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Trinny London

Direct-to-consumer premium makeup and skincare

Performance Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

  • Proven experience in paid social creative, performance marketing, or digital advertising, either in-house or agency.
  • Strong understanding of how creative drives performance across the funnel, particularly the mid- and lower-funnel.
  • Ability to use ad analytics to inform creative decisions and ad optimization.
  • Strong creative judgment, attention to detail, and commercial instinct.
  • Ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Ability to influence senior leadership with data-led creative and collaborate with performance, brand, and production teams.
  • Knowledge of the needs and best practices of different social channels, particularly Meta Ads and TikTok Ads.
  • Ability to communicate confidently, collaborate cross-functionally, and present ideas clearly.
  • Passion for beauty, skincare, and digital culture, with a strong sense of what resonates on social.

Responsibilities

  • Own the creative strategy and execution for mid- and lower-funnel paid social advertising, developing high-performing creative that drives commercial results and brand equity.
  • Partner with Performance Marketing to align paid social creative strategy with channel goals, test priorities, and budgets, translating data into clear creative direction.
  • Translate performance metrics and real-time ad insights into actionable, prioritized testing themes, sharper storytelling, and quick iterations.
  • Own the full creative strategy lifecycle from briefing and concept through execution and scale, building high-converting video, static, user-generated content, and founder-led ads.
  • Shape and direct content capture at e-commerce shoots, events, and brand campaigns to ensure a continuous stream of paid social assets.
  • Source, brief, and collaborate with influencers and user-generated content creators to produce authentic advertising assets while managing the user-generated content budget.
  • Partner day-to-day with an in-house editor to deliver, refine, and scale video assets efficiently.
  • Run structured creative testing to optimize messaging, visual hooks, and story formats based on real-time results.
  • Maintain a paid social asset library and explore artificial intelligence and agentic workflows to improve and scale the creative process.

About the Company

Trinny London

Direct-to-consumer premium makeup and skincare

Trinny London offers premium, multitasking makeup and skincare products personalized for individual needs and sold directly through its e-commerce platform to a global audience. Its products are designed to address multiple needs in one formula and are paired with a skincare routine that enhances makeup performance, such as double cleansing and liquid exfoliation. The brand differentiates itself by combining personalization, multitasking formulas, and a skincare-first approach within a direct-to-consumer model, avoiding traditional retail channels. Its goal is to give modern consumers convenient, high-quality beauty solutions that boost confidence and support efficient daily routines.

Company size
201-500
Company stage
Debt Financing
Total funding
$55.9M
Headquarters
London, United Kingdom
Founded
2017

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