Director, Partnership Activation

Director, Partnership Activation

• Organization: Florida Panthers Hockey Club
• Department: Corporate Partnerships
• Reports To: Vice President of Partnership Activation
• FLSA Status: Non-Exempt (Hourly)
• Employment Type: Full-Time
• Location: Amerant Bank Arena, Sunrise, FL — On-Site
• Schedule: Flexibility required for evenings, weekends, and occasional holidays based on business needs and events

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Job Summary

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena.

In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor Trips, and more) while managing relationships internally and externally to ensure smooth delivery of all partner assets.

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Essential Functions

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners
• Develop customized marketing programs using new or available inventory to achieve partners' business objectives and drive revenue
• Serve as liaison with internal departments including Community, Digital, Premium Experiences, and Finance to identify and execute marketing programs for key sponsors throughout the year
• Coordinate all partner tickets, suites, sponsor trips, and special events for assigned partners
• Create and execute special events associated with partners
• Work with partners on approval of marketing programs, associated rules, artwork, and supporting media in adherence with Panthers guidelines
• Manage coach and player access and endorsements for marketing partnerships and premium experiences
• Create season recaps for all managed partners that document delivered contractual, paid, and bonus assets, as well as the value provided against those assets
• Work closely with the sales team to provide recommendations on marketing platforms to enhance current partner relationships and offer new ideas for potential partners
• Manage and analyze partner measurement / ROI / ROO tools
• Other duties as assigned

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Qualifications

• Bachelor's degree or equivalent combination of education and work experience
• 7+ years of work experience activating omni-channel sports sponsorships
• Ability to manage multiple projects at one time; highly organized
• Special event planning experience preferred
• Excellent written and oral communication skills
• Ability to problem-solve and approach situations in a solution-oriented manner
• Experience using a CRM system (KORE, Salesforce, etc.)
• Experience using Microsoft Office (Word, Excel, PowerPoint) required
• Experience using Visme preferred
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau)
• Ability to work evenings, weekends, and holidays, based on business needs and events

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Work Environment

This position works in an arena where the noise level is generally high, crowd traffic is heavy, and temperatures are variable — often cold. Lights are bright or dark with occasional exposure to flashing lights and pyrotechnics.

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Physical Demands

• Walking, including long distances and moving between work sites
• Standing for sustained periods of time
• Lifting and moving objects up to 25 pounds
• Balancing on narrow, slippery, or moving surfaces
• Must be able to communicate clearly through talking and hearing at normal speaking levels

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Position Type / Expected Hours of Work

This is a full-time salaried position. Must be able to work flexible hours including evenings, weekends, and occasional holidays.