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METRO/MAKRO

Wholesale food for HoReCa and traders

Digital Sales Area Manager

Field SalesConfirmed live in the last 24 hours
Full-timeRome, Metropolitan City of Rome Capital, Italy€32k /yrIn-person

About the Job

Requirements

  • Three to four years of experience, preferably in B2B consulting or sales, Ho.Re.Ca., with a focus on digital services or solutions.
  • Fluent English, with at least B1+ proficiency.
  • Knowledge of sales techniques.
  • Knowledge of the Ho.Re.Ca. market is preferred.
  • Knowledge of economic principles.
  • Knowledge of marketing, particularly social media marketing.
  • Knowledge of the digital tools market.
  • Knowledge of Microsoft Office 365.
  • Knowledge of company tools, including MSAM, MCFM, and QLICK.
  • Knowledge of Salesforce CRM.
  • Skills in planning and organization, contributing to customer success, results orientation, developing people, adaptability, and decision-making.

Responsibilities

  • Ensure assigned targets for the Digital Sales Representative team across the area are achieved, including revenue and digital tool activations, and monitor customer satisfaction while ensuring consistent service and compliance with company policies and procedures.
  • Increase business opportunities by implementing appropriate digital sales strategies and coordinating the Digital Sales Representative team.
  • Meet customer-base sales needs.
  • Prepare sales plans aligned with the company’s mission, vision, and ethics.
  • Build awareness of the METRO and DISH brands within the Digital Sales Representative team for the assigned geographic area.
  • Monitor and collect feedback from customers and the Ho.Re.Ca. market, focusing on digital aspects, to improve sales strategy and products.
  • Coordinate implementation and adaptation of strategy at the regional level.
  • Meet or exceed company-defined KPIs and targets set by the line manager, the Digital Sales Manager.
  • Monitor credit for customers activated by Digital Sales Representatives.
  • Coordinate with Corporate colleagues to share feedback and open tickets to resolve problems.
  • Provide regional support on METRO digital tools and services by coordinating the dedicated digital team.
  • Support the Digital Sales Manager in executing the digitalization plan and contribute to its definition by collecting and sharing feedback from the territory.
  • Continuously improve regional KPI performance by proposing solutions.
  • Work closely with colleagues in the AM, OM, and SDL functions to improve strategic execution and identify or develop new sales channels.

Desired Qualifications

  • Experience in B2B consulting or sales, Ho.Re.Ca., with a focus on digital services or solutions.
  • Knowledge of the Ho.Re.Ca. market.

About the Company

METRO/MAKRO

Wholesale food for HoReCa and traders

METRO supplies food and related products to professionals, including hotels, restaurants, caterers (HoReCa) and independent traders, through large physical stores and a delivery network. Its product access combines in-store shopping with Food Service Distribution (FSD) and a digitally connected experience, plus METRO MARKETS, an international online marketplace for professional customers that has grown since 2019. The company’s approach extends across more than 30 countries and relies on a multichannel model to reach about 15 million customers, supported by a workforce of over 85,000 and a 2023/24 sales figure of €31 billion. METRO prioritizes sustainability and reports recognition from indices like MSCI, Sustainalytics and CDP. The goal is to meet professional customers’ needs with reliable, scale-enabled wholesale distribution and digital marketplaces that enable efficient purchasing while expanding international reach.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Düsseldorf, Germany
Founded
1964

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