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Brain Effect

Nutritional supplements for mental performance

Head of Sales - Retail & Key Account

Account ManagementConfirmed live in the last 24 hours
Full-timeBerlin, Germany

About the Job

Requirements

  • Substantial key-account experience in FMCG, drugstore, or food retail, including independently managing product listings and annual business reviews.
  • Demonstrable results in expanding accounts, revenue, and distribution.
  • Initial leadership experience, including motivating and developing teams and building them successfully.
  • Ability to negotiate commercial terms, perform net-net calculations, analyze sell-through data, and monitor profitability.
  • Entrepreneurial, pragmatic approach and interest in health and functional food.
  • Strong German communication skills and good English communication skills.
  • Willingness to work regularly in Berlin and travel within the DACH region.

Responsibilities

  • Lead the strategic and operational development of the retail and key-account business in the DACH region, pursuing the revenue target of more than €10 million.
  • Develop existing retail partnerships, win new accounts, and independently lead annual business reviews and commercial negotiations.
  • Translate market trends, shopper insights, and product innovations into compelling sales stories and secure further retail listings for products including supplements, functional lemonade, shots, and bars.
  • Develop growth opportunities in Austria and Switzerland and establish strategic partnerships with relevant retailers.
  • Lead, coach, and develop the Sales and Trade Marketing teams, expand the teams, and establish a high-performance sales culture.
  • Manage revenue, distribution, and profitability; use sell-in and sell-out data for decisions; and develop forecasts with Finance and Trade Marketing.
  • Identify market opportunities, develop sales initiatives, and collaborate with Marketing, Product, and Supply Chain to scale the brands in retail.

Desired Qualifications

  • Experience in DACH retail or with direct-to-consumer brands.

About the Company

Brain Effect

Nutritional supplements for mental performance

BrainEffect creates nutritional supplements and functional foods in Berlin to support mental and physical performance. Its products use science-backed natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, proteins, and sleep aids, with core offerings like FOCUS, SLEEP, and DAILY GUT that address sleep, gut health, focus, energy, and recovery. It sells through its own online store and more than 2,500 retailers, including dm, Budni, and Amazon; founder Fabian Foelsch remains CEO, and Schwabe Group owns a majority stake but BrainEffect operates independently. The goal is to expand internationally with evidence-based products that help people optimize mental performance and well-being in daily life and sports.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2015

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