General Manager - Live Selling, TikTok

Company Overview

Ghost is an inventory distribution platform and operating system for modern retail trade. We partner with the world’s best brands to help them understand the true value of their inventory and route it to the right destinations globally. Ghost gives brands precise control over where and how their inventory is sold. Backed by top venture firms including L Catterton, Cathay Innovation, Union Square Ventures, Equal Ventures, and Eniac. Ghost has offices in Los Angeles and New York.

About the Role

Ghost is building a live selling business unit from the ground up, and we're looking for a General Manager to own it end to end - shows, sellers, inventory, and pricing. You'll run the P&L, as well as resourcing, scheduling, inventory flow, and cross-team execution. 

Key Responsibilities:

Strategy

• Set the strategy by mapping the competitive landscape, analyzing performance by show, seller, and category across all channels, and talking directly to sellers and buyers to pressure-test assumptions and surface unmet needs.
• Build the roadmap, with clear priorities, sequencing, and owners against the business unit's biggest opportunities and headwinds.
• Align the strategy with Sales, Product, and Operations and secure buy-in before executing.

Show Operations & Team Leadership

• Keep every channel live by hiring strong streamers and hosts, owning the schedule (fill rate, no-shows, gaps), and adjusting staffing in real time so no channel sits idle.
• Track seller and host performance on air and rotate the lineup across channels to maximize revenue per show.
• Set and enforce standards for audio/video reliability and on-air execution, backed by pre- and post-show QA.
• Coach the talent by reviewing show recordings and giving hosts structured, specific feedback to raise conversion over time.
• Escalate recurring technical or execution issues to Product and Engineering.

Inventory, Fulfillment & Pricing

• Partner with Sales to plan and allocate inventory across every channel and vertical, avoiding both overstock and mid-show sellouts.
• Build real-time visibility with Product into what's moving or stalling across verticals, flagging over/understock risk before it becomes a problem.
• Own fulfillment by partnering with Operations and warehouse partners to hit shipping and delivery SLAs, resolving returns before they become seller or buyer issues.
• Set the pricing model, including strategy and guardrails (flash pricing, bundles, seller discounts), and test what drives conversion without eroding margin or seller trust.
• Build a repricing process that adjusts prices live during a show, rather than after it ends.

Revenue & Growth

• Drive demand by owning the show promotional calendar, campaigns, and notifications across every channel.
• Grow the buyer base by driving acquisition and retention and investing in community-building around shows.
• Match supply to demand by tracking viewership and audience trends and aligning seller/inventory mix accordingly.
• Find the next unlock by testing new channels, formats, and tactics (co-hosted shows, thematic events, flash sales), and scale what works.

Operational Efficiency

• Own the P&L by tracking production, staffing, and promotional spend against revenue per show, and reallocate investment toward the highest-ROI shows and sellers.
• Remove friction by partnering with Product and Engineering to eliminate manual or error-prone parts of running a show, and pilot new tools and workflows.
• Own the KPI dashboard: GMV, show throughput, inventory sell-through, fulfillment SLAs, and seller/buyer retention.
• Use the data to course-correct fast: decide where the team spends its time and flag risks early enough to act on them.

Qualifications:

• Bachelor's degree in business, economics, operations, or a related field 
• Direct experience building the operational foundation for a live selling channel, i.e. TikTok, WhatNot, eBay live, and Amazon Live
• 5+ years in operations, general management, or a similar cross-functional leadership role, with experience in e-commerce, marketplaces, retail, or live commerce/streaming
• Direct people management experience
• P&L ownership experience
• Track record of running a multi-channel, multi-vertical, operationally complex business
• Experience with AI and passionate about incorporating AI into daily workflows (Claude, ChatGPT, etc.)
• Comfortable operating with ambiguity and shifting priorities in a fast-moving startup environment
• Strong written and verbal communication, with the ability to influence without direct authority

This position will be based onsite in our LA office (mid-city). Our total compensation for this position can range from $80,000-150,000 base salary + bonus + equity. The actual amounts may vary based on factors such as experience, knowledge, skills, and abilities related to the position.

Benefits we offer: 

• Medical, Vision, and Dental with some plans covered at 100% 
• Competitive compensation and equity structure
• 401K 
• Unlimited PTO 

Ghost is an equal opportunity employer and values diversity in the workplace. We are committed to fostering an inclusive and innovative environment where all employees can thrive. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other protected characteristic under applicable laws.