Full-Time

Area Sales Manager

New England

Updated on 8/23/2026

Super Coffee

Super Coffee

201-500 employees

Enhanced, sugar-free coffee beverages with protein

No salary listed

Boston, MA, USA

Remote

Remote within the Boston area; the role requires in-field sales work and prolonged driving, standing, or walking.

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Microsoft Office
Marketing
Excel/Numbers/Sheets

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Requirements
  • Previous experience as a brand ambassador or background in hospitality or fast-paced food and beverage.
  • Basic knowledge of Microsoft Office applications, including Excel.
  • Ability to work in a fast-paced environment.
  • Strong time management and prioritization skills.
  • Proven sales experience; area-specific sales experience is preferred in the posting.
  • Valid state driver's license and valid car insurance.
  • Ability to perform in-field sales work.
  • Ability to drive, stand, and walk for prolonged periods.
  • Ability to lift, push, or pull 40–50 pounds.
Responsibilities
  • Own priority retail accounts through volume and sales growth.
  • Achieve weekly targets of at least 100 cases.
  • Maintain consistent communication with distributor partners and their sales teams.
  • Review and adjust priority accounts and area focuses monthly based on area needs, promotional schedules, new product launches, new retailer launches, and seasonal selling patterns in partnership with the manager.
  • Manage and execute sales tactics and initiatives in accordance with sales goals and budget.
  • Win at the account level and drive product velocities, including conducting demonstrations and building off-shelf displays at priority retailers as directed by the manager.
  • Report weekly to the Regional Sales Manager on goals, tactics, and initiatives.
  • Maintain clear communication with the full-time Super Coffee team to coordinate goals and responsibilities.
Desired Qualifications
  • Previous experience as a brand ambassador or background in hospitality or fast-paced food and beverage.
  • Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
  • Area-specific sales experience.
  • Experience in account management or territory sales.

Super Coffee makes and sells enhanced, sugar-free ready-to-drink coffee and related products through direct-to-consumer channels and a wide retail network. Its beverages mix organic Colombian coffee with milk protein isolate and MCT oil, and are sweetened with monk fruit and stevia to provide protein, fats, and no added sugar. It differentiates itself with a protein-forward, keto-friendly profile and broad distribution, supported by notable investors and partnerships, along with a focus on simplifying its portfolio to improve profitability. The company aims to grow its share of the ready-to-drink coffee market while cutting cash burn and improving overall profitability.

Company Size

201-500

Company Stage

Series C

Total Funding

$131M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • H1 2025 profitability transformation strengthens employer stability and reduces financing dependence.
  • 2025 net sales growth guidance of 44% shows renewed consumer traction.
  • PROTEIN+ expansion across CLUB, MULO, and DSD should deepen distribution in 2026.

What critics are saying

  • Super Coffee sought fresh cash in 2024 after valuation reset, signaling weak bargaining power.
  • Starbucks and PepsiCo entering protein coffee in 2026 compress Super Coffee's category advantage.
  • If retail velocity softens after 2025 launches, Super Coffee's cash burn and shelf space contract.

What makes Super Coffee unique

  • Jordan DeCicco returned as interim CEO in May 2024, preserving founder control.
  • Super Coffee leads protein coffee, with PROTEIN+ and Lean Iced Lattes nationally.
  • Walmart, Kroger, CVS, Costco regions, and Amazon give Super Coffee broad retail reach.

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