G

Ghost

Private marketplace monetizes excess retail inventory

General Manager - Live Selling

Full-TimeUpdated on 10/14/2026
$80k - $150k+ Bonus + Equity
Senior
Bachelor's, MBA
Los Angeles, CA, USA
In PersonOnsite at the Los Angeles office.
Business & Strategy

About the job

Requirements
  • A bachelor's degree in business, economics, operations, or a related field is required; an MBA is a plus.
  • At least 5 years of experience in operations, general management, or a similar cross-functional leadership role, with meaningful experience in e-commerce, marketplaces, retail, or live commerce/streaming.
  • Direct people management experience.
  • P&L ownership experience and fluency in metrics such as GMV, retention, and inventory sell-through, with the judgment to prioritize against them.
  • A track record of running a multi-channel, multi-vertical, operationally complex business, with experience owning resourcing, scheduling, inventory, fulfillment, and pricing as a connected system.
  • Avid use of AI and interest in incorporating AI into daily workflows, including tools such as Claude and ChatGPT.
  • Ability to build systems that make the whole team more effective, operate with ambiguity and shifting priorities in a fast-moving startup environment, and communicate effectively in writing and verbally while influencing without direct authority.
Responsibilities
  • Set the strategy by mapping the competitive landscape, analyzing performance by show, seller, and category across all channels, and talking directly to sellers and buyers to test assumptions and identify unmet needs.
  • Build the roadmap, defining priorities, sequencing, and owners for the business unit's opportunities and headwinds.
  • Align strategy with Sales, Product, and Operations and secure buy-in before execution.
  • Keep every channel live by building a bench of streamers and hosts, monitoring calendar health, and adjusting staffing in real time to prevent idle channels.
  • Track seller and host performance on air and rotate the lineup across channels to maximize revenue per show.
  • Set and enforce audio/video reliability and on-air execution standards, supported by pre- and post-show quality assurance.
  • Coach talent by reviewing show recordings and giving hosts structured, specific feedback to improve conversion over time.
  • Escalate recurring technical or execution issues to Product and Engineering and resolve operational breakdowns.
  • Partner with Sales to plan and allocate inventory across every channel and vertical, avoiding overstock and mid-show sellouts.
  • Build real-time visibility with Product into what is moving or stalling across verticals and flag overstock or understock risks early.
  • Own fulfillment by partnering with Operations and warehouse partners to meet shipping and delivery service-level agreements and resolve returns before they affect sellers or buyers.
  • Set the pricing model, strategy, and guardrails, including flash pricing, bundles, and seller discounts; test conversion drivers without eroding margin or seller trust.
  • Build a repricing process that adjusts prices live during a show.
  • Drive demand by owning the promotional calendar, campaigns, and notifications across every channel.
  • Grow the buyer base by driving acquisition and retention and investing in community-building around shows.
  • Match supply to demand by tracking viewership and audience trends and aligning seller and inventory mix accordingly.
  • Test new channels, formats, and tactics, including co-hosted shows, thematic events, and flash sales, and scale what works.
  • Own the P&L by tracking production, staffing, and promotional spend against revenue per show and reallocating investment toward the highest-return shows and sellers.
  • Partner with Product and Engineering to eliminate manual or error-prone show operations and pilot new tools and workflows.
  • Own the KPI dashboard, including GMV, show throughput, inventory sell-through, fulfillment service-level agreements, and seller and buyer retention.
  • Use data to course-correct quickly, decide where the team spends its time, and flag risks early enough to act.
Desired Qualifications
  • An MBA is a plus.

About the company

G

Ghost

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Website

Ghost runs a private marketplace that helps brands and retailers monetize excess inventory. It lets sources upload surplus products with restrictions and availability, while buyers—destinations of inventory—place real-time bids, enabling quick, discreet transactions. The platform tracks data to provide a transparent, protected trading environment and charges transaction fees on exchanges to scale with volume. Ghost differentiates itself by offering a private, data-driven marketplace focused specifically on redistributing idle stock, rather than competing with public marketplaces. Its main goal is to optimize the inventory lifecycle, helping brands and retailers recover value from unsold goods and reduce waste in the retail ecosystem.

Company Size

201-500

Company Stage

Series C

Total Funding

$95M

Headquarters

Los Angeles, California

Founded

2021

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Simplify's Take

What believers are saying

  • Ghost raised $40 million Series C in October 2024 from L Catterton.
  • Ghost says its platform has doubled size teams and keeps hiring in Los Angeles.
  • Ghost still targets excess inventory, a massive pain point across apparel, beauty, and home.

What critics are saying

  • Ghost depends on marketplace liquidity; stalled buyer growth kills transaction-fee revenue fast.
  • Private inventory sales invite margin compression from off-price chains and direct liquidation channels.
  • If brands stop trusting secrecy, Ghost loses supply and becomes an empty exchange.

What makes Ghost unique

  • Ghost hides seller identity and restricts buyer access, protecting brand channel conflict.
  • Ghost vets both sides and requires leases before listings, reducing bad inventory quality.
  • Ghost calls itself an AI-native distribution platform for vetted surplus and wholesale buyers.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

44%
Food Business News
Nov 13th, 2025
General Mills fine-tuning cereal strategy

General Mills fine-tuning cereal strategy. MIAMI - General Mills Inc. has done "what it needed to do" to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief executive officer, told investors at the J.P. Morgan U.S. Opportunities Forum. "We've done well on the share front and are doing pretty well now because we've taken some action," Harmening said in a Nov. 12 fireside chat at the event, held in Miami. "But let's back up a little bit to the category itself. For a few years, the household penetration of cereal was declining, which is never a positive indicator for the health of a category. We've actually seen that stabilize. But the category is still declining in terms of pounds, by a little bit. That's all buy rate. Then you ask yourself, 'OK, why would that be the case?' People are finding alternatives to what they have in cereal. And a lot of those are protein drinks, yogurt with protein, other things with protein." Responding to consumer demand for more protein in morning foods, General Mills at the end of 2024 rolled out Cheerios Protein, which delivers 8 grams of protein per serving. Two flavors were offered at launch, cinnamon and strawberry, and then a cookies and crème variety was added this past April. "In cereal, what we realized is that we needed to have some protein offerings to compete with some of the (companies) who are growing in the marketplace," Harmening said. "So, we introduced Cheerios Protein, which is now a $100 million business and bigger than any of the small competitors. And we introduced some (Nature Valley) granola varieties with protein. Now we're the No. 1 producer of granola in the cereal category." Meanwhile, General Mills leveraged its "remarkable experiences" platform - aimed at boosting pound share and household penetration in its core North America Retail business unit - to spur consumer interest in the Cinnamon Toast Crunch brand. A marketing campaign, along with the launch of a strawberry variety, drove a 500% increase in social media engagement and lifted volume and dollar share for the brand. General Mills partnered with the Ghost brand in October to introduce a line of high protein bars. | Photo: GHOST "We realized that our advertising was not as good as it needed to be on Cinnamon Toast Crunch," Harmening said of the differing marketing strategies. "And so, we improved that advertising, and, actually, that business has started growing - as has Lucky Charms. So, as we looked at that category (cereal), that's what we needed to do." General Mills is considering a "whole spectrum to innovating" to its core and new products, to licensing agreements and making acquisitions, according to Harmening "There are different pathways depending upon our right to win in a category and for the brand to take ownership of certain benefits," he said. "Sob we're willing to play all the keys to the piano. ... We launched a whole new variety of Cheerios with the health benefit that people are looking for in protein. In other cases, we'll make Cinnamon Toast Crunch taste better... And we recently just launched Ghost bars in the high-protein bars category, which we think is going to be really well received." General Mills features a cereal portfolio that includes Cheerios, Cinnamon Toast Crunch, Lucky Charms, Wheaties, Trix, Cocoa Puffs, Total, Reese's Puffs, Chex, Golden Grahams, Kix, Monster Cereals, Raisin Nut Bran, Cookie Crisp and Cascadian Farm. Still, some fresh competition could bring more energy to the cereal category, Harmening said, citing The Ferrero Group's $3.1 billion acquisition of WK Kellogg Co, which closed in late September. "Look, I think even having a new competitor in the cereal category would probably help the category," he said. "Ferrero just bought WK Kellogg. They're known for their innovation, and I think that will help to the extent that they invest in the growth of the category, which I suspect that they will." | Fresh ideas. Served daily. Subscribe to Food Business News' free newsletters to stay up to date about the latest food and beverage news. Subscribe |

Citybiz
Oct 25th, 2024
Ghost Secures $40M Series C Funding

Ghost, a B2B marketplace, has raised $40 million in Series C funding led by L Catterton, with participation from existing investors like USV and Cathay Innovation. The platform connects brands and retailers, offering inventory solutions and expansion opportunities. Since its Series B in August 2023, Ghost has scaled its platform with investments in infrastructure, AI, and international growth. The new funding will support further product and geographic expansion.

PYMNTS
Oct 15th, 2024
Google Amps Up Gemini's AI Model for New Shopping Platform

Ghost has raised $40 million in a Series C funding round to continue expanding its members-only business-to-business (B2B) marketplace that connects brands and retailers and facilitates the buying and selling of surplus and wholesale inventory.

Fortune
Oct 15th, 2024
Ghost raises $40M Series C funding

Ghost, a B2B retail inventory marketplace, has raised a $40 million Series C funding round led by L Catterton. The round also saw participation from existing investors Union Square Ventures, Cathay Innovation, Equal Ventures, and Eniac. Ghost operates as a private platform for surplus inventory, helping brands manage excess stock efficiently. The company aims to remain a behind-the-scenes player in inventory distribution, despite its growing visibility.

FinSMEs
Aug 21st, 2023
Ghost Raises $30M In Series B Funding

Ghost, a Los Angeles, CA-based members-only B2B marketplace for surplus inventory, raised $30M in Series B funding.The round was led by Cathay Innovation with participation from existing investors Union Square Ventures, Equal Ventures and Eniac Ventures. The company intends to use the funds to hire for several roles in product, engineering and design while developing its platform further.Led by co-CEOs and co-Founders Josh Kaplan and Dee Murthy, Ghost is a provider of a B2B platform for brands and retailers to exchange surplus inventory. The members-only B2B marketplace enables brand sellers to discreetly and efficiently monetize their surplus inventory to vetted buyers. Its platform is a one-stop-shop for retailers and brands to buy, sell, price and ship excess goods powered by a data engine for discovery and increased conversion for buyers and sellers.Since coming out of stealth with a $20M Series A in July of 2022, the company has experienced a 500% increase in uploaded inventory in the last year, gross merchandise value (GMV) run rate has increased over 10x year-over-year and the team has doubled in size. Ghost now counts over 1,000 members on its platform, including some of the world’s best brands and global retailers in categories such as apparel, footwear, beauty and home goods.FinSMEs21/08/2023