Dentsu

Marketing analytics and digital advertising solutions

Optimization Specialist

Performance & Paid MarketingUpdated on Nov 13

Full-timeTaipei City, TaiwanNo salary listedIn-person

About the Job

Requirements

Experience operating Google Ads, especially keyword campaigns, and the ability to interpret Google Analytics performance.
Experience operating other advertising platforms such as Meta, LINE LAP, TTD, Taboola, or MOMO Ads is helpful but not essential.

Responsibilities

Operate and maintain performance advertising campaigns for insurance, finance, and other lead-generation clients in collaboration with department leadership.
Execute weekly reports, optimization adjustments and recommendations, and monthly campaign-closure reports in collaboration with a deputy performance manager.
Collaborate with the team to improve lead-submission performance, make urgent campaign adjustments, and manage advertising copy and creative assets.
Support issues related to advertising platforms.

Desired Qualifications

Experience operating other platforms such as Meta, LINE LAP, TTD, Taboola, or MOMO Ads is desirable but is not required.

協助操作廣告上線與優化績效行銷活動，同時支援廣告平台相關問題。

Job Description:

1. 維運保險, 金融等名單績效廣告, 與部門主管共同維運

2. 與一位績效經副理共同執行, 周報, 優化調整與建議, 結案月報等製作

3. 熟稔Google ads (尤其需要關鍵字經驗), 以及能洞察GA成效, 與團隊共同思考如何提升進稿, 緊急調整, 文案素材管理等流程
4. 輔以其他平台操作經驗 (不一定要全會) 例如: Meta, LINE lap, TTD, Taboola, MOMO ads等...。

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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