Digital Advertising Strategist-Marketplaces

What is a day in the life of a Digital Advertising Strategist – Marketplaces?

Own and execute Walmart ad strategy end-to-end across many Pattern brands — Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, SEM, Walmart DSP, and Brand Shops — as your sole book of business

Run daily optimization across all Walmart ad surfaces, deploying Target ROAS bidding, automatic-to-manual keyword harvesting, bid multipliers, and campaign restructuring to maximize spend efficiency and sales velocity

Serve as Pattern's point of contact for the Marketplaces partner team — receiving, evaluating, and routing platform recommendations daily, and closing the loop on every optimization so nothing goes unread or unactioned

Maintain the A-to-Z Walmart advertising onboarding playbook, capturing the 60/90-day new-SKU algorithm boost on Sponsored Products and ensuring ads launch on day one for every new brand

Pilot every new and underused Walmart ad surface — Onsite Display, Walmart DSP, Sponsored Video, Target ROAS, Brand Shops — and convert wins into Pattern case studies by category to fuel brand expansion and unlock the ads-only deal model

Produce reporting and slide content for brand-facing strategists to use in QBRs, MBRs, and weekly business reviews, and maintain budget dashboard hygiene across all Walmart brands in the Americas

Map Pattern's existing Amazon ad tech against Walmart's platform capabilities, identify the gaps, and partner with Ad Ops on n8n/API workflows to automate reporting, cap-out alerts, and budget reconciliation

Own the #walmart-ads Slack channel as the internal Walmart advertising hub — enabling the strategist team, distributing added-value media, and eliminating the need for ad-hoc platform trainings

Act as Pattern's internal Walmart advocate during sales pitches — bringing category-level case studies, proving ROI, and helping unlock ads-only managed-services engagements as a new revenue line

What will I need to thrive in this role?

Bachelor's degree in Marketing, Business, Communications, or a related field

4+ years of experience in digital marketing with a strong foundation in paid search and display advertising

Hands-on experience with the Marketplaces advertising platform — including Sponsored Products, Sponsored Brands, and campaign structure best practices

Demonstrable Excel/data analysis skills and the ability to turn large datasets into clear, actionable insights

Experience managing budgets at scale, with a track record of deploying spend efficiently and minimizing unspent budget

Prior experience coordinating across internal teams and external platform partners, with strong written and verbal communication skills

Demonstrable quickness in learning new platforms and an ambitious, self-directed attitude

Preferred Qualifications

Deep working knowledge of Marketplaces and Walmart ad surfaces — Sponsored Video, Onsite Display, Walmart DSP, Target ROAS bidding, and Brand Shops

Familiarity with Amazon advertising and the ability to draw cross-platform comparisons (Amazon Ads, Pacvue, Helium 10, or similar tools)

Experience with ad tech automation, API-based reporting workflows, or tools like n8n

Knowledge of advanced bidding strategies and attribution models

Experience building SOPs, onboarding playbooks, or internal training materials

Background in retail revenue strategy and ecommerce marketplace dynamics

What does high performance look like?

You are the deepest Marketplace expert at Pattern — you know every ad surface, every beta, every platform nuance, and you actively seek out what is new

You are agile and experimental, running deliberate tests on new ad surfaces and converting wins into published case studies that benefit the whole organization

You are self-driven, organized, and proactive — you close every loop, respond to every optimization recommendation, and leave no approved budget unspent

You are a builder — you create playbooks, SOPs, and automation workflows that make the entire advertising team more effective, not just your own book

You follow through on all assignments in a timely manner and take full ownership of your projects from strategy through execution

You bring data to every decision — you track the effects of every change, build the apples-to-apples reporting view, and let results speak for themselves

You are a strong internal partner — strategists trust you with their brands, and Marketplaces trusts you.

What is my potential for career growth?

This role is built to scale. As a dedicated Marketplaces strategist at Pattern, you will establish the playbook and earn the credibility that makes this function grow. The clear progression path runs from Digital Ad Strategist to Senior Digital Ad Strategist and ultimately to Associate Director of Advertising — mirroring the structure Pattern has already built successfully on the marketplace side. You will build relationships with advertising, marketplace, and sales leadership across the organization, and the depth of expertise you develop on Marketplaces makes you rare and valuable both inside Pattern and in the broader ecommerce industry. Pattern is passionate about developing its people and providing excellent opportunities for career advancement.

What does success look like in the first 30, 60, 90 days?

30 Days

You have audited the full Walmart book across many brands, established your working rhythm with the Marketplaces partner team and the India APM, and built strong relationships with brand-facing strategists and key internal stakeholders. You understand the current state of every brand's Walmart campaigns — what is running, what is paused, and where the biggest gaps are.

60 Days

You are running daily optimization across the full book, responding to every Marketplaces recommendation, and beginning to close the spend gap. You have launched your first deliberate tests on underused ad surfaces and begun drafting the Walmart advertising onboarding playbook.

90 Days

You have built and are executing a consistent optimization cadence across all brands, have at least one documented case study from a surface test ready to share, and have a working draft of the A-to-Z onboarding SOP. Budget dashboard hygiene is clean, reporting is flowing to brand-facing strategists on schedule, and the Marketplaces relationship is operating as a true 1-to-1 partnership.

What is the team like?

You will report to the Associate Director of Advertising Operations and work in close partnership with the Associate Director of Marketplaces (Pattern × Walmart) and the Marketplaces Partner Manager. You will be paired 1:1 with a dedicated Walmart Advertising Project Manager in India for execution leverage. The brand-facing Digital Ad Strategist team remains your key internal partner — they own the client relationship and all QBR/MBR communication, while you own the Walmart execution and feed them the performance story. This team is data-driven, results-oriented, and highly collaborative. Ideas and input are encouraged from every member.

What's the company culture?

We want individuals who are:

Game Changers — someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

Data Fanatics — someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of those solutions using data.

Partner Obsessed — an individual who clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner expectations and delivers results that exceed them, prioritizes the needs of their partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers — someone who uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern's talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data — campaign performance metrics, ROAS improvements, spend managed, and results delivered

Be ready to articulate your depth on Marketplaces specifically — platform features you have used, tests you have run, and what you have learned about what works and what does not

Be prepared to speak to how you would build something from scratch — playbooks, processes, and internal enablement are a core part of this role

Demonstrate how your skills and expertise would make a measurable difference at Pattern and within the Walmart advertising program.