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Adtheorant

Predictive targeting via ML-driven digital advertising

Lead Data Partnerships Manager

Business Development & PartnershipsUpdated on Nov 5
Full-time$100k - $120k /yrIn-person

About the Job

Requirements

  • At least 5 years of professional experience in partnerships, business development, vendor management, or strategic procurement within AdTech, MarTech, media, or data-driven SaaS.
  • Familiarity with commercial deal structures and managing complex, multi-stakeholder contract pipelines through legal and finance.
  • Strong knowledge of, or capacity to rapidly master, the building blocks of data-driven advertising, including first-party, second-party, and third-party data providers; attribution models, clean-room analytics, and campaign measurement metrics; graph-based identity networks, alternative ID solutions, clean rooms such as Databricks, LiveRamp, and Snowflake; and privacy-safe data collaboration protocols.
  • Proven ability to manage up and across and build credibility with engineers, product managers, executive leadership, legal, finance, and go-to-market teams.
  • A bachelor's degree in Business, Marketing, Finance, or a related field, or equivalent practical experience.
  • Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Responsibilities

  • Directly own and scale relationships with a portfolio of key third-party data providers, identity platforms, and measurement vendors.
  • Collaborate with the Director of Data Partner Development to establish annual partner tiering, identify joint business opportunities, and conduct business reviews.
  • Serve as the main point of contact for partners to escalate day-to-day technical, delivery, or commercial issues.
  • Steward commercial negotiations for renewals, expansions, and new partner agreements in collaboration with Legal and Finance.
  • Manage contract pipelines day to day and guide agreements through legal, security, privacy, and finance vetting.
  • Redline business terms, structure favorable commercial pricing, and partner with legal counsel to ensure compliance with emerging state and federal privacy regulations, including CCPA and CPRA.
  • Maintain an active map of the AdTech landscape and scout emerging capabilities in audience targeting, cross-screen measurement, and privacy-safe identity solutions.
  • Coordinate requests for information and proofs of concept with internal Product and Analytics teams to evaluate new data assets, benchmarking match rates and operational feasibility.
  • Translate partner capabilities into strategic internal assets and educate internal commercial and technology teams on leveraging the data partner ecosystem.

About the Company

Adtheorant

Predictive targeting via ML-driven digital advertising

AdTheorent provides digital advertising solutions using machine learning to improve campaigns. It predicts which users are likely to take actions and targets them, with offerings like geo-intelligence and the Cross Environment MAP that link real-world and online ad placements. It differentiates itself with custom ML-driven targeting and analytics tailored to each client rather than generic ad tech. Its goal is to help clients achieve more relevant ads, better campaign performance, and higher return on investment.

Company size
51-200
Company stage
IPO
Headquarters
New York City, New York
Founded
2012

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