Brand Communications Manager

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is SmartyPants Vitamins.​

THE ROLE: BRAND COMMUNICATIONS MANAGER

We are looking for a highly organized, creatively driven, and relentlessly execution-focused Brand Communications Manager to join the SmartyPants Marketing team. In this role, you will serve as the day-to-day owner of brand campaigns, content, and creative execution across the full consumer journey. You will help bring our brand strategy to life through best-in-class communications, ensuring every asset, campaign, and consumer touchpoint reflects our brand standards while driving measurable business impact.

This role sits at the center of marketing execution. You will lead campaign development and activation across major tentpole moments, manage asset creation from briefing through delivery, and partner closely with Brand, eCommerce and external agency teams to ensure work is delivered on time, on brand, and optimized for performance.

The ideal candidate is equal parts brand steward, content strategist, and executional powerhouse. They love creativity, sweat the details, move with urgency, and have a reputation for making things happen. They're comfortable owning a high volume of work while maintaining exceptional standards and inspiring partners to deliver their best

KEY RESPONSIBILITIES 

Campaign Leadership & Execution

• Serve as the day-to-day marketing lead for key brand campaigns, tentpoles, and product launches.

• Project manage campaigns from concept through activation, ensuring flawless execution across all consumer touchpoints.

• Own campaign timelines, deliverables, stakeholder alignment, approvals, and cross-functional coordination.

• Partner with Media, eCommerce, Regulatory, and Creative partners to ensure cross-functional alignment

Content & Creative Stewardship

• Own the development and management of all brand content and creative assets.

• Translate business objectives and consumer insights into clear, inspiring creative briefs.

• Partner with external creative teams to develop breakthrough content aligned to brand strategy.

• Ensure all content reflects SmartyPants' visual identity, tone of voice, and communication standards.

Creative Adaptation & Full-Funnel Asset Development

• Collaborate closely with Media and eCommerce teams to ensure creative is developed with channel and platform requirements in mind.

• Understand how to build and optimize creative across the full consumer funnel, from awareness-driving hero content to conversion-driving commerce assets.

• Guide the adaptation and remixing of campaign assets into platform-specific executions across channels, such as Meta, TikTok and Amazon.

• Partner cross-functionally to incorporate creative learnings and performance insights into future asset development.

• Champion a test-and-learn mindset, continuously improving creative effectiveness through iteration and optimization.

Brand Communications & Storytelling

• Help bring the SmartyPants brand platform to life through compelling campaigns, storytelling, and consumer experiences.

• Identify opportunities to strengthen brand relevance, cultural participation, and consumer engagement.

• Support development of messaging frameworks and communications toolkits

• Ensure consistency of storytelling across all consumer-facing channels.

Partner Management

• Manage relationships with creative, production, and comms agency partners and contractors.

• Provide clear direction, feedback, and accountability to ensure high-quality deliverables.

• Facilitate collaboration across agency and internal teams while maintaining project momentum and budget discipline.

• Champion creative excellence while balancing business objectives, timelines, and resource constraints.

Project Management & Operational Excellence

• Maintain oversight of budgets, timelines, creative asset trackers, and marketing calendars.

• Develop processes that improve team efficiency, communication, and execution quality.

• Ensure all deliverables are completed accurately, on time, and in compliance with regulatory requirements.

• Act as a trusted connector across functions, ensuring teams are aligned and informed throughout execution.

CAPABILITIES + SKILLS REQUIRED

• 5+ years of experience in brand marketing, brand communications, integrated marketing, content strategy, or campaign management. 

• Proven experience leading cross-functional marketing campaigns from briefing through execution. 

• Strong understanding of modern content ecosystems and full-funnel marketing. 

• Experience managing large volumes of creative assets across multiple channels and stakeholders. 

• Ability to develop strong creative briefs and provide thoughtful, actionable creative feedback. 

• Deep appreciation for content, storytelling, design, and consumer behavior. 

• Strong understanding of social-first marketing and platform best practices, including Meta, TikTok, Influencer, and Ecommerce environments. 

• Exceptional project management and organizational skills with meticulous attention to detail. 

• Demonstrated ability to manage multiple priorities and thrive in a fast-paced environment. 

• Strong communication, presentation, and stakeholder management skills. 

• Agency management experience across creative, content, production, or communications partners. 

• Self-starter mentality with a bias for action and ownership. 

• Fully embodies SmartyPants' values of Smart, Simple, True, and Together.

ABOUT US

We are SmartyPants Vitamins – the best-selling vitamin and supplement brand known for making high-quality, nutrient-dense, unbelievably delicious gummy multivitamins for the whole family. In 2020 we joined Unilever as part of the Health & Wellbeing Collective, yielding additional support as we continue to grow the brand globally. From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective wellbeing. SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great. We're industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We have an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility. Our mission is to bring better health to the real world. How? By making premium products that are crafted to fit delightfully into the lives of real families, and by giving back to women and children in need with the help of our partners at Vitamin Angels. Since 2011, SmartyPants Vitamins has helped Vitamin Angels Reach over 30 million mothers and children worldwide by making a matching 1-for-1 micronutrient grant for every bottle of vitamins sold!

WHAT TO EXPECT DURING THE INTERVIEW PROCESS

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*

*At VMS, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

THE DETAILS

​LOCATION: El Segundo, CA​

HOURS: Full time, exempt (salary)​

MANAGER: Senior Director, Brand Communications​

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship. 

The base salary range for this role is $101,800-124,500. Final compensation will be based on the candidate’s experience, skills, qualifications, and overall alignment with the role.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!