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Shinola

Manufactures watches, bicycles, leather goods

Director of Human Resources

HR Generalist & Employee RelationsConfirmed live in the last 24 hours
Full-timeDetroit, MI, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in Human Resources, Business Administration, or a related field is required; SPHR/SHRM-SCP certification or a master's degree is preferred.
  • At least 12 years of progressive human resources experience, including at least 7 years leading HR teams.
  • Direct responsibility for HR business partnering, employee relations, talent acquisition, and HR operations, plus working knowledge of compensation and benefits.
  • Experience in consumer products, retail, and/or manufacturing environments with multi-site, multi-state teams.
  • Experience advising senior leaders and executives, and leading through organizational change such as growth, restructuring, or integration.
  • Strong knowledge of employment law and HR compliance.
  • Financially minded and data-driven, with the ability to connect people decisions to business results.
  • Strong communication, influence, and relationship-building skills at every organizational level.
  • Desire and capacity to grow into a senior HR leadership role with enterprise-wide scope.
  • Highly detail-oriented, with a reputation for accurate work product.
  • Comfortable in a fast-paced, evolving environment and able to move between strategy and hands-on work.
  • Able to use hands, fingers, and arms to operate computers and other office equipment; able to see, talk, and hear; able to travel periodically to retail stores and other company locations; and occasionally able to move or lift up to 20 pounds. Reasonable accommodation may be made to enable performance of essential functions.

Responsibilities

  • Serve as the primary human resources advisor to Shinola’s President and leadership team on organizational design, workforce planning, leadership effectiveness, and change management.
  • Work with the EVP of Human Resources to set and carry out annual HR priorities aligned with BMC’s people strategy and Shinola’s business goals.
  • Track and report people metrics, including headcount, turnover, time-to-fill, engagement, and labor cost, and manage Shinola’s HR budget with the EVP of HR and Finance.
  • Build efficiencies and streamline processes for Team Members and the HR team.
  • Guide the organization through growth, restructuring, and other organizational changes.
  • Lead the HR business partner and HR specialist supporting corporate and manufacturing teams, and partner with the Retail HR Business Partner supporting stores through a dotted-line relationship.
  • Oversee employee relations, investigations, and conflict resolution, ensuring issues are handled fairly, consistently, and in accordance with the law.
  • Serve as the escalation point for complex employee relations matters, partnering with the EVP of HR and legal counsel as needed.
  • Coach leaders on performance management, team development, and difficult conversations.
  • Lead recruiting across corporate, manufacturing, and retail hiring, including seasonal peak hiring, and lead the Shinola Recruiter.
  • Partner with BMC’s Senior Recruiter on executive and specialized searches, search firm relationships, and shared recruiting tools and processes.
  • Build a strong employer brand and candidate experience that reflects the Shinola brand.
  • Partner with leaders on workforce planning and succession for key roles.
  • Partner with BMC’s Compensation and Benefits Manager to administer compensation programs, including annual merit and bonus cycles, retail incentives, market benchmarking, and pay equity reviews.
  • Ensure benefits and wellness programs are clearly communicated and valued by Team Members, and support open enrollment and leave administration.
  • Build working knowledge of BMC’s compensation philosophy, benefit plans, renewals, and vendor relationships in preparation for broader ownership of these programs.
  • Ensure compliance with federal, state, and local employment laws across the multi-state manufacturing and retail footprint.
  • Partner with BMC on HR information systems, payroll, and HR technology to maintain accurate data and efficient processes.
  • Maintain and update policies, the handbook, and HR processes as the organization evolves.
  • Champion Shinola’s culture and values as a visible ambassador across the organization.
  • Build and lead onboarding, performance management, learning and development, and recognition programs.
  • Measure engagement and act on Team Member feedback.
  • Lead, develop, and inspire the Shinola HR team, including the HR business partner, HR specialist, and recruiter.
  • Take on progressively broader enterprise HR responsibilities, including compensation, benefits, talent acquisition, HR systems, and executive advising, as the business evolves.
  • Build bench strength within the Shinola HR team to support continuity and growth.
  • Perform other duties as required to meet the organization’s ongoing needs.

Desired Qualifications

  • SPHR/SHRM-SCP certification or a master’s degree.

About the Company

Shinola

Manufactures watches, bicycles, leather goods

Shinola makes premium watches, bicycles, and leather goods in Detroit. Its watches are designed and assembled in a Detroit factory and use quality materials, aiming for durable, stylish products rather than mass-market fashion. The company operates by designing products in-house, assembling many items in its Detroit facility, and selling through its own stores and select retailers. A key differentiator is its focus on American manufacturing and local jobs, especially reviving the historic Argonaut Building as its watch factory to help Detroit's economy. Shinola builds a narrative around American craftsmanship, community impact, and Made-in-America authenticity, setting it apart from competitors that outsource production. The company’s goal is to revive American manufacturing, create meaningful employment in Detroit, and offer luxury-style goods with a strong emphasis on quality, heritage, and social impact.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$110M
Headquarters
Detroit, MI
Founded
2012

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