required.

Responsibilities

  • Work closely with the Yuu team to develop and execute CRM strategies and loyalty programmes aligned with the brand's direction and goals.
  • Identify and foster strategic partnerships with banks and e-wallet providers to drive business opportunities and generate customer excitement.
  • Analyse CRM and payment data to generate actionable insights, track key metrics, and inform marketing strategies.
  • Work with the marketing team to use CRM and payment partnerships for campaign execution, A/B testing, and ROI measurement, enhancing user acquisition and retention efforts.
  • Monitor market trends and customer behaviours in Hong Kong, Macau, and Mainland China to shape the business and better meet the needs of locals and tourists.
  • Collaborate with internal stakeholders and strategic partners to establish objectives, KPIs, and targets for promotional campaigns and projects.

Desired Qualifications

  • Experience in Marketing and/or the FMCG or retail industry is highly preferred.

About the Company

DFI Retail Group

Asian retailer operating extensive multi-market stores

DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Hong Kong
Founded
1886

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