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LivaNova

Cardiopulmonary and neuromodulation medical devices

Marketing Manager - Neuromodulation

Product MarketingConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in business.
  • At least 5 years of experience in the medical device industry, including marketing experience; participation in new-product development and launches is ideally expected.
  • Ability to manage existing products.
  • Marketing technical expertise, including product development, product launch, and key opinion leader management.
  • Ability to understand, analyze, and assess technical, clinical, and scientific results.
  • Ability to work with multifunctional stakeholders, including Regulatory Affairs and Clinical teams.
  • Ability to use financial data.
  • Ability to develop marketing strategies and think strategically.
  • Excellent communication and interpersonal skills.
  • Self-motivation, a problem-solving approach, quick action, and good team leadership.

Responsibilities

  • Assist the Marketing Director in defining the franchise portfolio vision and building the associated five-year strategy.
  • Supervise future product launches to maximize return on investment.
  • Deliver cross-functional communication to leverage internal resources and achieve unit and revenue growth targets, integrating research and development, health economics and reimbursement, regulatory, clinical, operations, sales, and marketing activities to support industrial and commercial launches.
  • Interpret and enforce company policies, procedures, and business practices, and ensure business is conducted fairly and ethically.
  • Define business, marketing, clinical and reimbursement, and industrial strategies and vision.
  • Encourage participation in scientific congresses, market and business intelligence activities, and field networking, particularly by building relationships with the perfusionist community and key opinion leaders.
  • Define strategies, roadmaps, and plans for product lines.
  • Align internal and external stakeholders through cross-functional collaboration.
  • Manage investments and monitor execution, including program reviews, start-up relationships, dashboards and metrics, and collaboration with internal resources.
  • Coordinate and facilitate multifunctional technology-development activities involving Quality, Regulatory, Clinical, and Operations to support successful project execution.
  • Develop business cases with Finance to assess return on investment.
  • Define and ensure execution of marketing plans and related activities, including voice-of-customer research, product definitions, launch plans, communication plans and materials, and educational and scientific events.
  • Participate in Medical Advisory Boards to gather customer input and voice-of-customer feedback during product, technology, clinical, and marketing development.
  • Work with multifunctional experts to define go-to-market parameters, including reimbursement, pricing, segmentation, target population, and market positioning.
  • Partner with sales and marketing teams worldwide to define and ensure effective execution of new-product launch plans according to marketing excellence standards.

Desired Qualifications

  • Knowledge of neuromodulation is preferred.
  • Fluency in a language other than English is considered a plus.
  • A TOEIC score of 700 or higher is preferred.
  • Prior participation in new-product development and launches is ideal.

About the Company

LivaNova

Cardiopulmonary and neuromodulation medical devices

LivaNova focuses on two main areas: neuromodulation therapies and cardiac surgery devices. Its neuromodulation products include vagus nerve stimulation (VNS) therapy for drug-resistant epilepsy and difficult-to-treat depression, while its cardiac devices aid surgeons during heart procedures. The company combines the legacies of Sorin and Cyberonics and has sold non-core units to concentrate on its two core franchises. Its goal is to improve epilepsy and cardiac surgery treatments and pursue growth in related areas such as sleep-disordered breathing therapies.

Company size
1,001-5,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
2015

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