Right Formula

Global sports sponsorship activation agency

Account Director

Account ManagementConfirmed live in the last 24 hours

Full-timeLondon, UK

About the Job

Requirements

At least 8 years of experience in sports marketing, sponsorship, brand partnerships, or related fields; prior Formula 1 experience is essential.
A proven track record of leading major client accounts and delivering measurable business impact.
A strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
Ability to communicate effectively and influence and build trust at senior levels.
Commercial experience managing budgets, scopes, and profitability.
Ability to lead strategic planning, client development, and account growth initiatives.
Ability to deliver projects to tight and challenging deadlines.
Ability to solve problems independently and in groups.
Willingness to work flexible hours, including weekends, while balancing work with time away.

Responsibilities

Build trusted senior-level client relationships as a proactive partner who anticipates needs and identifies ways to drive measurable growth.
Translate business objectives into clear strategies and actionable programs that improve client performance.
Identify opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
Lead development of integrated sports marketing strategies that engage audiences and deliver business outcomes.
Ensure programs are anchored in key performance indicators and insights, using data to identify actionable growth opportunities.
Drive account profitability by delivering programs that maximize client value efficiently, on time, and within budget, enabling resources to be reinvested in growth initiatives.
Bring forward innovative ideas and approaches to help clients stay ahead of industry shifts.
Lead teams to deliver high-quality work that supports client growth and brand impact.
Mentor and develop team members to strengthen agency capability and client delivery.
Create a collaborative, high-performance environment that harnesses strategic and creative talent to deliver measurable client results.
Identify organic expansion opportunities and lead strategic proposals that deliver client value.
Partner with leadership to win new business and shape persuasive narratives and growth strategies.
Represent the agency as a senior voice in sports marketing, sharing relevant insights, trends, and best practices with clients.
Improve efficiency and excellence across accounts by creating replicable models that scale client impact.

Desired Qualifications

Interest in trends, learning new skills, and developing creative ideas.
Creativity and passion for sponsorship, brand experience, and hospitality delivery.

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Role Overview

The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level.

With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities.

The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.

Key Responsibilities

Client Leadership & Growth

·Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.

·Translate business objectives into clear strategies and actionable programs that accelerate client performance.

·Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.

Strategic & Commercial Impact

·Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.

·Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.

·Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.

·Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.

Team Leadership & Development

·Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.

·Mentor and develop team members to strengthen both agency capability and client delivery.

·Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.

Agency Contribution & Thought Leadership

·Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.

·Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.

·Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.

·Champion efficiency and excellence across accounts, creating replicable models that scale client impact.

Skills & experience required

·8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential.

·Proven track record of leading major client accounts and delivering measurable business impact.

·Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.

·Excellent communicator with the ability to influence and build trust at senior levels.

·Commercially minded, with experience managing budgets, scopes, and profitability.

·A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.

·Creative & passionate about sponsorship, brand experience and hospitality delivery.

·Demonstrated ability to lead strategic planning, client development, and account growth initiatives.

·Adept at delivering projects to, at times, tight & challenging deadlines.

·Ability to problem-solve independently and in groups.

·Interest in trends, learning new skills and developing creative ideas.

·Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.

Role Structure & Benefits

·Hybrid working

·Flexible hours with core working hours between 10am – 4pm

·Discretionary bonus scheme

·Gym & Retail Discounts

·Enhanced Employer Pension contribution

·Mental Wellbeing Day & Volunteer Day in addition to annual leave

·Sabbatical Leave in conjunction with long-service

·Employee Assistance Programme

After successfully passing probation:

·Private Healthcare

·£500 per annum individual training budget

·Cycle to work scheme

·Payroll giving

·Season Ticket Loan

·Work From Anywhere Allowance

About the Company

Right Formula

Global sports sponsorship activation agency

Right Formula is a global sports marketing agency that helps brands maximize their sponsorship investments across sports such as Formula 1, golf, rugby, and entertainment. It provides end-to-end, 360-degree services that guide clients from identifying partner opportunities and negotiating deals to executing fully integrated marketing strategies, including partnership strategy, creative ideation, PR and communications, live event design, digital campaigns, content production, and performance analysis. The company differentiates itself through its long-standing F1 heritage, a global footprint with offices in London, the US, and the Caribbean, and a strategy of deep, ongoing client partnerships, complemented by strategic acquisitions like Crunch Communications to bolster motorsport PR. Its goal is to help brands navigate sponsorships, activate partnerships effectively, and measure impact to drive sustained brand growth and value.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: London, United Kingdom
Founded: 2009

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