Measurement Strategist

Summary

At Apple, we work every day to build products that enrich people’s lives. Our Apple Ads group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Today, our technology and services power advertising in Apple News, the App Store, and on Apple TV+. The Apple Ads team is seeking a Measurement Strategist - someone with the analytical skills to identify, develop, and package unique insights for our advertisers. You will have the ability to convert these insights into a compelling narrative combined with the communication skills to co-deliver these insights direct to advertisers to advise, persuade, and ultimately change advertiser behavior.

Minimum Qualifications

5 or more years of experience in the digital advertising industry, in a data analyst or business/performance measurement role Advanced skills in SQL queries, Tableau and conducting analysis based on large data sets Solid experience in face-to-face and visual client interactions - specifically with senior level executives, business intelligence and data science experts Strong communication skills and the ability to distill information from big data and results into simple concepts and actionable insights for a variety of audiences Excellent communication, project management, and organizational skills to work closely with Partner Development and various functional teams - to understand business requirements, and handle sophisticated projects related to data-driven initiatives Strong personal code of ethics, integrity, diversity, and trust Native level fluency in Mandarin and business level fluency in English are mandatory to cover key clients in Asia

Preferred Qualifications

Familiarity with search engine marketing (SEM), app-install marketing and attribution Advanced technical skills: experiences with Python and Salesforce Business level fluency in Korean or Japanese is a plus BA/BS in Analytics, Engineering, Marketing, Business Administration, or related fields

Description

The Measurement Strategist joins the team responsible for evaluating, sourcing, refining and presenting unique insights to help our advertising customers get the most value out of their investment in Apple Ads. In this role, you will: * Support Apple Ads Sales team from both business and technical lens to drive revenue growth. * Deep-dive in client challenges, identify and conduct analysis to respond and solve complex customer problems. * Work with large data sets, breaking it down into easily understandable stories, and communicate these narratives to clients and internal stakeholders. * Partner with Data Insights team to identify the right metrics, measure and track the impact of client interactions and revenue outcome; contribute ideas and provide feedback for new insights development. * Liaise with Privacy and Legal teams to ensure that proposed data sets honor Apple Ads’ privacy principles. * Collaborate with Product team to integrate successful pilots into customer facing reporting tools.