Product & Integrated Marketing Lead

About the Role

Fora is seeking a founding Product & Integrated Marketing Lead to define and execute the marketing strategy across our key advisor-facing products. This is a highly cross functional role that sits at the intersection of product marketing, integrated marketing, and customer insights. Reporting to the Head of Product Marketing & Integrated Marketing, you will own the end to end go-to-market strategy for a portfolio of products and features while helping establish the foundational processes that shape how marketing operates at Fora.

This role offers the opportunity to own a critical area of the business, work to shape the Product & Integrated Marketing team, and partner across teams to deliver thoughtful, research-driven campaigns that drive product adoption and engagement and shape the Fora brand. AI-fluency and a commitment to a culture of experimentation is an expectation of this role.

Key Responsibilities

• Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders.
• Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis. Combine established methodologies with AI native tools 
• Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development.
• Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities.
• Translate customer insights into clear product positioning, messaging, and marketing strategies.
• Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative.
• Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness.
• Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution.

Requirements

• 8+ years of experience in product marketing with ownership of end to end go-to-market strategies.
• Extensive experience planning and managing large scale, multi-channel marketing campaigns.
• Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
• AI fluency and demonstrated examples of how AI is integrated into workflows to improve speed and quality of execution
• Strong analytical skills with the ability to interpret data and make informed marketing decisions.
• Demonstrated success leading complex cross functional initiatives across multiple stakeholders.
• Excellent project management and organizational skills with the ability to manage competing priorities.
• A collaborative working style with exceptional communication and stakeholder management skills.
• A customer first mindset and a strong orientation toward business outcomes.
• A desire to work in a fast-paced startup environment.
• Ability to work in the United States and currently based in New York City or willing to relocate.

Strongly Preferred

• Experience marketing B2B products.
• Experience building or improving marketing processes and operational frameworks.
• Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
• Experience with people management.
• Experience in the travel industry is welcome but not required.

Compensation

The indicative range for this role is $170,000-$220,000+ equity. Where a candidate lands within the range reflects their experience and the scope of responsibility they bring.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.