Growth Business Analyst
About the job
- Proven experience in user acquisition and paid media, including managing a significant budget in at least one major channel (Meta, Google, TikTok, or DSPs) and scaling investment while maintaining efficiency.
- Quantitative reasoning and command of acquisition metrics, including CAC/pCAC, ROAS, CPM, and conversion rate by funnel stage.
- Ability to independently investigate performance using spreadsheets and SQL or BI tools.
- Practical use of AI and genuine interest in building agents and automations to accelerate analysis and operations.
- Willingness to own a channel autonomously, propose its operating format, and manage its routine in an environment still being built.
- Ability to communicate analysis as clear recommendations, support hypotheses with data, and bring market benchmarks and perspectives.
- Own end-to-end analytical operations for paid media channels (Meta, Google, TikTok), including performance analysis, test hypotheses, and optimization routines, with accountability for efficiency (pCAC/ROAS) and volume.
- Set up and lead the analytical operations of new channels such as Kwai and DSPs, using external benchmarks to accelerate decisions and establish channels that lack dedicated capacity.
- Build and improve AI agents and automations, recurring reports, anomaly alerts, and data pulls to accelerate paid media analysis and operations, including internal growth tools already in use.
- Introduce market practices and frameworks for user acquisition, account structure, measurement and incrementality, and creative cycles as standards for paid media operations.
- Experience launching new channels such as Kwai, DSPs, or programmatic advertising from scratch.
- Experience with measurement and incrementality methods such as geo tests, marketing mix modeling, and holdouts, and with mobile measurement partners such as AppsFlyer and Adjust.
- Experience with automations such as n8n or Zapier, scripting with Python, or building AI agents.
About the company
Zippi is a Brazilian fintech focused on micro and small entrepreneurs. It provides agile and accessible financial solutions, using PIX as a credit and payment platform to help businesses move forward. The company processes over R$2.7 billion in transactions per year and has recently reached breakeven, showing its business model can scale sustainably. Zippi’s approach centers on enabling small businesses to access fast payments and credit through PIX, simplifying financial operations and cash flow management. Unlike many peers, Zippi has positioned itself as an early responder to PIX-based finance for the small-business segment and has achieved meaningful scale in Brazil. The company’s goal is to help millions of Brazilian micro and small entrepreneurs thrive by making financial services easier to use and more affordable.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$69.4M
Headquarters
São Paulo, Brazil
Founded
2019
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Simplify's Take
What believers are saying
- Zippi said 2025 revenue and transaction volume grew over 100%.
- The company targets R$350 million under management by December 2026.
- Hiring remains active; Revelio counted about 80 employees in March 2026.
What critics are saying
- Zippi depends on FIDC funding; stalled subscriptions freeze loan growth quickly.
- Cora and Conta Simples attack the same SMB budget in São Paulo.
- A PIX rule change or credit-loss spike breaks Zippi's underwriting economics.
What makes Zippi unique
- Zippi built PIX-native working capital, matching weekly repayments to informal cash flow.
- Credit Saison joined Zippi's R$220 million FIDC in February 2026.
- Zippi serves Brazil's 21 million micro and small businesses with revolving credit.
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Benefits
- Health Insurance
- Childcare Support
- Meal Benefits
- Flexible Work Hours
- Remote Work Options
- Wellness Program
- Mental Health Support
- Professional Development Budget
- Stock Options