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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

CPG Marketing Account Director

Marketing Generalist & ManagementUpdated on Nov 3
Full-timeRemote in Mexico

About the Job

Requirements

  • At least 6 years of experience in consumer packaged goods marketing, ideally including both direct-to-consumer and retail brand experience.
  • Understand how Amazon fits into a consumer packaged goods growth strategy, including share of search, product detail page architecture (ASIN), buy box, and sponsored versus organic balance.
  • Be familiar with retailer relationships and how partners such as Target, Ulta, Sephora, and Whole Foods shape media investment decisions.
  • Have a perspective on consumer packaged goods measurement, including marketing mix modeling, incrementality testing, and in-store versus digital attribution.
  • Be fluent in upper-funnel channel strategy, including content, search engine optimization, YouTube, and programmatic advertising.
  • Be comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
  • Have a track record of retaining and growing accounts.
  • Have experience managing senior clients with strong brand opinions and be able to address their needs confidently.
  • Demonstrate advanced proficiency in spoken and written English.

Responsibilities

  • Own a portfolio of 4–6 consumer packaged goods accounts, primarily in beauty, personal care, wellness, or food and beverage.
  • Diagnose core business constraints affecting client growth, assess the competitive landscape, and formulate strategic solutions across direct-to-consumer/ecommerce acquisition, retail execution, Amazon market share, and brand positioning.
  • Use product, competitive, and retail knowledge to challenge client channel assumptions with credibility.
  • Use artificial intelligence technologies to enhance and optimize business processes.
  • Use the Power Digital Nova ecosystem for the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, including interactions between retail and direct-to-consumer performance.
  • Own senior client relationships and ensure quarterly business reviews drive decisions rather than simply report history.
  • Advise on channel mix across direct-to-consumer, Amazon, and retail, including how channels may cannibalize or reinforce one another, and make recommendations.
  • Coordinate paid media, search engine optimization, content, influencer, and creative teams around a unified account strategy.
  • Manage client retention and expansion, lead renewals, and grow monthly recurring revenue in the portfolio.
  • Build relationships with multiple layers of client contacts to reduce reliance on a single point of contact.
  • Ensure daily use of Iris and Nova, maintain 100% cadence for Pulse client performance and sentiment tools, and ensure Power Circuit compliance across managed accounts.
  • Manage and develop 1–2 direct reports, conduct regular one-on-ones, create development plans, and own their performance reviews.
  • Coach analysts and specialists and provide specific, timely feedback.

Desired Qualifications

  • Ideally have experience with both direct-to-consumer and retail consumer packaged goods brands.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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