Dentsu

Marketing analytics and digital advertising solutions

Media Planning Executive

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBeirut, LebanonNo salary listedIn-person

About the Job

Requirements

The role requires 1–2 years of experience in media planning, communications, or digital marketing.
The role requires proficiency in Excel, PowerPoint, and reporting or planning tools.
The role requires strong analytical, organizational, and communication skills.
The role requires an interest in understanding audiences and using insights to guide media decisions.
The role requires the ability to work collaboratively in a fast-paced, dynamic environment.
The role requires attention to detail and a proactive attitude toward learning and growth.

Responsibilities

Assist in developing and optimizing media plans across digital, social, and offline channels.
Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation.
Compile, analyze, and interpret data from proprietary, syndicated, or client-provided research sources to develop a point of view on client business, category, culture, and consumers.
Repurpose and adapt agency thought leadership for clients, and contribute to creating new thought-leadership materials.
Brief internal teams and external media partners for ideation, and lead and steer brainstorming sessions where needed.
Monitor emerging media channels and partners, especially in digital, and identify how they can be leveraged in client strategies.
Support planners and managers with campaign forecasting, budgeting, and performance reporting.
Research market trends, audience behaviors, and competitor activities to inform strategy and planning.
Monitor live campaigns to ensure alignment with planned objectives and key performance indicators.
Mentor and support junior team members, fostering collaboration and continuous learning.

Job Description:

We are looking for a Media Planning Executive who is passionate about strategy, insights, and the power of media to drive business growth. In this role, you’ll collaborate with internal teams to deliver day-to-day strategic work for clients — stewarding ideas from insight through execution across multiple channels. You’ll analyze data, uncover audience behaviors, and help translate business objectives into impactful, well-structured media plans that deliver measurable results.

Key Responsibilities

Assist in developing and optimizing media plans across digital, social, and offline channels.
Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation.
Deliver a point of view around client business, category, culture, and consumer by compiling, analysing, and interpreting data from various research sources (proprietary, syndicated, or client-provided).
Repurpose and adapt agency thought leadership for clients, and contribute to the creation of new thought-leadership materials.
Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed.
Keep a pulse on emerging media channels and partners — especially within the digital landscape — and identify how they can be leveraged in client strategies.
Support planners and managers with campaign forecasting, budgeting, and performance reporting.
Conduct research on market trends, audience behaviours, and competitor activities to inform strategy and planning.
Monitor live campaigns to ensure alignment with planned objectives and KPIs.
Mentor and support junior team members, fostering collaboration and continuous learning.

Requirements

1–2 years of experience in media planning, communications, or digital marketing.
Strong analytical, organizational, and communication skills.
Proficiency in Excel, PowerPoint, and reporting or planning tools.
A passion for understanding audiences and using insights to guide media decisions.
Ability to work collaboratively in a fast-paced, dynamic environment.
High attention to detail and a proactive attitude toward learning and growth.

Location:

Beirut

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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