T

T-Mobile

Connects U.S. customers by phone and internet

Senior Commercial Marketing Manager - Local Offers & Playbook, Fiber

Full-TimeUpdated on 10/23/2026
$109.3k - $197.2k+ Annual bonus or incentive
Senior
Bachelor's
Frisco, TX, USA+3 moreMore locations: Bellevue, WA, USA | Denver, CO, USA | Overland Park, KS, USA
HybridHybrid; requires at least 3 days per week in-office.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's degree plus 7 years of related work experience, or an advanced degree with 5 years of related experience.
  • At least 7 years of experience in marketing, go-to-market, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
  • Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
  • A track record of managing multiple concurrent workstreams across markets or regions while maintaining attention to detail.
  • Ability to contribute ideas to offer and promotional strategy as an ideation partner.
  • Ability to build trust with Marketing, Product, Pricing, and Channel partners.
  • Clear, concise written and verbal communication skills, including presenting status and recommendations to leadership.
  • Must be at least 18 years of age.
  • Must be legally authorized to work in the United States.
Responsibilities
  • Own the system of record for T-Fiber's local go-to-market work, managing intake, prioritization, timelines, and status across active market initiatives.
  • Lead offer planning and strategy for T-Mobile Fiber, developing pricing, promotions, and product positioning aligned with business goals.
  • Assist partners in annual and quarterly planning cycles.
  • Assess business models and make data-informed decisions, maintaining offers and tactics through their lifecycle.
  • Develop and maintain a local offers playbook to enable delivery of local targets and track financial performance, lift, and market reception.
  • Be accountable for moving requests from intake to execution, keeping cross-functional partners aligned on scope, owners, and deadlines.
  • Partner with the Fiber Acquisition Team and Regional Team to develop offer concepts tailored to specific fiber markets, using local competitive dynamics, penetration data, and consumer insights.
  • Translate hyper-local market conditions, including mature-market revitalization, competitive incursions, and seasonal or tentpole moments, into targeted offer and promotional recommendations.
  • Work across Marketing, Product, Pricing, Analytics, and Channel teams to socialize local offer ideas, gather input, and drive decisions.
  • Serve as a liaison between the T-Fiber team and Commercial Marketing, ensuring local-market needs are represented in national planning conversations.
  • Provide regular status reporting to leadership on the local go-to-market pipeline, offer ideation progress, and intake volume and health.
  • Identify friction in the intake-to-execution process and drive continual improvements to planning and work tracking.
Desired Qualifications
  • Background supporting local or regional marketing strategy.
  • Exposure to offer/pricing modeling or promotional strategy work.

About the company

T-Mobile runs a nationwide wireless network for consumers and businesses in the United States, selling mobile phone service and broadband internet access. Its flagship T-Mobile brand sits alongside prepaid brands Metro by T-Mobile and Mint Mobile, reaching customers with different budgets and payment preferences. Customers connect through phones or home internet gateways, while businesses buy connectivity for staff and connected equipment. Revenue comes from recurring service plans, wholesale network access, and sales of devices and accessories. Its operating roots date to 1994, and its headquarters are in Bellevue, Washington, and Overland Park, Kansas.

Company Size

10,001+

Company Stage

IPO

Headquarters

Bonn, Germany

Founded

1994

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Simplify's Take

What believers are saying

  • Service growth supports investment: T-Mobile reported 9% yearly service-revenue growth in July 2026, including acquired businesses.
  • Cash supports stability: T-Mobile reported $7.5 billion of Q2 operating cash flow in July 2026.
  • Study while working: T-Mobile pays full tuition at selected online universities and supports full-time and part-time employee education.

What critics are saying

  • Integration threatens overlapping jobs: T-Mobile's UScellular restructuring includes severance for redundant processes and functions.
  • Minority shareholders lack control: Deutsche Telekom is T-Mobile's controlling stockholder.
  • Meridian customer-care work starts onsite: T-Mobile grants hybrid eligibility after training only to Experts meeting performance and attendance goals.

What makes T-Mobile unique

  • Spectrum shapes its network: T-Mobile combines broad-reaching 600 MHz frequencies with Sprint-derived 2.5 GHz capacity.
  • Engineers work beyond older network constraints: T-Mobile's standalone core operates independently of 4G infrastructure.
  • Satellite access reaches rival customers: T-Mobile sells T-Satellite separately without requiring a T-Mobile mobile plan.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Paid Parental Leave
  • Family Planning Benefits
  • Childcare Support
  • Tuition Assistance

Company News

Yahoo Finance
Oct 26th, 2026
AT&T and T-Mobile step up AI security spending as AT&T eyes $18B free cash flow

AT&T and T-Mobile are spending more to protect customer data and networks from AI-related security threats, executives from both companies told Reuters. They said fully self-running networks are still years away. T-Mobile chief technology officer John Saw said the company is improving threat monitoring and working with vendors to close security holes quickly. T-Mobile's breaches in 2021 and 2023 affected over 100 million customer accounts. AT&T chief technology officer Jeremy Legg said some risks lie outside the company's control. AT&T uses encryption, multi-factor authentication, and human oversight of data access. In the third quarter, AT&T's free cash flow was about $5 billion, and capital spending was $5.6 billion.

Associated Press
Oct 26th, 2026
T-Mobile launches T-Mix plans from $55 a month with customisable "Picks" benefits

T-Mobile has launched T-Mix, a wireless plan that lets customers choose which benefits come with their service. Three plans, Standard, More and Loaded, will be available in November. Customers use "Picks" toward streaming, music, gaming, food delivery, sports, AI, wireless benefits and device promotions, including a new phone. They can change their mix during set windows, four times a year, without changing their monthly plan. Standard costs $55 a month for one line and includes one Pick. More costs $75 with two Picks, and Loaded costs $95 with three. Prices include AutoPay and exclude taxes and fees. T-Mobile says Loaded offers at least $120 in average monthly value per line.

Yahoo Finance
Oct 23rd, 2026
T-Mobile US stock falls 5% as SpaceX reportedly eyes 80,000 towers after $8B spectrum deal

T-Mobile US shares fell 5% by 11:15 on Friday after Bloomberg reported that SpaceX plans to lease 80,000 cellphone towers and build a fourth major US mobile carrier to compete with T-Mobile, Verizon, and AT&T. Two weeks ago, SpaceX said it would pay $8 billion to Grain Management for up to 14 megahertz of paired spectrum in the 800 MHz band. It said the deal would help Starlink Mobile become a major US carrier. The towers would supplement the 15,000 direct-to-cell Starlink satellites SpaceX has asked the Federal Communications Commission to let it launch. SpaceX earns a 45% operating margin from its Starlink connectivity business. T-Mobile's margin is 22%, and new competition could push it lower.

IT Digest
Oct 21st, 2026
Sean Love joins T-Mobile as Vice President of Commercial Management, broadband.

Sean Love joins T-Mobile as Vice President of Commercial Management, broadband. Sean Love has joined T-Mobile as Vice President of Commercial Management for Broadband, taking on a leadership role focused on the commercial strategy and performance of the company's broadband business. The appointment comes as telecommunications providers continue to compete for customers across home internet and fiber services. With broadband becoming an increasingly important part of the connectivity market, commercial leadership plays a key role in customer acquisition, retention, pricing, and business performance. In his new position, Love's responsibilities are associated with the commercial management of T-Mobile's broadband business, which includes high-speed internet and fiber offerings. The role involves aligning growth strategies with customer demand, evaluating market performance, and coordinating initiatives across functions such as marketing, finance, pricing, and sales. Broadband providers face growing pressure to attract new subscribers while retaining existing customers in a competitive market. Promotional strategies, customer experience, service availability, and pricing all influence purchasing decisions. Managing these areas requires a balance between subscriber growth, customer retention, and long-term revenue objectives. T-Mobile has been expanding its presence beyond traditional mobile services, with broadband representing an important part of its broader connectivity strategy. The company operates in a market where wireless home internet and fiber services are increasingly relevant to households seeking reliable connectivity for remote work, streaming, connected devices, and everyday digital activities. Love's appointment reflects the importance of commercial strategy in the evolving telecommunications landscape. As providers expand their broadband offerings, leadership teams must respond to changing customer expectations, competitive pressures, and opportunities across different distribution channels. The move also highlights how broadband growth increasingly depends on more than network availability alone. Customer acquisition, retention planning, market intelligence, and coordinated execution are central to how telecommunications companies manage their services and compete for subscribers. As the broadband market continues to evolve, commercial leadership will remain an important factor in shaping how providers pursue growth and respond to changing connectivity needs.

T-Mobile
Oct 20th, 2026
Innovation that moves business forward: celebrating the 2026 T-Mobile for Business Innovate Awards.

Innovation that moves business forward: celebrating the 2026 T-Mobile for Business Innovate Awards. October 20, 2026 By George Fischer, Executive Vice President, Head of Sales and Distribution, T-Mobile Business Group Last night at Gartner IT Symposium/Xpo in Orlando, T-Mobile US Inc. celebrated an important milestone: the fifth annual T-Mobile for Business Innovate Awards. At the Disney Swan Pool & Cabana Bar, T-Mobile US Inc. brought this year's customer innovation stories to life and recognized its winners onstage. But for me, the highlight was celebrating organizations turning advanced connectivity into meaningful results for employees, customers, patients and communities. For five years, the Innovate Awards program has recognized customers that challenge familiar ways of working and turn emerging technology into measurable results. This year's honorees are improving customer experiences, equipping employees, advancing industries and strengthening communities. The best innovation begins not with technology for its own sake, but with a customer, employee, patient, driver or community need - and a team determined to solve it. Meet the 2026 Innovate Awards winners. Innovation in Community 1st Place - Virginia Tech Transportation Institute: With the Virginia Department of Transportation and Crosstek, the institute developed an AI-powered roadside system that detects wildlife and warns drivers in real time. Thermal cameras, edge AI and T-Mobile 5G enable remote operation along a rural Appalachian highway. Across more than 10,000 vehicle passes, testing showed average speed reductions of 3.2 to 3.9 mph when warnings were active. 2nd Place - Tie: Las Vegas Metropolitan Police Department and Brookhaven Police Department 3rd Place: Prescott Regional Communications Center Innovation in Employee Enablement 1st Place - First Student: HALO, First Student's connected transportation platform, unifies AI-powered safety technology, real-time data and critical transportation operations to help teams make smarter decisions, improve driver performance and optimize fleets. Powered by T-Mobile connectivity and Samsara's AI-powered dash cams, HALO provides real-time visibility into routing, inspections, communications and safety, helping deliver a safer, more connected experience for every student. In a four-week pilot across six locations, data as of June 30, 2026, showed a 63% reduction in forward collision risk and a 54% reduction in rolling stops. 2nd Place: CBRE 3rd Place: CVS Health Innovation in Customer Experience 1st Place - PwC: PwC is transforming fragmented customer and field service experiences with a patent-pending multimodal AI platform powered by a "common brain" context layer. Using T-Mobile 5G, connected devices, enterprise mobility and Dialpad by T-Mobile, it maintains context across voice, video, images and workflows. The platform is supporting enterprise transformations projected to generate millions in cost savings and revenue impact for clients across tech, travel and services industries. 2nd Place: UPS 3rd Place: Aramark Destinations Innovation in Industry 1st Place - MaineHealth: MaineHealth is strengthening the digital infrastructure that supports modern healthcare across its system, including hospitals serving rural Maine communities. Working with T-Mobile and other technology partners, MaineHealth is expanding reliable connectivity to support clinicians, virtual care, connected medical devices and emergency communications - creating a foundation for new tools and more connected environments. 2nd Place: San Diego Gas & Electric 3rd Place: Infosys Limited Innovation in Impact Recipient - Edwards Lifesciences: A global leader in structural heart innovation, Edwards Lifesciences develops patient-focused technologies to help people living with cardiovascular disease. Powered by T-Mobile's reliable 5G connectivity, Cordella's heart failure management platform empowers patients and physicians to know what matters when it matters most. Edwards Lifesciences was selected for the Innovation in Impact designation by Gary Vaynerchuk, who joined this year's program as its Luminary Judge and reviewed eligible submissions for significant innovation and measurable results. Known as "GaryVee," Gary is a serial entrepreneur, Chairman of VaynerX and CEO of VaynerMedia. He is widely recognized for identifying cultural and internet trends that shape markets and consumer behavior. Its refreshed panel brought perspectives across technology, innovation, customer experience and business: Carolina Milanesi, President and Principal Analyst at Creative Strategies; Matt Griffin, Futurist in Chief at 311 Institute; Alyson Woodard, VP of Service Delivery and Customer Experience at T-Mobile for Business; and Brian Kamenetzky, Senior Editor at The Trust | WSJ Barron's Group. I'm grateful for their expertise. Each category's first-place winner will receive a $25,000 charitable donation made on its behalf to an eligible nonprofit of its choice, plus custom Wall Street Journal content highlighting its innovation and impact. Edwards Lifesciences will receive a $30,000 charitable donation as the Innovation in Impact recipient, along with custom Wall Street Journal content. Each organization T-Mobile US Inc. celebrated started with a meaningful challenge, brought the right people and tools together, and stayed focused on making a difference. Congratulations to every finalist and winner, and thank you to the teams whose imagination, persistence and leadership made this work possible. Your progress reminds T-Mobile US Inc. that innovation is most powerful when it improves how people work, how customers are served and how communities move forward.