About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Role Overview

The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level.

With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities.

The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.

Key Responsibilities

Client Leadership & Growth

·Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.

·Translate business objectives into clear strategies and actionable programs that accelerate client performance.

·Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.

Strategic & Commercial Impact

·Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.

·Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.

·Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.

·Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.

Team Leadership & Development

·Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.

·Mentor and develop team members to strengthen both agency capability and client delivery.

·Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.

Agency Contribution & Thought Leadership

·Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.

·Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.

·Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.

·Champion efficiency and excellence across accounts, creating replicable models that scale client impact.

Skills & experience required

·8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential.

·Proven track record of leading major client accounts and delivering measurable business impact.

·Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.

·Excellent communicator with the ability to influence and build trust at senior levels.

·Commercially minded, with experience managing budgets, scopes, and profitability.

·A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.

·Creative & passionate about sponsorship, brand experience and hospitality delivery.

·Demonstrated ability to lead strategic planning, client development, and account growth initiatives.

·Adept at delivering projects to, at times, tight & challenging deadlines.

·Ability to problem-solve independently and in groups.

·Interest in trends, learning new skills and developing creative ideas.

·Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.

Role Structure & Benefits

·Hybrid working

·Flexible hours with core working hours between 10am – 4pm

·Discretionary bonus scheme

·Gym & Retail Discounts

·Enhanced Employer Pension contribution

·Mental Wellbeing Day & Volunteer Day in addition to annual leave

·Sabbatical Leave in conjunction with long-service

·Employee Assistance Programme

After successfully passing probation:

·Private Healthcare

·£500 per annum individual training budget

·Cycle to work scheme

·Payroll giving

·Season Ticket Loan

·Work From Anywhere Allowance

About the company

Right Formula is a global sports marketing agency that helps brands maximize their sponsorship investments across sports such as Formula 1, golf, rugby, and entertainment. It provides end-to-end, 360-degree services that guide clients from identifying partner opportunities and negotiating deals to executing fully integrated marketing strategies, including partnership strategy, creative ideation, PR and communications, live event design, digital campaigns, content production, and performance analysis. The company differentiates itself through its long-standing F1 heritage, a global footprint with offices in London, the US, and the Caribbean, and a strategy of deep, ongoing client partnerships, complemented by strategic acquisitions like Crunch Communications to bolster motorsport PR. Its goal is to help brands navigate sponsorships, activate partnerships effectively, and measure impact to drive sustained brand growth and value.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2009

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Simplify's Take

What believers are saying

Qatar Airways retained Right Formula in April 2025 for a multi-year F1 program.
Airwallex selected Right Formula in July 2024 to activate McLaren's partnership.
Right Formula keeps expanding, adding Crunch and James Allen to deepen F1 capabilities.

What critics are saying

F1 concentration leaves revenue exposed if one major sponsor cuts budgets in 2026.
Crunch integration after December 2025 acquisition risks client churn and duplicated systems.
Independent agencies face margin pressure as bigger holding companies outspend on data and creative.

What makes Right Formula unique

Right Formula works across strategy, PR, digital, events, and content in one shop.
It now spans every Formula 1 team and more than 40 international brands.
James Allen joined in February 2026, adding elite F1 media and commercial access.

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Benefits

Hybrid Work Options

Flexible Work Hours

Performance Bonus

Gym Membership

Employee Discounts

401(k) Retirement Plan

Mental Health Support

Sabbatical Leave

Health Insurance

Professional Development Budget

Remote Work Options

Company News

Sponsorship.org

Dec 5th, 2025

Right Formula acquires Crunch Communications to expand F1 consultancy capabilities

Right Formula, a leading Formula 1 consultancy, has acquired Crunch Communications, a specialist motorsport communications agency, in a strategic move to strengthen its position within the F1 ecosystem. Financial terms were not disclosed. The acquisition brings together two independent consultancies that collectively support over 40 international brands and work with every Formula 1 team. Right Formula provides strategic sports sponsorship advisory, creative services and commercial consulting, whilst Crunch specialises in media relations, strategic counsel, social media and crisis management. Both organisations will continue operating independently whilst progressively integrating expertise and systems. Crunch will join the Right Formula Group immediately as a distinct business unit, with all existing client services continuing uninterrupted. The deal forms part of Right Formula's long-term growth strategy to build the most comprehensive independent consultancy in global motorsport.

Right Formula

Account Director

About the job