Influencer Marketing Lead

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

• Development and implementation of comprehensive influencer marketing strategies.
• Market research, audience analysis, and trend forecasting.
• Definition of KPIs and measurement frameworks.
• Identification, outreach, and selection of influencers.
• Building and maintaining a strong network of relationships with influencers in the Mexican market.
• Managing campaigns from start to finish, including developing briefs, overseeing content, ensuring legal compliance, negotiating contracts, and managing budgets.
• Overseeing content review and approval.
• Serving as the primary point of contact for Coca-Cola Mexico’s brand teams.
• Fostering collaborative relationships with influencers and internal teams.
• Tracking, analyzing, and reporting on campaign performance.
• Utilizing influencer marketing platforms and analytics tools.
• Staying abreast of the latest trends and innovations in influencer marketing globally and in Mexico.
• Identifying opportunities to innovate and lead in the influencer landscape.

Skills and Experience 

• Field of study: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Fluency in English (written and spoken) is required.
• Experience with CPG/FMCG (fast-moving consumer goods) brands, ideally in the beverage industry.
• More than 5 years of dedicated experience in influencer marketing.
• Knowledge of influencer marketing platforms and analytics suites (e.g., Upfluence, Brandwatch, CreatorIQ, HypeAuditor), as well as analytics tools for tracking performance.
• Proficiency in PowerPoint and Excel.
• Experience with the Mexican social media landscape, including platforms such as TikTok, Instagram, YouTube, Facebook, X, etc.
• Skills: Strategic thinking, Negotiation skills, Analytical skills, Excellent communication skills (verbal, written, and presentation), Project management, Passion and strategic focus, Ability to work collaboratively, Innovation.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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